RUHEGAOXIAOTUIXINGZHONGDUANVIZHUANGXIU？

　　基于对终端在整个营销体系中重要性的认识，绝大多数企业均已开始在终端推行统一的VI装修或对以前不是很完善的终端VI装修进行升级换代，以增加销量并促进品牌形象的传播。但是只要有过实际推行终端VI装修经历的营销人员都知道该项工作的难度之大，劳心费神换来的结果往往却是，VI装修在各终端推进缓慢，完成装修的也经常出现走样的情况而达不到预期效果。下面笔者分别从VI方案设计及终端VI装修执行两个阶段的注意事项谈谈如何高效推行终端VI装修。

　　 YI：VISHEJIJIEDUAN

　　CENGYOURENZHEIYANGSHUOMINGMAIDANGLAODEHEXINJINGZHENGLI：YITAOBIAOZHUNDEMOSHIJIJIANGQIGAOBIAOZHUNFUZHIDENENGLI。YOUCIKEJIAN“YITAOBIAOZHUNDEMOSHI”DEZHONGYAOXING，ERYITAOBIAOZHUNDEZHONGDUANVIFANGANWUYISHIZHONGDUANBIAOZHUNMOSHIDEZHONGYAOZUCHENGBUFEN。KEZAIQIYESHIJIYUNZUOZHONG，DANGPENGDAOZHONGDUANVIZHUANGXIUTUIXINGBULISHI，QIYEWANGWANGBAOYUANJINGXIAOSHANGBUKENPEIHE，YINGXIAOJUEWUBUGOU，HUOGUAIZUIXIAOSHOURENYUANBANSHIBULI，KEWANGWANGZHONGDUANVIZHUANGXIUTUIXINGBULIDEZHENZHENGYUANYINQUECHUZAIVISHEJIJIEDUAN。ZHENGTILAISHUOQIYEZAIVISHEJIJIEDUANXUJIEJUEHAORUXIAJIGEFANGMIANDEWENTI，CAINENGWEIRIHOUZHONGDUANVIZHUANGXIUTUIXINGDAXIAJIANSHIDEJICHU。

　　1：ZHONGDUANVIZHUANGXIUFANGANJUTISHEJIYUANSU

　　（1） DUIPINPAISIXIANGDEBIAODAHETIXIAN

　　YIJIAJIYEZHANGQINGDEGONGSIZAIQICHENGGONGDEBEIHOUBIRANYOUYIGEPOSUDANWEIDADESHANGYELINIAN，BIRUWOERMADECHUANGYELINIANJIUSHIRANGMEIGUOXIAOCHENGZHENDERENMENGUOSHANGHEDACHENGSHIDERENMENYIYANGDESHENGHUO。TONGYANGYIGEYOUXIUDEPINPAIYEBIRANYOUYIGEHEXINDESIXIANG，BINGXUJIANGQICHONGFENBIAODACHUANBOCHULAI，CAINENGCHENGWEIYIGEFENGMANSHENGDONGDEPINPAI。WUYIZHONGDUANXINGXIANGSHIPINPAICHUANBODEZHONGYAOZAITI，SHIPINPAIZHENGHECHUANBOZHONGJIBENHEBUKEHUOQUEDEYIHUAN，BIXUNENGGOUTIXIANPINPAIDEHEXINSIXIANGBINGBAOCHIGAODUYIZHIXING。ZHENGRUXINGBAKEJIANGQICHUSHOUDEKAFEIDINGYIWEI“TIGONGFUWUDEZAITI”，CAIHUIZAIQIDIANMIANZHUANGXIUZHONGJIARU“WUXIANSHANGWANGFUWU”DENEIRONG。

