Gongchuang Brand Planning Organization, foundation in Shenzhen, is a organization with a characteristic of " Creat the brand for Chinese enterprise". We are Specialing in Brand planning, Advertising, Marketing, Designing etc..We are concentrating on the brand studies, the brand creates the profession adviser that set up, the brand communication, expansion and brand management design plans organization.
 
 
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Θ 专家专栏 Specialist Viewpoint
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---本站关键词:
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> 深圳广告制作公司
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> 广告公司
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> 营销策划公司
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> 品牌设计公司
> 策划公司
> 设计公司
> LOGO设计公司
> 平面设计公司
> 画册设计公司
> 广告制作公司
> CIS策划公司
> CI设计公司
> SI设计公司
> 企业形象策划公司
> 企业形象设计公司
> 展厅设计公司
> 专卖店设计公司
> 网站设计公司
> 网页设计公司
> 深圳市广告公司
> 深圳市广告设计公司
> 广告
> 广告设计
> VI设计
> 品牌策划
> 营销策划
> 广告策划
> 品牌设计
> 标志设计
> 包装设计
> 标识设计
> LOGO设计
> CI设计
> 画册设计
> 平面设计
> CIS策划
> 广东广告公司
> 广东广告设计公司
> 广东广告策划公司
> 广东品牌策划公司
> 广东营销策划公司
> 广东VI设计公司
> 广东包装设计公司
> 广东标志设计公司
> 广东策划公司
> 广东设计公司

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共创品牌,共赢天下!

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QICHEYONGPINJINGXIAOSHANGRUHESHANYONG4SDIANQUDAO

  随着汽车行业的火暴之后,很多资金和厂家也涌入了汽车影音行业,产品已经供过于求,竞争加剧。其汽车影音行业的特点:产品同质化、渠道混乱、服务雷同、价格虚高。汽车影音市场既将爆发价格战,随着华阳公司(车载DVD+全自动显示屏)的零售价从5500,00直接降到3999,00元,打响了汽车影音市场价格战的第一枪。很多二、三线品牌价格紧跟着大跳水,一线品牌如阿尔派、索尼、建伍、先锋、西门子等国际大品牌也加大了对渠道商的促销力度,试图经过渠道商去推广产品,同时占用渠道商的资金和仓库来阻击竞争对手,2004年是汽车影音市场重新洗牌的一年。  
在这种严峻的形式下,市场中的二线品牌W公司,作为家电行业里的国内知名品牌,主要生产和销售显示产品,在全国有良好的销售和售后服务网络体系,于2003年进入汽车电子行业,拥有精良的生产设备,雄厚的技术力量,人才济济,但新进入汽车电子不久,再传统的汽车用品渠道市场上没有太多的优势。如果参与价格战,W公司没有办法和三线品牌比价格,而且对品牌会产生很大的负面影响;如果不参与,市场份额会大幅度下滑。在这种紧要关头,W公司该怎样突围呢?为此,公司迅速召集各区域市场负责人进行视频会议,讨论解决办法。  

  MUQIAN,QICHEYINGYINSHICHANGZHONGZHUYAOYOULIANGKUAI:1、QIANZHUANGSHICHANG(ZHUYAOZHIQICHESHENGCHANCHANGJIA,DUIPEITAOCHANGJIADEYAOQIUHENGAO,RUZHILIANG、JISHU、ZIJIN、PINPAIDENG);2、HOUZHUANGSHICHANG(ZHUYAOZHIQICHEYINGYINDELINGSHOUHEGAIZHUANGDIAN、DUISHENGCHANCHANGJIADEYAOQIUDI,SHICHANGJIAGEHENLUAN,CHANPINZHILIANGLIANGYOUBUQI)。  

