SHIPINBAOZHUANGSHEJITANTAO

　　 YI、SEDETANTAO

　　 SECAITONGYUYANYIYANGYOUCHUANDAXINXIDENENGLI。ZHONGGUOYOUJUGUHUA：“BAIWENBURUYIJIAN”，DUOZHONGDUOYANGDEXIANGXISHUOMINGBURUKANYIKANSHIWU。LIRU：ZUOYIGESHIYAN，JIANGXIANGTONGDESUANNAIFANGRULIANGGETONGYANGDAXIAOHEXINGZHUANGDEHEI、BAIRONGQIZHONGRANGRENMENPINCHANG，JIEGUODUOSHURENSHUOBAISERONGQINEIDEHAOCHI，QILIYOUSHIHEISERONGQINEIDESUANNAIGANJUEZHIFANGFENLIANGSHAODUO；TONGYANG，HEI、BAIRONGQILIFANGRUXIANGTONGDEKAFEI，JIEGUOSHIDUOSHURENSHUOHEISERONGQINEIDEKAFEIHAOHE，QILIYOUSHIBAISERONGQINEIDEKAFEIGANJUEWEIDAN。

　　 DALIANGDESHIYANZHENGMING，SECAIDUIRENDEWEIJUEYOUJIQIANGDEYOUDAOZUOYONG。RENMENZAIXUANGOUSHANGPIN（SHIPIN）SHI，SECAIQIZHEZHONGYAOZUOYONG。

　　 BUNANKANCHU，SECAIHUIYINQIRENMENXINLI、SHENGLIDENGDUOFANGMIANDEFANYING。SECAIJIRENDEFANYINGSHIBENNENGDE、ZHIJIEDE、WUYISHIHEYOUYISHIDE。WUYISHI——JIBUZIJUEDE、BENNENGDEFANYING，YOUYISHI——JIRENWEIDE、YOUMUDEDEFANYING。SECAIDEWUYISHIFANYING，RUCHISESHIRENMENZIRANDIXIANGDAOXUE、SHENGMINGDENG。BAIJIZHOU、HEIJIYE，ZHEILEIFANYINGDESHISECAIDEGONGTONGDIAN。LINGYIZHONGSHIYOUYISHIDEFANYING，RUFUZHUANGLIUXINGSE，JINNIANLIUXINGDANLANSE，MINGNIANYUDINGWEIHUANGSEDENG，YOUYISHIDISHIRENMENRENKE。DUISHEJIZHELAISHUO，ZAISHEJIZHONGJIXUKAOLVBUBIANDEMIAN（SEDEWUYISHI），YEYINGZHANLVEXINGDIKAOLVKEBIANDEMIAN（SEDEYOUYISHI）。CHUYISHANGWAI，SECAIYOUSHIHUITONGSHIJUYOULIANGZHONGYIYI，JISECAITONGSHIJUYOUKENDINGYUFOUDING、MEIYUEDEYIYI。RUBAISE：JIJIRENCHUNJIE、ANDING、XINLAI、MEILIDEGANJUE，TONGSHIYEYOULENGKU、SIWANGDENGYIYI；HUANGSE：JIYOUFUGUI、GAOYAZHIYI，TONGSHIYEYOUWEISHAN、BEIXINDEYIYIDENG。TONGSHI，QIHAINENGJIRENWENDUGANHEZHONGLIANGGANDENG，TONGSHI，QIJIRENDEYINXIANG（FANYING）HAISHOUGUOJIA、FENGSU、ZONGJIAO、LISHIDEYINGXIANG，JISECAIYOUSHEHUIDEYIYI。BUJINRUCI，SUIZHESHIJIANDETUIYI，WENMINGDEFAZHAN，SHEHUIDEJINBUBIANHUA，HAIJIANGFUYUSECAIXINDEYIYI。

　　 综上可见，对食品包装设计者来说最重要的——就是选择最适合消费者的色彩，并设计出推动消费的色彩。
　　 二、形的探讨

　　 XINGYUSETONGYANGYOUXINXICHUANDANENGLI。XINGCHULEERWEIKONGJIAN（PINGMIANDE），RUTUAN、HUA、ZHAOPIANDENGWAI，HAIYOUSANWEIKONGJIAN（LITIDE），RURONGQI、WAIXIANGDENG。