　　（2） VIZHUANGXIUFANGANJUTISHEJIYAOJINJINWEIRAOXINGYEJICHANPINTEDIAN

　　ZHEIGEWENTIFENWEILIANGFANGMIAN：YIFANGMIANSHIZHIGEGECHANPINDOUYOUZIYIDEWULI、HUAXUESHUXING，ZIRANXUYAOSHEJIBUTONGDEZHANSHIFANGFA，BIRUSHUOBINGJILINGDEZHONGDUANKENDINGXUYAOYOUBINGJUDENGDENG，ZHEIYIDIANBIJIAOHAOLIJIE。ERYOUGUANXINGYEJICHANPINTEDIANLINGYIFANGMIANDENEIRONGZEYAOCHONGFENKAOLVDAOXIAOFEIZHEDUIGAILEIXINGCHANPINDEXIAOFEIJUECELEIXING，YIBANSHUOLAIXIAOFEIZHEDEJUECELEIXINGYOUKUOZHANGXINGJUECE、YOUXIANXINGJUECEHECHANGGUIXINGJUECESANZHONG，ZHENGTIERYANZHEISANZHONGJUECELEIXINGDUIXIAOSHOUZHONGDUANDEYAOQIUSHICONGGAODAODIDE（BINGBUJUEDUI，BIRUMOUXIEBENSHIKUOZHANGXINGJUECEDECHANPIN，YINWEIXIAOFEIZHEDUIPINPAIDEZHONGCHENGERZHUANBIANWEICHANGGUIXINGJUECE，CISHIQIDUIZHONGDUANDEYAOQIUHAISHIHENGAODE），SHEJIZHONGDUANZHUANGXIUYUANSUSHIYAOKAOLVDAOXIAOFEIZHEYINJUECELEIXINGDEBUTONGERCHANSHENGDEDUIZHONGDUANDEBUTONGYAOQIU。RUGUOSHEJIVIZHUANGXIUYUANSUSHI，BAXIAOFEIZHEDADUOJINXINGCHANGGUIXINGJUECEGOUMAIDESHUBAOTING，FEIAN“TIYANSHIZHONGDUAN”YAOQIUSHEJI，WUYIHUIZAOCHENGZIYUANLANGFEI，DEBUCHANGSHI，FANZHIJIANGYIGEXIAOFEIZHEJINXINGKUOZHANGXINGJUECEDESHOULOUCHUSHEJIDEBIJIAOJIANLOU，ZEHUIZENGJIAXIAOFEIZHEDERENSHIBUXIEDIAOCONGERYINGXIANGXIAOSHOU。

　　（3） ZHONGDUANJIEGOUCHAYIXING

　　ZHEILIZHUYAOSHIZHIYINWEIZHONGGUOSHICHANGGEDIDECHAYIXING，GEDIXIAOSHOUZHONGDUANDEKONGJIANBUJUYOUZHEHENDADEBUTONG，RUBIZHEJINIANQIANRENZHIDEYIJIAJIANCAIQIYE，ZAITUICHUXINBANVISHI，QIZHONGBEIJINGQIANGYAOQIUBEIJINGYONGLVSUBAN，ERPINPAILOGOZHIZUOYONGYAKELICAILIAO，YINGGAISHUOGAISHEJIFANGANZAIJUEDADUOSHUDIQUJUNSHOUDAOLEHENHAODEXIAOGUO，KEZAIBEIJINGSHICHANGDEZHUANGXIUQUEYUDAOLEWENTI，BEIJINGBUFENJIANCAISHICHANGZHONGDEYIXIEPUMIANYOUZHEYIMIERDEXIANGAOYAOQIU，YUANYOUZHUANGXIUBIAOZHUNZAICIQINGKUANGXIAQUANWUYONGWUZHIDI，YINWEIVIZHUANGXIUFANGANZHONGWUHESHIBEIXUANFANGAN，ZHIHAOQIANGXINGZHAOBAN，ZUIHOUDEZHUANGXIUXIAOGUOJIUXIANGDANGYIBANLE。YINCIZAISHEJIVIZHUANGXIUFANGANSHIDUOJIECHUSHICHANG，LEJIEZHONGDUANKONGJIANJIEGOUDECHAYIXING，CONGERZAIZHURUZHUANGXIUCHICUN，ZHONGDUANHUOHUAWUDENGFANGMIANDUOSHEJIJITAOBEIXUANFANGANJIUXIANDEXIANGDANGZHONGYAOLE。