  BUDUANXIFENSHICHANG,YIBIANXUNZHAOXINDESHICHANGQIJI。WGONGSIYIQIANDEQUDAOYIHOUZHUANGSHICHANGWEIZHU,SHENGJIDUJIADAILIDEFANGSHI,ZHUYAOYIKAODAILISHANGDEQUDAOGUANXIBACHANPINXIAOSHOUCHUQU。QIANZHUANGSHICHANGDUIPEITAOSHANGDEYAOQIUGAO,YIJINGBEIGUOJIYIXIANPINPAISUODUZHAN。HOUZHUANGSHICHANGSHIZAPAIXIAOCHANGPINGJIAGEYOUSHISHENGCUNDEDIFANG,HAITINGLIUZAIDAPIFADALIUTONGDELINGYU,CHANPINZHILIANGLIANGYOUBUQI。ERDUIYUSHANGGESHIJIMOJINRUZHONGGUODEDEQICHE4SDIAN,XUDUOCHANGSHANGDOUFEICHANGGUANZHU,DANYOUYUQICHE4SDIANDIANDUOMIANGUANG、DICHUPIANPI、BUYIGUANLIDENGDETEDIAN。GUOJIYIXIANPINPAIGAOJUGAODADEZITAI,GENBENMEIYOUZHONGSHIQICHE4SDIAN,DAILISHANGZAIMEIYOUCHANGJIADEJISHUZHICHISHIZUOBULEDE。YIXIESANXIANPINPAIYOUYUMEIYOUJISHU、ZHILIANG、ZIJIN、PINPAIZUOBAOZHENG,BUBEI4SSHANGJIASUOJIESHOU。4SDIANSHIYIGEBUBEIJINGZHENGDUISHOUSUOZHONGSHIXINDEQUDAO,NEIJIUYOUGENGDUODEJIHUI。  

  JINGYANJINDESHICHANGDIAOCHA,FAXIAN4SDIANDUICHANGSHANGDEFUWUYISHI、XIANGYINGSUDU、CHEYUYINGYINCHANPINDEPIPEIHEGAIZHUANGJISHUDOUFEICHANGZHONGSHI,DUIJIAGEBUTAIMINGAN,RUGUOWGONGSIJINRUZHEIGEXINQUDAO,KEYISHIGONGSIJISHU、PINPAIHECHANPINFANGMIANDEYOUSHIDEDAOSHIZHAN。TICHU“HOUZHUANGSHICHANGWEIFU,4SDIANWEIZHU”DEQUDAOZHANLVE,BIKAIBEIYIXIANPINPAIZHANJUDEQIANZHUANGSHICHANG,JIANGMUBIAOSUODINGHOUZHUANGSHICHANG,BINGXUANZE4SDIANZUOWEIWOMENZHUYAODEMUBIAOSHICHANG,BIMIANZHIJIEERJIANDANDEJIAGEJINGZHENG,HUODEGENGGAODELIRUN,TIGAOZAIQICHE4SDIANZHONGDEPINPAIZHIMINGDU。WGONGSIJUEDINGZHONGXINZHENGHEGONGSIJISHU、SHOUHOU、SHENGCHANHEDAILISHANGZIYUAN,DIAOZHENGYINGXIAOZHANLVE。ZHUDONGZOUCHUQUDUI4SDIANFUWU,YIQIANGDADECHANPINLIMANZUQICHE4SDIANXIFENSHICHANG,YICILAIYINGDUIZHEICIJIAGEZHAN。

  HOULAIDESHIJIANZHENGMINGWGONGSIDEXUANZESHIZHENGQUEDE,JUTIDECAOZUORUXIA:

  YI、 QIAOMIAOQIERUMUBIAOCHEXING,SUOZHU4SDIAN

  QUNIAN,QICHESHICHANGJINGZHENGXIANGDANGJILIE,GEQICHEPINPAITONGZHIHUAYIJINGXIANGDANGDEYANZHONG,TONGLEICHEXINGDE4SDIAN,JIHUDOUCUNZAIZHECHEXING、JIAGESHENZHIFUWUSHANGDELEITONG。RUHEKUODASHICHANGFENE,RUHETIGAOLIRUN、XIYINXIAOFEIZHE?SHISHANGJIABIXUZHIMIANDEWENTI。ZAITONGZHIHUAYANZHONGDEQINGKUANGXIA,ZHUANGBEIHEZENGPINDEYOUHUOLI,SHISHANGJIAYINGDEKEYUANDESHOUDUAN。YEYOUHENDUO4SDIANDOUXUANZEJINGYINGQICHEYINGYINCHANPINHEQICHEYONGPINZUOWEILIRUNDIAN,WGONGSIQIAOMIAOBAWOSHANGJIASUOXU,TIGONGGAOPINZHIDECHANPINHEFUWU,QINGYIDIZHAOZHUNLESHICHANGQIERUDIAN。