　　 XINGYOUDUOZHONGDUOYANGDE，XINGYUSETONGYANGNENGYINQIRENMENDEXINLIFANYING。RIBENYOUYIZHONGDIAOWEILIAOマョネ—ズ，ZHONGWENFANYICHENG“SHALAJIANG”。TAZAIRIBENSHIJIATINGBIBEIZHIDIAOWEILIAO，YOUSHIYONGBOLIRONGQIDE，ERGENGDUODESHISULIAORONGQI，XINGZHUANGYEGEZHONGGEYANG。RIBENRENYOUCHIBIANDANGDEXIGUAN，YINCI，SHEJIZHEWEILEFANGBIANSHIYONGJIUJIANGZHEIZHONGDIAOWEILIAOZHUANGRUXIAODAIZHONG，JIFANGBIANYOUSHILIANG，ZHEIZHONGXINXINGZHUANGDEDAOLEXIAOFEIZHEDEXIAI，YEWEIGONGSICHUANGSHOUZUOCHULEGONGXIAN。

　　 CIWAI，BAITANG、JIANGYOUDENGDOUYOUXIAOBAOZHUANG。XIAOBAOZHUANGZUODAOLEFANGBIAN、SHILIANG，DEDAOLEXIAOFEIZHE，TEBIESHIXIAOHAIHELAORENDEXIAI，YINWEITAMENDUISHILIANGDEGANJUEJIAOWEICHIDUN，ZHEIYANGYICIYIBAODEBAOZHUANGJIUJIANSHAOLEMAFANHEDANXIN。

　　 RIBENRENHENXIHUANCHIQIAOKELI，MEINIANDEQINGRENJIE（2YUE14RI）CHULEDAXIAOSHANGCHANGDEQIAOKELIZHUANJUWAI，HENXIAODE24XIAOSHIDIANYEYOUZHUANMENDEQIAOKELIZHUANJU。GELEIQIAOKELIXINGZHUANGDUOYANG，CHULEDUIBAOZHUANGXINGZHUANGDEMEIGANYOUSUOZHUIQIUWAIHAIDUINEIBU（SHIPINBENSHEN）DEXINGZHUANGYOUSUOZHUIQIU。

　　 YISHANGSUOSHUBUNANKANCHU，SHIPINBAOZHUANGZAIZHONGSHIWAIBU（BAOZHUANG）DETONGSHIYEYINGZHONGSHINEIBU（SHIPINBENSHEN）DEXINGZHUANG，JINLIANGZHUIQIUNEIWAIDEHEXIEYUTONGYI。

　　 作为设计者应重视食品包装内外形的关系，充分考虑食品自身的特点。设计——要做到既美观大方又方便、卫生、安全、环保，让消费者在品尝食品前先欣赏食品的包装，就像欣赏艺术品一样被吸引、被感动，从而产生强烈的购买欲望和品尝欲望。
　　 三、文字的探讨

