Gongchuang Brand Planning Organization, foundation in Shenzhen, is a organization with a characteristic of " Creat the brand for Chinese enterprise". We are Specialing in Brand planning, Advertising, Marketing, Designing etc..We are concentrating on the brand studies, the brand creates the profession adviser that set up, the brand communication, expansion and brand management design plans organization.
 
 
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----以策略指导设计,----------------------------做有销售力的广告,-------------------------以低成本创造高效益!

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共创品牌,共赢天下!

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PINPAISHIZHONGGUOJINGJIFAZHANDEDUANBAN

(ZUOZHE:GONGCHUANGPINPAICEHUAJIGOU)

(BENWENWEIGONGCHUANGPINPAICEHUAJIGOUZHUANJIAYUANCHUANGWENZHANG,RUXUZHUANZAI,QINGYUWOMENLIANXI,BINGZHUMINGCHUCHU。XIEXIE!)

  自改革开放以来,中国经济高速发展了四十年。如今,中国制造规模世界第一,但具有全球影响力的品牌寥寥无几,品牌成为了制约中国经济发展的突出短板。
   从2017年全球品牌500强排名中,美国有233个品牌,排名第一,而英国、法国紧跟其后,而我国的邻居日本排名第四位,中国排名第五位,同我国GDP全球第二位的落差十分明显。由此可见,中国品牌建设严重滞后于经济发展水平,智造“品牌”万分迫切。

  DAJIAZHIDAO,PINPAISHIZHILIANGDEXIANGZHENG,SHIJINGJIFAZHANDEQINGYUBIAO,SHIJINGZHENGLIDEZHONGYAOTIXIAN,YESHIYIGEGUOJIADEXINGXIANGHESHILI。MEIGUOJINGJIRUCIFANRONGFADA,LIBUKAIZHONGDUOQUANQIUHUAPINPAI,BIRUPINGGUO、GUGE、LIANSHU、WOERMA、MAIDANGLAO、XINGBAKE、BOYIN、BAOJIEDENGSHANGQIANGESHIJIEZHUMINGPINPAI,TAMENYINGXIANGZHEWOMENSHENGHUODEFANGFANGMIANMIAN。

  ZONGGUANWOGUO,JINNIANLAI,SUIRANZHONGGUOJINGJIGONGXIANLVYUEZHANQUANQIU30%,SHIJINGJIFAZHANDEHUOCHETOU,YUEYOU300ZHONGSHIJIEGONGYECHANPINXIAOSHOUSHIJIEDIYI。DANSHI,ZHONGGUOZAIGUOJISHICHANGSHANGJUYOUYINGXIANGLIHEJINGZHENGLIDEZHIMINGPINPAIQUZHIKESHU,BIRUHUAWEI、HAIER、LIANXIANG、QINGDAOPIJIUDENGSHIDUOGEPINPAI,WULUNSHIPINPAISHULIANG,HAISHIPINPAIJIAZHIHEYINGXIANGLIDENGFANGMIAN,ZHONGGUOPINPAIJIANSHEDUANBANMINGXIAN,PINPAI“ZHIZAO”RENZHONGDAOYUAN。

  WEICI,RUHETISHENGHESUZAO“PINPAI”,CHENGWEIMUQIANZHONGGUOJINGJIZHUANXINGSHENGJIDEJINPOWENTI,TASHIWOGUOXIANGZHIZAOQIANGGUO、MAOYIQIANGGUOHEJINGJIQIANGGUOZHUANBIANDEBIYOUZHILU,YESHIZHONGGUOJINGJIGAOZHILIANGFAZHANDEZHONGYAOJIEDIAN。

  NEIME,RUHEBUQIDANGQIANZHONGGUOJINGJIFAZHANDE“PINPAI”DUANBANNI?GONGCHUANGPINPAICEHUAJIGOURENWEI,ZHIZAO“PINPAI”SHIGUOJIAZISHANGERXIADEXITONGGONGCHENG,WOMENZHANZAIGUOJIAZHANLVEGAODU,ZUNCONGPINPAIFAZHANGUILV,ZHUYAOCONGRUXIAJIGEFANGMIANZHESHOU:

  YISHIBAPINPAIZHANLVETISHENGWEIGUOJIAZHANLVE。

  CONGQUANQIUHUAFAZHANLAIKAN,YIGEGUOJIAJINGJIJUEQIDEGUOCHENGYESHIZHILIANGSHENGJI、PINPAIZHUANGDADEGUOCHENG。DANGJINGJIFAZHANJINRUZHUANXINGSHENGJIGUANJIANJIEDUAN,GEGUOZHENGFUWANGWANGDOUHUIBAPINPAIJIANSHESHANGSHENGWEIGUOJIAZHANLVE。