　　（4） ZHONGDUANDIQUCHAYIXING

　　DAJIAZHIDAO，MOUPINPAIZHONGDUANVIZHUANGXIUDE“TONGYICHENGDU”RUHESHIHENGLIANGGAICIZHONGDUANTUIJINHUODONGCHENGBAIDEZHONGYAOBIAOZHUN，YUSHIHENDUOPINPAIZAISHEJIVIZHUANGXIUFANGANSHIDUIJUNDUIZHURUYANSE、CAIZHI、CHICUNDENGGEGEXIJIEJINXINGLEFEICHANGXIHUADEYAOQIU，YIQIUDEZHONGDUANGAODUTONGYIDEXIAOGUO。BIZHERENWEIZHEIZHONGWUSHIDIQUCHAYIERMANGMUZHUIQIUSHIJUEXINGXIANGDETONGYIDEZUOFADUI“TONGYI”DELIJIELIUYUBIAOMIANBUGOUSHENRU，QISHIZHENZHENGYINGGAIZHUIQIUDETONGYISHIYOUSHIJUEYUANSUDENGTIXIANCHULAIDEPINPAIJINGSHENDETONGYIXING。BIRUPINPAIDEDINGWEIZHONGBAOKUO“SHISHANG”DENEIRONG，NEIMEZAISHANGHAIQIKENENGYAOTONGGUO“CHOUXIANGHUA”LAIBIAODA，ERZAIBIANYUANXIAOCHENGZEZHIYAOTONGGUOYINHUISEDEMENTOUBIAODAJIUKE，RUQIANGQIUTONGYIZEBIZAIMOUDISHIQUDUI“SHISHANG”DEBIAODAXIAOGUO。QIANWENSUOTIDAODEMAIDANGLAOQIZAIMEIGUOXINKAIDEDIANMIANJUNCAIYONGWEIXINGXIAODIANDEXINGSHI，ERJUEDADUOSHUGUOWAISHANGDIANJUNCAIQULECHUANTONGDEDAGUIMOCANGUANXINGSHI，ZHEIBINGBUHUIJIRENMENDAILAIDUIMAIDANGLAOPINPAIXINGXIANGRENZHIDEBUXIEDIAO，YINWEIZAIZHEIXIEMAOSIBUTONGXINGXIANGDIANMIANDEBEIHOU，QSCVDEPINPAILINIANSHIYIMAIXIANGCHENGDE。YINCIZAISHEJIVIFANGANSHI，YINGCHONGFENKAOLVDAOBUTONGDIQUDUIBUTONGZHONGDUANYUANSUDEBUTONGXINLIRENZHI，YIQIUDE“PINPAIJINGSHEN”DEGAODUTONGYI。

　　（5） CHANPINHEXINDIWEIDETUCHU

　　WULUNZAIHEZHONGQINGKUANGXIA，VIFANGANSHEJIRENYUANDOUBIXUQINGXINGDEJIDE，CONGZHONGDUANZHENGTIFANGANDAOJUBUXIJIEDESHEJIJUNBIXUWEITUCHUCHANPINWEIWEIYIRENWU，ZHINENGSHIZUOWEICHANPINDE“BEIJING”CUNZAIERBUNENGXUANBINDUOZHU。RENDEZHUYILISHIYOUXIANDE，RUGUOMOUXIEVIZHUANGXIUYUANSUJINSHICHENGZAIZHESHEJIRENYUANGERENDESHENMEIJIAZHIGUAN，ZONGRANQIGUANGMANGWANZHANGYEBIXUSHEQI，YINWEITAHUIFENSANXIAOFEIZHEDUICHANPINBENJIUYOUXIANDEZHUYILI，JIURUTONGMOUXIEPINPAIDUIXINGXIANGDAIYANRENSHIYONGBUDANG，ZUIZHONGSHIDEXIAOFEIZHEZHIJIZHULEMINGXINGERHULVELECHANPIN，ZHEIJIUBENMODAOZHILE。

　　2： VIZHUANGXIUFANGANSHEJIDE“SIDAPINGHENG”

　　（1） PINPAIZHUYUSHEJIGONGSIDEPINGHENG

　　YINGGAISHUOZHEILEIWENTIZAIVIZHUANGXIUFANGANDESHEJIGUOCHENGZHONGSHIBIJIAOCHANGJIANDE，SUOWEI“HENGKANCHENGLINGCECHENGFENG”YINWEIPINPAIZHUYUSHEJIGONGSICHUYUBUTONGDEWEIZHI，CONGERDUIHENDUOWENTIYOUZHEBUTONGSHENZHIWANQUANXIANGFANDELIJIE，YIBANERYANPINPAIZHUYUSHEJIGONGSIBIJIAORONGYIZAIRUXIAJIGEFANGMIANCHANSHENGLINIANDECHONGTU：

