MEIYIGEPINPAIDOUJIANGZOUJINZHIBO

　　疫情来临，所有的线下门店运营停滞，无论是餐饮店、食品店，还是超市、社区店，教育培训店，一切都在无奈的停滞运营之中，人们不得不思考线上开店、开售、开播。其实，疫情只不过是一个导火点，即使没有疫情，未来的营销还是要走上线上的，所谓的新零售无非就是线上线下打通互联。
　　 从历史看，每一次“疫情”都会成就一群企业。很多人就说“非典”成就了淘宝。我们回想一下，2003年，在结束了“中国黄页”之后，马云对团队进行了重组，同年5月宣布淘宝诞生，作为我国第一个电子商务交易平台，淘宝网打开了对电商世界的新探索。也就在同年，“非典”爆发，几个月的时间人们都闭门不出，就在许多实体企业纷纷面临倒闭之时，马云的淘宝网却没有受到任何影响，反而高歌猛进，背后原因当然其中是因为疫情的关系，人们才有时间在家中玩起了淘宝，作为与“非典SARS”同年出现的淘宝，在成立第一年时间交易额就达到3400万。“非典”间接成就了淘宝，并不是“非典”成就淘宝，应该说是阿里的战略转型成功才更准确。有句话说得好，成功都是为有准备的人准备的。也就是说，阿里的转型是看中了03年后的电商业务。

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