  BIRU,HANGUOZHUANMENCHENGLI“GUOJIAPINPAIWEIYUANHUI”,ZHENGHEGUOJIAZIYUANDAZAOBENGUOPINPAI,CHENGJIULERUSANXING、LGDENGPINPAI。DEGUOZAOZAISHANGSHIJI50NIANDAI,JIUSHISHI“YIZHILIANGTUIDONGPINPAIJIANSHE,YIPINPAIZHUTUICHANPINCHUKOU”DENGZHENGCE,ZHUBUQUELILE“DEGUOPINPAI、ZHILIANGYILIU”DEGUOJIAXINGXIANG,JINGGUOJISHINIANDEFAZHAN,RUJINDEGUOCHENGWEIQUANQIUGONGRENDE“GAOZHILIANG”PINPAIBIAOGAN,RUBAOMA、DAZHONGDENGGUOJIPINPAI。

  2017NIAN,ZHONGGUOXUANBUMEINIAN5YUE10RIWEI“PINPAIRI”,WOGUOBAPINPAIZHANLVETISHENGDAOGUOJIAZHANLVE。SUIHOUSHIJIUDABAOGAOZHONGTICHU“ZHILIANGQIANGGUO”DEXINMUBIAO,ER“ZHILIANGQIANGGUO”HENZHONGYAODEBIAOZHIJIUSHIPEIYUCHUYIPIGUONEIWAIJIAODEXIANGDEPINPAI,DAIDONGJINGJIZHUANXING,BINGSHIXIANJINGJIGAOZHILIANGFAZHAN。

  ERSHIZHIDINGPINPAIFAZHANGUIHUAHEJIANGLIZHIDU。

  WOMENZHIDAO,JINGJIQUANQIUHUADEHEPINGNIANDAI,GUOJIAZHIJIANDEJINGZHENGJIAOLIANGXINCHANGTAIBUZAISHIXIAOYANMIMANDEJUNSHIJIAOLIANG,ERSHIZHUANWEIMEIYOUXIAOYANDEJINGJIJIAOZHU,BIRUDANGQIANDEZHONGMEIMAOYIZHANDENG。PINPAISHIGUOJIAJINGJIFAZHANZHONGDEZHONGYAOYINQING,PINPAIDEJIANSHEFAZHANDUIGUOJIAERYANZHIGUANZHONGYAO,ZHONGGUOXUYAOZHONGSUGUOJIAPINPAIJIAZHI,GENGYINGGAIYOUQINGXIDEGUOJIAPINPAIFAZHANGUIHUA。   

  DANGQIAN,ZHONGGUO“GUOJIAPINPAIFAZHANGUIHUA”RENGRANMOHU,SHEHUIXINYONGQUESHIYANZHONG,DUIPINPAIJIANSHEZAOCHENGLEFUMIANYINGXIANG,JIADA“XINYONGHEZHILIANG”RUANHUANJINGJIANSHESHIFENPOQIE。TONGSHI,ZHIYOUQINGXIDEGUOJIAPINPAIFAZHANGUIHUA,CAINENGGOUZHENGQUEYINDAOQIYEZHUANZHUYUPINPAIJIANSHE,BINGGANYUQUANQIUHUAJINGZHENG,CUJINDANGQIANCHANYEJIEGOUDEDIAOZHENGHEJINGJIYOUHUA,ZENGQIANGZHONGGUOWENHUAJIAZHIGUANDESHUCHUNENGLI。

  BIRU,WOMENJINGCHANGTIJIHAOLAIWU,RENMENHUIXIANGDAOMEIGUODEDIANYINGWENHUA;TIJIOUBA,RENMENHUIXIANGDAOHANGUODEZAOXINGWENHUA;TIJIXIONGBENXIONG,RENMENHUIXIANGDAORIBENDEMENGWENHUADENGDENG,ZHEIYIXIEJIUSHIGUOJIAWENHUAPINPAI。

  WEICI,GUOJIABIXUJIADALIDU,JIPINPAIQIYEGENGHAODEPEIYUHEZHICHI,ZHIDINGPINPAIJIANGLIZHIDU,BIRU,“ZHONGJIANGPINPAI、CHUANGYIQIYE”、“ZHENGFUDATAI、PINPAICHANGXI”QUANQIUJIAOLIUDENGZHENGCEFUCHIHEJIANGLI,GENGYOUXIAODICUJINPINPAIHEWENHUAFAZHAN,WOMENBUYAOZHISHI“LEISHENGDA、YUDIANXIAO”, SHENZHI,YOUYIXIEDANGDIZHENGFUGENBENBUZHONGSHIPINPAIJIANSHE,JIANGLIZHIDUXINGTONGXUSHE,WOMENZHENGFUYINGGAIBAZHICHIZHENGCEHEPINPAIRUANHUANJINGLUODAOSHICHU,TUIJINPINPAIKUAISUCHENGZHANG。

  SANSHIZHONGDIANFUCHICHUANGXIN“DUJIAOSHOU”PINPAI。

  CHUANGXINSHIPINPAIFAZHANDEQUDONGLI,JUEDINGZHEPINPAINENGZOUDUOYUAN。MUQIAN,WOGUOQUEFAQUANQIUXINGDEMINZUPINPAI,ZHUYAOYUANYINBUSHIPINPAITUIGUANGLIDUBUGOU,ERSHIZIZHUCHUANGXINBUGOU、QUEFAHEXINJISHUZHICHENG。