　　〈1〉 SHEJIGONGSIRONGYIPIANXIANGGUANZHUVIFANGANDUIPINPAILINIANDEBIAODAZUOYONG，ERPINPAIZHUZERONGYIPIANXIANGGUANZHUVIFANGANDUIXIAOSHOUDELADONGZUOYONG，YINGGAISHUOZAIYIGECHENGSHUDESHICHANGSHANGZHEIERZHEZHIJIANBINGMEIYOUTAIDADECHAYI，KEWANGWANGYOUYUXINGYEDECHENGSHUDUBUZU、DIQUSHICHANGCHAYIDENGYUANYIN，WANGWANGSHIERZHEZHIJIANCHANSHENGHENDADEBUTONG，SHENZHIHUIYOUJIAODADECHONGTU。

　　〈2〉 SHEJIGONGSIYOUYUDUIZHUANGXIUDEZHUANYELIJIEHEDUIZUIZHONGFANGANWANGWANGYOUZHE“ZUOPIN”DEQINGGANQIDAI，ZHUANGXIUYUANSUDESHEJIWANGWANGBIJIAOJIDUAN，YOUWEIMEIQINGXIANG，WANGWANGHUICHANSHENGJIAOGAODEZHUANGXIUFEIYONG。ERDUIYUPINPAIZHULAISHUO“XUANMU”DEZHUANGXIUXIAOGUOGURANZHONGYAO，KEZHUANGXIUFEIYONGYESHIYIGEHENXIANSHIDEWENTI，HENDUOSHIHOUBUNENGJIESHOUXIAOGUOHENHAODANFEIYONGANGGUIDESHEJIYUANSU。

　　〈3〉 ZAIYIXIEZHUANGXIUDEJUTISHEJISHANG，YOUYUPINPAIZHUZAIGAIXINGYEWANGWANGJUYOULEYIXIECHENGGONGDEJINGYAN，GUZAIZHURUSECAIDAPEI、CHANPINCHENSHISHANGYAOQIUYANYONGYIQIANDEFANGAN，ERZHEIDANGZHONGYOUXIENEIRONGZAISHEJIGONGSIKAILAISHIBUHESHISHENZHIWEIFANMOUXIEJIBENYUANZEDE，YUSHICHONGTUZAISUONANMIAN。

　　〈4〉 YOUYUSHEJISHIFEICHANGGUANZHUZHUANGXIUFANGANDUIPINPAILINIANDEBIAODA，WANGWANGGENGJIAZHONGSHIPINPAIDEMUBIAOXIAOFEIZHEDUIZHUANGXIUFANGANDELIJIEDU、JIESHOUDU，ERPINPAIZHUSHENZHIZAIHAODEZHUANGXIUFANGANRUODEBUDAOJINGXIAOSHANGDERENKE，ZEHUIJIHOUQIDEVITUIGUANGDAILAIXIANGDANGDENANDU。BUXINGDESHIZAISHIJISHICHANGCAOZUOZHONGXIAOFEIZHEHEQUDAOSHANGDUICIDELIJIEWANGWANGCHABIEHENDA。

　　〈5〉 WOMENZHIDAOMEIGERENKANDAISHIWUSHIDOUHUISHOUDAOZIYIDECHENGZHANGHUANJING、JIAOYUBEIJING、RENSHENGYUELIDENGFANGMIANDEYINGXIANG，WANGWANGDUITONGYANGDESHIWUYOUBUTONGSHENZHIJIERANXIANGFANDEKANFA，ZHENGSUOWEI“YIQIANGERENYANLIYOUYIQIANGEHAMULEITE”， ZAIZHUANGXIUFANGANQUEDINGGUOCHENGZHONG，YOUYUPINPAIZHUYUSHEJISHISHENMEIQUXIANGHUODUIMOUXIEGAINIANLIJIEDEBUTONG，CHANGCHANGHUIDUIYIXIEGAINIANDEJUTIBIAODAFANGSHICHANSHENGZHENGLUN。