  ZUOWEIZHONGGAODANGDINGWEIDECHANPIN,WGONGSIBAMUBIAOCHEXINGDINGWEIZAIXIANGDUIJIZHONGDE15—30WANYUANZHIJIANDEGUOCHANJIAOCHE,CICIZHANLVE,XUANZELEAODI、JUNWEI、PASATE、MENGDIOU、DONGFANGZHIZIJIKUANSHICHANGZHONGXIAOSHOULIANGDADECHEXING,BINGJIANGXIAOSHOUQUYUSUODINGZAIYI、ERJICHENGSHIDE4SDIAN。

  ER、JINGXINDAZHIYANGBANSHICHANG,XIZUOGAIZHUANGFANGAN

  YANGBANSHICHANGDESHULIHETUICHU,KEYISHIWGONGSICHANPINDEYOULIANGPINZHIDEYIXINGXIANGZHANXIAN,ZHIYAOZUOHAOLE,HUIQUDEJIDADEXUANCHUANXIAOGUO。WEICI,WGONGSIJINGXINDAZHILEYANGBANSHICHANG,BINGXUANZELESHENZHENHONGTONGBIEKE4SDIANZUOWEITUIGUANGDEYANGBANDIAN。

  汽车影音改装最讲究产品与车型的匹配和改装技术,是集汽车电子,汽车机械机构,影音系统为一体的。为此,W公司专门为别克君威和凯越设计了完整的、且具有个性的改装方案。由于这些个性化的改装件都是小的,细致的零部件,所以投资不大,公司投入了六万元进行这个项目零部件开发,主要如下:
1、 安装方式的确定:在4S店商家确定了改装方案后,为了进一步完善安装方式,汇集了4S店汽车电子组,美容装饰组,钣金组和W公司的汽车影音研发组,改装技术组等人员,按照原车出厂时的标准进行改装。很多竞争厂商用最简单的粗略的改装方式,改装后无法达到原装车的档次。   

  2、GAIZHUANGMIANKUANGDEQUEDING:WEILETIGAOGAIZHUANGCHEDEDANGCI,WGONGSIMEIYOUCONGSHICHANGZHONGGOUMAIGAIZHUANGMIANKUANG,ERSHIZHENDUIBIEKEJUNWEIHEKAIYUEZHUANMENSHEJILEYITAOGAIZHUANGMIANKUANG,GAIZHUANGHOUHEYUANZHUANGCHEDEMIANBANYIMOYIYANG。RANGCHEZHUGENGXIANGXINCHANPINHEGAIZHUANGJISHUDEZHUANYEXING。HENDUOPINPAIHAITINGLIUZAITIEPAISHENGCHAN,DAILIXIAOSHOUJIEDUAN,GENBENJIUMEIYOUJISHUHEZIJINTOURU。

  3、JIEXIANFANGSHIDEQUEDING:4SDIANHECHEZHUHENBUQINGYUANJIESHOUJIANXIANDEFANGSHI,ZHEIYANGDUIYIHOUDEWEIXIUHEFUWUDAILAIGENGDUOMAFAN,YOUDEQICHEZHIZAOSHANGJINGRANYANLIGUIDING:BUYUNXUQICHEDIANZIFANGMIANDEGAIZHUANG,RUGUOGAIZHUANGLE,CHANGJIABUJINXINGBAOXIU。WEICIWGONGSIPEIBEILEZHUANYEDEJIEXIANTOU,YIXIAOCHUKEHUHESHANGJIADEHOUGUZHIYOU。