  ZAIWULIANWANGXINSHIDAI,PINPAIJIANSHEYINGGAICONGJISHUCHUANGXINKAISHI,TEBIESHIJUYOUQUANQIUCHUANGXINYOUSHIDE“DUJIAOSHOU”PINPAI,WOGUOJINXINGZHONGDIANFUCHI。BIRU,ZHENGJIANHUIWEI“DUJIAOSHOU”CHUANGXINPINPAISHELIIPOKUAISUTONGDAO,WOMENYINGGAIDIANZAN。

  ZAIBIRU,DAJIANGWURENJIPINPAI,DUANDUANDESHIJINIANSHIJIAN,SUZAOCHENGZHUMINGXIFENWURENJIQUANQIUXINGPINPAI。JINJINIANLAI,HUAWEIKUAISUCHENGZHANG,CHENGWEIQUANQIUZUIJUJIAZHIPINPAI500QIANG,HUAWEIYIZHIJIANCHIMEINIANJIANG10%YISHANGDEXIAOSHOUSHOURUTOURUYANFA,HUAWEIRUCIZHONGSHIJISHUYANFAHECHUANGXIN,JIZHONGGUOPINPAISHULILEBIAOGAN。

  YOUCIKANLAI,CHUANGXINSHIPINPAIFAZHANDEZHUYAOQUDONGLI,TEBIESHIZHINENGHUAXINSHIDAI,CHUANGXINHEXINJISHUTUIDONGDEPINPAI,BIJIAORONGYICHENGWEIQUANQIUXINGPINPAI。TONGSHI,WOMENWEIRAOPINPAIJIANSHE,DALIGULICHANPINHESHANGYEMOSHICHUANGXIN,NENGGOUDAFUDUTIGAOJISHUCHENGGUOZHUANHUA,JIAKUAISHICHANGZHENGHEYUTUIGUANG,XUNSUSUZAOCHENGGUOJIHUAPINPAI。

  SISHIJIADAPINPAIYISHIXUANCHUANHETUIGUANGLIDU。

  DAJIAZHIDAO,PINPAIJIANSHELIBUKAIPINPAIXUANCHUANHETUIGUANG,“JIUXIANGBUPAXIANGZISHEN”SHIDAIJIJINGGUOSHI,WOGUOJIADAPINPAIYISHITURANGPEIYUHEXUANCHUANSHIFENZHONGYAO。

  TONGSHI,RUGUOSHUOPINPAISHI“MENMIAN”,NEIMEWENHUASHI“NEIHE”,MENMIANXUYAONEIHEZHICHI,TONGYANG,PINPAIJIANSHEBEIHOUXUYAOWENHUAZHANLVEDEZHICHI。ZAIZHENGFUDEZHANLVEZHICHIHEZHUDAOXIA,JIZHONGFALIGUOJIAPINPAIJIANSHE,YIJINGCHENGWEIQUANQIUHUASHIDAIGEGUODEJUEJIAXUANZE。

  WOMENYEYINGGAIZHIDAO,PINPAIYUWENHUASHIMIBUKEFENDE,GUOJIAWENHUAYISHICHENGJIUGUOJIAPINPAIDEZHONGYAOZUCHENGBUFEN。BIRU,JINLAI,ZHONGYANGDIANSHITAIQIDONGLE“GUOJIAPINPAIFUCHIJIHUA”,ZHIZAIFAHUIYANGSHIPINGTAIJIAZHI,JIAQIANGPINPAILILUNYANJIU,WAJUEHEZHULIGENGDUOZHONGXIAOQIYECANYUQUANQIUHUADEPINPAIJINGZHENG。

  ZAIBIRU,QIANDUANSHIJIAN,GUOZIWEIJUBANDE“XUNZHAOCHUHEDIAN、GAOTIEZHIWAIDEDISANZHANGGUOJIAMINGPIAN”HUODONG,TAYUQIANZHESHUTUTONGGUI,ZHIZAIJIEZHUMINJIANLILIANG,XUNZHAO、PEIYUHESUZAOYIPIGUOJIAPINPAI,LEISIZHEIXIEGUOJIACENGMIANDEXUANCHUANHETUIGUANGHUODONG,GENGYINGGAICHENGWEIXINCHANGTAI,DIFANGZHENGFUYEYINGGAIQIANHOUHUYING,YIQILIANDONGQILAI,JIPINPAICHENGZHANGGENGDUOZHENGNENGLIANG。

  ZONGZHI,ZAIQUANQIUHUAFAZHANDESHIJIECHAOLIUZHONG,PINPAIJIJINGCHENGWEIJINGJIFAZHANHESHICHANGJINGZHENGDEZHONGYAOSHOUDUAN,SHENZHIGUANXIDAOGUOJIJINGJIHUAYUQUANDEZHENGDUO。MUQIANZHONGGUO“PINPAIDUANBAN”SHIFENTUCHU,ZHIYUELEJINGJIZHUANXINGHEGAOZHILIANGFAZHAN,WOMENYAOXIANGCHENGWEIQIANGGUOMENG,BIXUTONGGUO“PINPAIGUAN”,ZHEISHIXINSHIDAIPINPAIRENDEZERENYUHUHUAN!  


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