　　 WENZISHICHUANDAXINXIDEJIBENYUANSU。WENZIZAISHIPINBAOZHUANGZHONGDUOYONGYUSHIPINDEMINGCHENG，DANQICHULEJIEDASHUOMINGDENGWAI，HAINENGTONGSECAIYIYANGZAIRENMENDETOUNAOZHONGCHANSHENGLIANXIANG，YINQIXINLIDEFANYING。BIRU“DAHAI”、“XIYANG”，DANGRENMENKANDAOZHEIYANGDEWENZIJIUHUILIANXIANGDAOHAISHUIDEYANSE、TIANKONGDESECAI，ZHEIYIGONGTONGDEYINXIANGSHIWENZIDUIGERENJINGYANDEHUANQI。YOUYURENYURENDESHENGHUOJINGLIBUTONG，YINERDUIWENZIDELIJIEYEJIUBUTONG，SUOYIWENZIYUNYONGZAIBAOZHUANGSHEJIZHONGBISE、XINGYOUGENGDADENANDU。LINGWAI，DUISECAIHEXINGZHUANGDESHIBIESHIRENBENNENGDE，DANWENZIDESHIBIEQUEXUYAOTONGGUOXUEXIHUODE，ERQIE，BUTONGDEDIQU、GUOJIAWENZIYEBUTONG。BIRU，ZHONGGUODE“KEKOUKELE”HERIBENDE“コヵコ—ラ”JIUBUYIYANG。MEIGEWENZIQUANDOUYOUZIJIDUTEDEZITI，XIANG“KEKOUKELE”ZHEIYANGDEWENZI，YAOFANYICHENGGEGUOWENZIZAISHEJISHANGFEICHANGKUNNAN，ZAIJIASHANGWENZIZAIRENZHI、JIYISHANGYOUBISE、XINGRUO，YINCI，MEIYOUTEZHENGDEWENZIHENNANBEIRENMENJIYI。WEILEJIANSHAOJIYILIANG，QIANGDIAOSHIPINMINGCHENG，YOUXUDUOSHIPINCAIYONGLELVECHENG，JIYONGTOUYIGEZILAILVECHENGSHANGPIN，RU：MAIDANGLAODE“M”DENG，ZHEISHISHEJIZHEKEJIEJIANDE。SHIPINBAOZHUANGSHEJICHULEDUIWENZIZITIDEKAOJIUWAI，HAIYINGZAIFAYINSHANGJINXINGZHENZHUO，JINLIANGXUANYONGYIFAYIN、YIJIYIDEWENZI。

　　 文字——是随人类的进步发展而不断变化的，因此，食品包装设计者应了解文字的特点，设计出有时代气息、受消费者欢迎的包装设计。
　　 四、数字的探讨

　　 SHUZISHIMEIYOUGUOJIEDE，QIENENGZHUNQUEDICHUANDAXINXI。XIANDAISHEHUISHUZIYINGYONGHENGUANGFAN，CHULESHUXUEDEBIAOSHIWAI，RUHUANGJINFENGEDENGDESHIYONGYEGENGJIASHENLESHUZIDEYIYI。SHUZIYOULIANGMIANXING，JIJUTISHULIANGDEYIMIANHEBUKESIYIDESHENMIDEYIMIAN。RUXIANGSIJIDEBIANHUA、WENDUDEBIANHUA、HUANGJINFENGEDENG，CHULERANGRENMENZHIDAOZIRANSHUWAIHAINENGCHANSHENGLIANXIANG。SHUZISUIRANBISE、XING、WENZIDERENZHIMAN，DANQITESHUDEZITI、SHUXIEDEJIANBIANHEWUGUOJIE，SHISHUZIBISE、XING、WENZIGENGJUYOUDIANXINGXING。

　　 ZUOWEISHIPINBAOZHUANGSHEJIZHE，YINGCHONGFENLIYONGSHUZIDETEDIAN——RANGXIAOFEIZHEDUISHEJIZHEDESHEJICHANSHENGXINGQU，ZAIXIAOFEIZHEDEXINZHONGLIUXIAYINXIANG，JINERXIAIZHEIYANGDESHEJI。

　　 TONGGUOYISHANGDUISE、XING、WENZI、SHUZIDETANTAO，WOMENBUNANKANCHU，SHIPINBAOZHUANGSHEJIZHEYINGZAIKEXUEYUYISHULILUNDEZHIDAOXIA，SHENRULEJIESHIPINBAOZHUANGDEGONGNENGXING，LEJIEGEZHONGBAOZHUANGCAILIAO，ZHONGSHIFAHUISE、XING、WENZI、SHUZIGEZIDETEDIAN，LINGHUOYUNYONG、RONGHUIGUANTONG，NULICHUANGZAO、SHEJICHUJIYOUPINPAIYISHI，YOUMEIGUANDAFANG、FANGBIANSHIYONG，BINGSHOUGUANGDAXIAOFEIZHEHUANYINGDESHIPINBAOZHUANGSHEJI。

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