　　（2） GONGSIYUMUBIAOXIAOFEIZHEDUIPINPAILIJIEDEPINGHENG

　　YIBANERYAN，YIGEYOUYINGXIAOJICHUDEPINPAIHUIGENJUYIXIEYINSUTILIANCHUPINPAIDNA，RANHOUZHENGCHUYIGEPINPAIXIEZHEN，BINGYICIWEIHEXINJINXINGYIXIEPINPAICHUANBOGONGZUO，RANHOUPINPAIZHUJIUHUIZHUGUANRENWEIXIAOFEIZHEZHENGANZIYISUOXIWANGDEFANGSHILAILIJIEPINPAI，KEYIGEYOUGUAN“MAIDIAN”DEYINGXIAOTONGJITONGJISHUJUGAOSUWOMEN：PINPAIRENWEICHANPINHUIXIYINXIAOFEIZHEDEMAIDIANYUXIAOFEIZHEZHENZHENGYINZHIERGOUMAIDEMAIDIANZHIJIANDEZHONGHEDUZHIYOU40%，LENGBINGBINGDEWULIGONGNENGXINGSHUJUTONGJIBILIDOURUCIZHIDI，JIUGENGBUYONGTANZAIHUAXUECENGMIANDEDUIPINPAIDEQUANMIANLIJIELE。BEIZHONGGUOXIAOFEIZHE“XIAOZIHUA”DEYIJIAMIANLINDE“PINGMINHUA”DEYINGXIAOWENTIPONENGZAIYIDINGCHENGDUSHANGSHUOMINGZHEIGEWENTIDEXIANSHIXING。

　　（3） LIXINGZHUXIAOCAILIAOYUGANXINGZHUXIAOCAILIAODEDEPINGHENG

　　DUIYUYIXIENAIYONGXIAOFEIPINERYAN，XIAOFEIZHEPINGSHIBINGBUTAIGUANZHU。YINCIDUICHANPINDEGONGNENGSHUXINGDELEJIECHENGDUSHIHENDIDE，YINCIZAIQIGOUMAIGUOCHENGZHONGXUYAOPINPAITIGONGXIANGGUANLIXINGZHUXIAOZILIAODUIQIJINXING“JIAOYU”，LINGWAIYIFANGMIANWEILEJIPINPAISUZAOQINGGANLIYI，PINPAIHAIXUYAOZAIYIXIEZHUXIAOCAILIAOZHONGJINXINGZHURUPINPAIBEIJING、PINPAISHENGHUOZHUZHANGDENGNEIRONGDEXUANCHUANYIMANZUXIAOFEIZHEZAIGONGNENGXUQIUJICHUZHISHANGDEQINGGANTIYANXUQIU，BIRUJIHUSUOYOUDEXIFANGSHECHIPINPAIDOUHUIBUYIYULIDEJINIJIANGYIGELONG LONG AGODEGUSHI。ZAINIDEPINPAIYIBAITUOLEDANCHUNDE“GONGNENGXINGPINPAI”DANHAIMEIYOUDAODA“PINPAICHONGBAI”CHENGDUDESHIHOU，BAOCHILIXINGZHUXIAOCAILIAOYUGANXINGZHUXIAOCAILIAODEPINGHENGSHIXIANGDANGZHONGYAODE，QIANZHETAIDUOHOUZHETAISHAOHUIRANGXIAOFEIZHEJUEDEMEIDANGCI，ERQIANZHETAISHAOHOUZHETAIDUOZEBUNENGJIXIAOFEIZHETIGONGZUGOUDEGOUMAILIYOU。YINCIZAIZHEIYIDIANDECHULISHANGYIDINGYAOZHUYI“XIESHI”HE“XIEYI”DEWANMEIJIEHE。

　　（4） WEIMEIYUZHUANGXIUTOURUDEPINGHENG

　　BENZHEDUIXIAOFEIZHEYURIJUZENGDEZHONGSHI，ZAISHOUDAOZHURU“TIYANYINGXIAO”DENGYINGXIAOLINIANDEYINGXIANG，HENDUOGONGSIHENRONGYIJIANGVIFANGANSHEJIDEMEILUNMEIHUAN，ZHEIDANGRANWUKEHOUFEI，KESHIZAIZHEIDANGZHONGYOUXIEPINPAIHULVELEZHONGDUANZHUANGXIUDEFEIYONGWENTI，YINGGAIJIANGHENDUOXINGYEDEDEZHONGDUANZHUANGXIUFEIYONGSHIXUYAOQUDAOSHANGDABILITOURUDE，RUGUOSUOXUZHUANGXIUFEIYONGCHAOGUOLEQUDAOSHANGDECHENGSHOUNENGLIHUOQIYIYUANTOURUDEFEIYONG，ZEJIEXIALAIDETUIGUANGGONGZUOJIANGBIANDEFEICHANGKUNNANSHENZHIWANQUANSHIBAI。