  SAN、SHUOFUQUDAODAILISHANG,LISHUNXIAOSHOUTONGLU

  WGONGSIYIQIANDAILISHANGDOUSHIYIDUJIADAILIDEFANGSHI,DAILISHANGXIANGYOUFENGHOUDELIRUN,DANQUDAOMEIYOUJINGGENGXIZUO、GUANLICUFANG、ZHANGKONGSHICHANGDENENGLICHA、JIAGEHUNLUAN、FUWUYISHICHA,ERQIEDOUSHI“ZUOSHANG”、CAOZUOHENBUGUIFAN。TURANYAOQIUTAMENZHUDONGZOUCHUQUYUQICHE4SDIANHEZUO,ANZHAOGUIFANDELIUCHENGWEITAMENFUWU,HAIXIANDECUOSHOUBUJI。DUIYUWGONGSIDE“HOUZHUANGSHICHANGWEIFU,4SDIANWEIZHU”QUDAOZHANLVE,ZHIYOUYIXIAOBUFENDAILISHANGBIAOSHIJIESHOU,HENDUOBAOHUAIYIDETAIDU,HAIYOUJIGEDAILISHANGGANCUIFOUDINGZHEIZHONGZUOFA。RUGUOBUJIEJUECHANPINZAIQUDAOZHONGTUIGUANGWENTI,NEIWGONGSIDECELVEJIUHUIZAIDAILISHANGSHOULILIUCHAN。

  WEILEYINDAOHESHUOFUDAILISHANGJINRUQICHE4SDIAN,WGONGSISHOUJILEHENDUOZHUANYEXINXIHEZILIAO。YIQIANQICHEYINGYINDEGAIZHUANGZHUYAOJIZHONGZAIQICHEYINXIANGGAIZHUANGDIAN,DANSUIZHEQICHE4SDIANDEXINGQI,YIXIANDAIHUADESHEBEIHEFUWU,GAODUZHIYEHUADEQIFEN,BAOYANGLIANGHAODEFUWUSHESHI,CHONGZUDELINGPEIJIANGONGYING,XUNSUJISHIDEGENZONGFUWUTIXI,DUIXIAOFEIZHELAISHUOSHIZHIMINGDEXIYINLI。HENDUOGAIZHUANGJIUZAI4SDIANLIJINXING,CHEZHUXIANGXIN4SDIANDEZHUANYEXINGHEXINYUDU,ERQIESHOUHOUFUWUKEYIDEDAOBAOZHANG。SUIZHEQICHEDIANNAODEFAZHAN,YOUXIEQICHECHANGSHANG(TEBIESHIZHONGGAODANGCHEXING)JUJUEQICHEDIANZIFANGMIANDEGAIZHUANG,RUGUOZIXINGGAIZHUANG,CHANGJIABUJINXINGBAOXIU,RUAODIXILIECHEXINGJIUSHIRUCI。SUOYIQICHEQICHEYINGYINGAIZHUANGZAI4SDIANSHIYIGEBIRANDEFAZHANQUSHI,ERQIEQIANJINGLEGUANHESHICHANGRONGLIANGFEICHANGDA。

  HENDUOLINGSHOUGAIZHUANGDIANHAIBUJUBEIGAIZHUANGJISHU,BUNENGBAOZHENGGAIZHUANGZHILIANG,CHEZHUPABEISHANGDAOQITADEBUJIANERBEIJUJUEBAOXIU,SUOYIZHONGGAODANGXINCHECHEZHUHENSHAOXUANZEQICHEYINGYINLINGSHOUDIANGAIZHUANG。HENDUOCHANGJIAYOUYUMEIYOUZIJINHEJISHU,CHANPINHEGAIZHUANGBUJIANBUSHIHEZHUANYECHEXINGDEGAIZHUANG。BURONGYIBEIQITACHANGSHANGMOFANG,QUDAOJINGZHENGXIAOQIEXIANGDUIWENDING,SUOYIXIANZAIJINRUSHIZUIJIADESHIQI,ZAIWEILAISHIJIANLIYOUXIANGDANGDADEFAZHANKONGJIAN,KEYIJIANLIZIJIDE4SDIANQUDAOQIANGSHI,GENGKUAICHAOYUEJINGZHENGDUISHOU。

  DEQUESUIZHEQICHE4DIANDEXINGQIHEQICHEYINGYINXINGYEJINGZHENGDEJIADA,YINGYINGAIZHUANGDELIRUNYUELAIYUEBO,GAIZHUANGLIANGYUELAIYUESHAO(TEBIESHIZHONGGAODANGCHEXING),HENDUODAILISHANGYIJINGGANJUEDAOWEIJI,WGONGSITICHU“4SDIANWEIZHU”GANGHAOFUHEDAILISHANGDEXUQIU。4SDIANYIBANBIJIAOPIANPI,GAIZHUANGQICHEYINGYINDEJIAGEBILINGSHOUGAIZHUANGDIANYAOGAO,BIYUANZHUANGTONGJIBIEQICHEYINGYINBIANYIHENDUO,YOUYU4SDIANGAIZHUANGDEZHUANYEXING,SHOUHOUFUWUDEDAOBAOZHANG,CHEZHUWEILEFANGXINYEBUZAIHUJIAGEGAOYIDIANHEDIFANGPIANPIERXUANZEZAI4SDIANGAIZHUANG。ZAILIRUNFANGMIAN,YIQIANDAILISHANGPIFAYITAOWUQIANYUANDEQICHEYINGYINCHANPINYOUSIBAIYUANDELIRUN,XIANZAIWGONGSIGUIFANJIAGEZHENGCE,XIAOSHOUDAO4SDIANDELIRUNYOULIUBAIYUAN,SHIDAILISHANGGENGJIAJIJIDEQUKAITUO4SDIANQUDAOBINGYUANYIWEIQIFUWU。

  JINGGUOWGONGSIDEYINDAOHESHUOFU,HENDAYIBUFENDAILISHANGWEILEKAOZHUCHANGJIABAWOZHUQICHEYINGYINCHANPINWEILAIDEFAZHANQUSHIHEGAOLIRUNDEQUSHIXIA,XINXINYIJINGDAZENG。WGONGSIWEILEBUZHIZHEICIZHANLVE,YU20004NIANLIUYUEFENTIQIANZHAOKAILEQUANGUOJINGXIAOSHANGDAHUI,ZAIHUISHANGFENXILEQICHEYONGPINSHICHANGJINHOUFAZHANDEQUSHI,TEBIEQIANGDIAOQICHE4SDIANSHIWEILAIFAZHANDEFANGXIANG,DAILINGTAMENCANGUANLESHENZHENDEYANGBANDIAN,TANTAOLE4SDIANJINGXIAOMOSHI,HENDUODAILISHANGTICHUBAOGUIDEYIJIAN。ZAIHUISHANGZONGJIELEGUOQUQUDAODEYOULIESHI,BUZHILEJINNIANDE“HOUZHUANGSHICHANGWEIFU,4SDIANWEIZHU”QUDAOZHANLVE。WEILEJINYIBUZENGQIANGDAILISHANGDEXINXIN,JIANGDIDAILISHANGDEFENGXIAN,TETIGONG“SIGEZHUANYONG,YIGEGUIFAN”DEZHICHICELVE,JUTINEIRONGRUXIA:

  1、ZIJINZHUANYONG:WEILEJIAKUAI4SDIANQUDAOJIANSHE,BOCHUZHUANXIANGZIJINZHICHIDAILISHANG。ANXINGZHENGQUYUFENWEIDONGBEI、HUABEI、HUADONG、HUAZHONG、HUANAN、XINAN、XIBEIQIGEQUYU,CHUHUANANWAIMEIXIANGLINLIANGGEQUYUWEIYIGEDAQU,SHEYIDAQUJINGLI,DAQUJINGLIJIANDUSHISHI4SDIANDESHISHIQINGKUANG,BINGMEIYIGEDAQUPEIBEIYITAIGAIZHUANGCHEYONGYUSHICHANGDEFUWUHEWEIHU。

  2、RENYUANZHUANYONG:WEILERANGDAILISHANGGENGHAODEQUPEIHEWGONGSIZHIXINGZHEIGEZHANLVE,WGONGSIZAIMEIYIGEDAQUCHOUDIAOSANMINGJINGYINGZUCHENGYIZHIZHUANYEDEQICHE4SDIANDEYINGXIAOTUANDUI,HUIZONGGONGSIPEIXUNLE4SDIANDECAOZUOGUIFANHEXIAOSHOUJIQIAO。RANHOUYUDAILISHANGYIQIQUKAITUOSHICHANG,QIDAO“CHUAN、BANG、DAI”DEXIAOGUO。ZAISHICHANGZUOCHENGSHUZHIHOUJIAOJITAMEN,RANGTAMENZHIJIEGUANLIZHEIGEQUDAOSHICHANG,BINGQIDONGXIAYIGESHICHANG。