　　3：ZHONGDUANVIZHUANGXIUFANGANJUTISHEJIGUOCHENGZHONGDEXINXIGOUTONG

　　YOUTONGJIBIAOMING60%YISHANGDEWUHUISHIYOUYUXINXIGOUTONGBUCHANGYINQIDE，ERZAIZUIJIN“XINXIBUDUICHENG”GENGSHICHENGWEILEYIGEREMENCIHUI，SUICHUKEJIANDUIYUMOUXIEQIYELIYONG“XINXIBUDUICHENG”MENGPIANXIAOFEIZHEXINGWEIDEKOUZHUBIFA，YOUCIKEJIANYOUXIAOGOUTONGDEZHONGYAOXING，TONGYANGZAIZHONGDUANVIZHUANGXIUFANGANJUTISHEJIGUOCHENGZHONGYOULIANGGEFANGMIANDEYOUXIAOXINXIGOUTONGYESHIBUKEHUOQUEDE。

　　（1） GONGSINEIBUGOUTONG

　　YIBANERYAN，VIZHUANGXIUFANGANDESHEJIHEQUEDINGZAIGONGSINEIBUSHIYOUSHICHANGBUZHUDAODE，ZAIZHEIGUOCHENGZHONGSHICHANGBUYINGGAIZHUDONGDEYUXIAOSHOUBUJINXINGJIJIDEGOUTONGSHENZHIXISHOUGEBIEXIAOSHOURENYUANJIARUVISHEJIXIANGMUZU。ZHEIYANGZUOYIFANGMIANKEYICONGXIAOSHOUBUDEDAOHENDUODEYOUXIAOJIANYI，LINGYIFANGMIANZAIRIHOUVIZHUANGXIUFANGANDETUIGUANGGUOCHENGZHONG，XIAOSHOURENYUANYEHUIYINWEIZIYIQIANQIDECANYUERZENGJIAGAIXIANGGONGZUODEZHIXINGLI。

　　（2） GONGSIYUJINGXIAOSHANGDEGOUTONG

　　3MGONGSICHANPINGAIJINZHUYIDE2/3LAIZIGUKEDEYIJIAN，XIANZAISHICHANGYINGXIAOFANGANDEZHIDINGJIANGJIUDESHI“ZIXIAERSHANG”， SUIRANXIANYUWENHUASHUIPINGHUOYANJIE，JINGXIAOSHANGWUFAXITONGXINGDEBIAODATAMENDUIYUZHONGDUANZHUANGXIUDEJIANJIE，DANZHONGDUANSHIJINGXIAOSHANGMEITIANGONGZUODEDIFANG，SHITAMENDE“WUTAI”，SHENZHIJIUSHITAMENDE“FANWAN”，YINCIJINGXIAOSHANGDUIYUZHONGDUANZHUANGXIUYIDINGHUIYOUPOSUDANQUESHENKEDEJIANJIE，DUIYUTAMENDEJIANJIEVISHEJITUANDUIYIDINGYAORENZHENSHOUJISIKAO，BUGUOYAOZHUYIBINGQIDIAODANGZHONGGUOYUGERENHUA、DIQUHUADENGBUJUYOUDIANXINGYIYIDEBUFEN。

　　ER：ZHONGDUANVIZHUANGXIUZHIXINGJIEDUAN

　　VIZHUANGXIUFANGANSHEJIGONGZUOWANCHENGYIHOU，ZIRANJIUYAOJINXINGXIANGGUANSHICHANGTUIJINGONGZUO，YINGGAISHUOVIDETUIGUANGSHIYIGEXITONGHAODADEGONGZUO，QIANTOUWANXUNANYIJINSHU，XIANYIJUBENRENGONGZUOJINGYANCONGZHONGCHOUQULESANGEXIANGDUIZHONGYAODEGONGZUONEIRONGJINXINGCHANSHU：

　　1：YINGXIAOLINIANGUANSHUXIANXING

　　SHISHISHANGYIGEYOUXIUDEPINPAIZAIDUGUOLEZUICHUDEFAZHANQIHOU，QIDUIJINGXIAOSHANGDEGUANLINEIRONGYINGGAICONGZAOQIDEDANCHUNSHUCHUCHANPIN，XIANGTONGSHISHUCHUGUANLIMOSHISHENZHIPINPAIJIAZHIGUANDENGRUANXINGNEIRONGZHUANBIAN，QIZHONGBENPINPAIDEYINGXIAOLINIANGUANSHUGONGZUOGENGYINGSHIRICHANGGONGZUODEZHONGYAONEIRONG，ERJIUVITUIGUANGZHEIYISHICHANGHUODONG，ZEYINGZAITUIGUANGQINEIJINXINGDUOQUDAO、DUOCENGCIDEYOUGUANVIDEYINGXIAOLINIANDEGUANSHUGONGZUO。

　　2：HELI、PEITAODEZHONGDUANVIZHUANGXIUXIANGGUANYINGXIAOZHENGCE

　　RUGUOSHUOYINGXIAOLINIANDEGUANSHUSHIWEILEGAIBIANJINGXIAOSHANGDEGUANNIAN，YIWEIVIDETUIGUANGDAXIAYIGELIANGHAODEJICHUDEHUA，ZEZAIZHIHOUHAIXUJINXINGXIANGYINGDEYINGXIAOZHENGCEDIAOZHENG，SHIVIZHUANGXIUDEGAOXIAOYOUXUTUIGUANGDEDAOZHIDUDEBAOZHENG：

　　（1） XIANYOUKAOHETIXIXIANGGUANNEIRONGDIAOZHENG

　　QIYEDUIJINGXIAOSHANGDEKAOHEZAIXIAOLIANGZHIWAIWANGWANGHAIHUIBAOKUOQITAYIXIEDUIJINGXIAOSHANGJINGYINGGUOCHENGDEKAOHE，ZAIVIZHUANGXIUDESHICHANGTUIGUANGGUOCHENGZHONGKEYIJIEDUANXINGDEGENGGAIQIZHONGDEXIANGGUANNEIRONG，JIARUDUIVIZHUANGXIUSHISHIQINGKUANGDEKAOHENEIRONG，YIZENGJIADUIJINGXIAOSHANGDEZHIYUE。

　　（2） ZHUANMENZHONGDUANVIZHUANGXIUXIANGGUANYINGXIAOZHENGCE

　　LINGWAIQIYEHAIKEZAIZONGHEKAOLVXINGYEQINGKUANG、BENQIYESHICHANGQINGKUANG、VIZHUANGXIUTOURUDENGYINSUHOU，ZHUANMENZHENDUIBENCIVIZHUANGXIUSHICHANGTUIGUANGZHIDINGXIANGYINGDEYINGXIAOZHENGCE，YICUJINVIZHUANGXIUSHICHANGTUIGUANGDEJINZHAN。

　　3：ZHONGDUANVIZHUANGXIUTUIXINGQUYUJISHIJIANDEKAOLV

　　ZAIVIZHUANGXIUSHICHANGTUIGUANGDEGUOCHENGZHONG，DUIGEDIQUTUIJINDEXIANHOUSHUNXUJIZHUANGXIUDEJUTISHIJIANYEYAOZUOZIXIDEKAOLV。QUYUDEXUANZEYIBANERYANYAOXIANXUANZENEIXIEDUIQUANGUOHUOQUYUSHICHANGYOUJIAOQIANGFUSHEZUOYONGDEDIQU，YIFAHUIQIDUIQITADIQUDESHIFANZUOYONG。ERZAIJUTIDIQUVIZHUANGXIUDESHIJIANXUANZESHANGYEYAOTONGSHIKAOLVGAIDIQUJINGPINDONGTAI、DANWANGJIDENGXIANGGUANYINSUYIXUANZEHESHIDEZHUANGXIUSHIJIAN，ZONGZHIZHUANGXIUSHIJIANBUYAOHESHICHANGSHANGFASHENGZHONGDASHICHANGHUODONGDESHIJIANXIANGCHONGTU。

　　ZAIRUJINZHEIGE“ZHONGDUANWEIWANG”DENIANDAI，ZHONGDUANDEYOUXIAOGUANLIWUYIYICHENGWEIQIYEZHENGTIYINGXIAOTIXIZHONGZHIGUANZHONGYAODEYIHUAN， ERSHEJICHUYOUXIUDEVIZHUANGXIUFANGANBINGGAOSUYOUXIAODETUIXINGGENGSHIZHONGDUANGUANLIDEHEXINHEJICHUBUFEN，GEQIYEYINGZIXIYANJIUZHONGDUANVIZHUANGXIUDEGEGEHUANJIE，ZHIDINGCHUHELIDESHICHANGFANGAN，YIQUEBAOGAIXIANGGONGZUODESHUNLIJINXING。

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