  2、 CUXIAOZHUANYONG:WEILESHICHANPINZAI4SDIANQUDAOZHONGDEDAOHUANYINGHECHANGTONGXIAOSHOU,DINGZUOLEQUDAOXIAOSHOURENYUANXIAOLIPINHECUXIAOZENGPIN。BINGTUICHUDUIDAILISHANGMEIKAITUOYIGE4SDIANSONGYITAIYANGPIN,GULIDAILISHANGKAITUO4SQUDAO。DUINIANZHONGXIAOSHOUZUIHAODE15JIADAILISHANGYAOQINGTAMENCANJIA2005NIANDEWGONGSIZANZHUDE《TONGYISHOUGE》DE“JIANKANGGUANGMINGXING”JIEMU,

  3、 JIAGEZHUANYONG:WEILESHIQUDAOSHANGGENGJIJIDETUIGUANGWGONGSICHANPIN,ZHIDINGLETONGYIDEJIAGETIXI,FANGZHILEJIAGEHUNLUANDEJUMIAN,BAOZHENGLEDAILISHANGDEFENGHOUDELIRUN,BINGZHENDUI4SDIANQUDAOSHIXINGTESHUDECUXIAO,ZAIQUDAOKAIFADEQIANSANYUESHIXINGDUIDAILISHANG“HUIKUAN10WANYUAN,SONG2WANDECHANPIN”DETESHUQUDAOCUXIAO。CHUANTONGDEDAPIFAQUDAODUOCAIYONGZHIJIEJIANGJIADECUXIAOFANGSHI,PUTONGJIANGJIAWEI10%-15%ZHIJIAN。YIDALICUXIAOLAICIJIDAILIDEJIJIXING。

  4、 GUIFANCAOZUO:GENJUDAILISHANGCAOZUOHEGUANLIBUGUIFANDEWENTI,BIANXIELE《4SDIANGUIFANCAOZUOLIUCHENG》,ZHUYAOSHISHANGJIADEQIANQIJIECHU、ZHONGQIDEHEZUO、HOUQIDEGUANLI、XUANCHUANPINBAIFANG,YANGPINZHANSHIDENG,ZUOLEXIANGXIDEZHENGLI,FANGBIANDAILISHANGDEGUIFANCAOZUO。

  JINGGUOSANGEYUEDESHICHANGYUNZUO,WGONGSIGONGTOURU4SDIANSHICHANGYUNZUOZIJINSISHIWANYUANZUOYOU,XINDEQUDAOXIAOSHOULIANGCHENGBEIZENGZHANG,DAILISHANGDELIRUNYESUIZHIZENGZHANG,CHENGGONGDELISHUNLEXIAOSHOUTONGLU。DUIYUXIAOBUFENZAILINGSHOUPIFAQUDAOBIJIAOYOUYOUSHIDE,ERZAI4SDIANQUDAOFANGMIANTOURUBUDADEDAILISHANG,BAQUDAOFENCHENGHOUZHUANGSHICHANGHE4SDIANGAIZHUANGLIANGBUFEN,YOUWGONGSIZIJIJINGYINGHUOZHEXUANZEHESHIDEDAILISHANGJINGYING4SDIAN,GUIDINGGEZIJINGXIAOFANWEI,ZAITONGYIDEJIAGEJICHUSHANGRANGTAMENJIXUJINGYINGGAIZHUANGQUDAO,BINGYAOQIUTAMENJIAONAYIWANYUANSHICHANGBAOZHENGJIN,YICILAIBAOZHENGTAMENBUXIANGHUCUANHUO、PINSHAJIAGE。DUISHAOBUFENJICHUTAICHA、ERYOUBULIJIEWGONGSIQUDAOZHANLVEDEDAILISHANG,ZAIZHAODAOTIDAIZHIQIAN,SHUANGFANGHENLIXINGDIFENXILEGEZIDEYOUSHI、LIESHI,HAITUIJIANYIXIESHIHETAMENQUDAOFAZHANDECHANPINHECHANGJIA,ZHIHOUYOUHAOFENSHOU。ZHEIZHONGZUOFA,YINGQULETAMENDECHENGZAN,ZAIXINGYELILIUXIAHENHAODEKOUBEI。

  SI、ZHENGHEZIYUANKUNBANGXIAOSHOU,SHIXIANZHONGDUANLANJIE

  QICHEYINGYINCHANPINZAIQICHE4SDIANZAIYI、ERJISHICHANGYOUYUDIANDUOMIANGUANG、DICHUPIANPI、XIAOSHOULIANGHENBUJIZHONG,YOUDE4SDIANHAISHEYOUZHUANMENDEQICHEYONGPINQU,GENGBULIYUCHANPINDETUIGUANG。TONGSHI,CONGTOURUCHANCHUBILAISHUO,ZAIQICHE4SDIANSHEZHUANZHICUXIAOHAIBINGBUXIANSHI。ZAIZHEIGETESHUZHONGDUANSHICHANG,GAIZENYANGJINXINGCUXIAONI?MIANDUIZHEIYINANTI,WGONGSITICHU“KUNBANGXIAOSHOU、ZHONGDUANLANJIE”DE8ZIFANGZHEN。

  1、KUNBANGXIAOSHOUPINPAIZHUANYING

  YI、ERJICHENGSHITONGLEICHEXINGDEQICHE4SDIANHENDUO,JINGZHENGFEICHANGDA,4SDIANSHANGJIAWEIKUODASHICHANGFENEJIAOJINNAOZHI。WEIBANGZHU4SDIANSHANGJIATUCHUZIJITEDIAN,XIYINXIAOFEIZHE。TONGLEICHEXINGXUANZECHEXIAOSHOULIANGZUIDADEYIJIA4SDIANSHIXIAO,DANGXIAOSHOUWGONGSICHANPINBAOZHENGNENGDADAOYIDINGSHULIANG、BINGJIANGCHANPINZHIJIEANZHUANGZAIXINCHESHANG、ZUOWEICHEXINGDEBIAOZHUNPEIZHISHI,RANGQIDUJIAJINGYING,BINGYIDIYUQITASHANGJIADEJIAGEGONGHUOJITAMEN,DANBUYUNXUJINGYINGJINGZHENGDUISHOUDECHANPIN。SHIXIANZHENGZAIPINPAIZHUANYING。ZHEIZHONGZUOFADESHOUJIABIYUANCHETONGJIPEIZHIDEJIAGESHAO1WANYUANZUOYOU,CONGERZHANJULEJIAGEDEYOUSHI,TIGAOLEZHEIJIA4SDIANZAITONGLEICHEXINGZHONGJINGZHENGLI。ZHEIYANG,MEIXIAOSHOUCHUYITAIQICHEJIUNENGMAIDIAOYITAOQICHEYINGYINCHANPIN,PINPAIHECHANPINXIAOSHOULIANGDOUYOUHENDADETISHENG,SHIXIANLECHANGSHANGSHUANGYING,YESHOUDAOLESHANGJIADEHUANYING。

  2、ZHENGHEZIYUANZHONGDUANLANJIE

  ZHONGDUANCUXIAOFANGMIAN,ZHENGHEWGONGSI、DAILISHANG、4SDIANDEYOUXIAOZIYUAN,TONGGUOZHONGDUANXUANCHUANHE4SDIANXIAOSHOURENYUANDEPEIHE,DUISUOYOUCUXIAORENYUANJINXINGYOUXIAODEPEIXUNJIGUANLI,BINGYOUCHANGJIA、JINGXIAOSHANGGONGTONGZUJIANYIZHINENGZHENGSHANZHANDELIUDONGCUXIAODUIWUHEPEIXUNXUANCHUANDUIWU(SANRENWEIYIZU),SHICHANPINZAIZHONGDUANDECHUANBOXIAOGUOZUIDAHUA。

  ZAI4SDIANGAOCUXIAOHUODONGDESHIHOU,JIEZHUTAMENQIANGDADEPINPAISHILI,YIQITUIGUANGWGONGSIDECHANPIN,RUZUOCHOUJIANGHUODONGDEDIYIMINGDEZENGPIN,“MAIXXCHE,JIA3000YUANSONGWGONGSIJIAZHI8000YUANDEQICHEYINGYINYITAO”DENGHUODONG,DADATIGAOLEWGONGSIDEPINPAIZHIMINGDUHEMEIYUDU。

  DUIMEIGESHOUHUOYUAN,DOUZAISIDIXIAANXIAOLIANGJITA40YUAN/TAITICHENG,SHIDEMOULINGSHOUSHANGDEXIAOLIANGYOUMEIYUE4TAIZUOYOUSHANGSHENGDAOLEMEIYUE7TAIZUOYOU。SHOUHUOYUANDEJIJIPEIHE,RANGTAMENCHENGWEIXIAOFEIZHEXUANZECHANPINDEDAOGOUYUANHEPINPAIJIAZHIDECHUANBOZHE。

  3、ZHONGDUANJIANSHEQINJINGUKE

  ZAISHENGYIHAO、SUOSHUQUYUZHIMINGDUGAODE4SDIAN,SHELIZHONGDUANSHIYINJU,ZENGDAYUMUBIAOXIAOFEIQUNDEJIECHULV。ZAIXIANYANDEWEIZHIGUASHANGTONGYIDEANZHUANGXIAOGUOTU,ZAIDEYANGCHESHANGANZHUANGSHANGWGONGSICHANPIN,YITUCHUCHANPINDESHIJIXIAOGUO,GENGNENGRANGCHEZHUTIYANDAOQICHEYINGYINDELEQU。DUIYIPUHUOZHONGDUANJISHIZUOHAOZHONGDUANGENZONGHUIFANGGONGZUO,LEJIEZHONGDUANXIANGXIQINGKUANG,JIANLIKEHUDANGAN,JISHIJINXINGGENJINHEDIAOZHENG。

   4、ZHONGDUANGUANLIDAIDONGTUIGUANG

  WEILEJIAQIANGZHONGDUANJIANSHE,WOMENJIANLIZHONGDUANKEHUZILIAOKU,DUIKEHUDEYIXIEJIBENZILIAOJINXINGDENGJI,RUFARENDAIBIAO、XIAOSHOUFUZEREN、KELIULIANG、CHEDEXIAOSHOULIANG、ZIJINZHUANGKUANG、DIANHUA、DIZHI、KEHUYIJIANHEXUQIUDENG。GENJUKEHUXIAOSHOULIANGJINXINGFENLEIGUANLI,SHIXIAN“DAKEHUXIGUAN,XIAOKEHUCUGUAN”DEGUANLIFANGAN,ZHONGDIANKEHUBIXUZUODAOMEIZHOULIANGCIDEHUIFANG。DUIPOP、ANZHUANGXIAOGUOTU、SHIYINJU、ZENGPIN、YANGCHEANZHUANGDENGZHONGDUANZHANSHIHEXIAOSHOULIANGJINXINGZHIJIEJIANKONG,JIANLIQIYANGBANSHIFANZUOYONG,JINGGUOYIDUANSHIJIANDECHENGGONGYUNZUO,YAOQINGYIXIEERJISHICHANGDESHANGJIALAICANGUANXUEXITAMENDECHENGGONGJINGYAN,SHULIQIERJISHICHANGSHANGJIADEXINXIN,JIADALECHANPINZAIERJISHICHANGDEXIAOSHOULIANG。

  JINGGUOBANNIANDESHICHANGYUNZUO,WGONGSIZAIMEIYOUCAIQUZHIJIEJIANGJIADEFANGSHITIGAOSHICHANGZHANYOULV,WAJUELEXINQUDAO,DAZAOLEQICHEYINGYINZAI4SDIANDEZHUANYESHICHANG,SHICHANPINXIAOLIANGDAFUDUZENGZHANG,ZHANLINGLEQICHE4SDIANQUDAODEDABUFENSHICHANGFENE,TIGAOLEWGONGSIPINPAIDEZHIMINGDUHEMEIYUDU,ZAIDIERJIDUCAIWUHESUANSHI,CHUQUQIANQIRENYUANFEIYONG、JISHUTOURUFEIYONG、SHICHANGFEIYONGDENG,GONGSIHUOLIFENGHOU,ZHENGMINGWGONGSIDEQUDAOCELVESHICHENGGONGDE。TONGSHI,YOUYUQICHE4SDIANDEQUDAOXIANGDUIWENDING,HOULAIHENDUOQITAPINPAIDECHANGSHANGYESHITUJINRUZHEIGEQUDAO,DANYOUYUJISHU、ZHILIANG、PINPAIDENGYUANYIN,WUFAYUZHIKANGHENG,DOUWUGONGERFAN,SHIWGONGSIPINPAIZAIXINDEQICHE4SDIANQUDAOJIANLILEZIJIJUEDUIDEYOUSHI,YEWEIQITACHANPINJIANGLAIDEJINRUCHUANGZAOLIANGHAODEQIJI。 (LVTINGHUA)


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