QICHEYONGPINJINGXIAOSHANGRUHESHANYONG4SDIANQUDAO

　　随着汽车行业的火暴之后，很多资金和厂家也涌入了汽车影音行业，产品已经供过于求，竞争加剧。其汽车影音行业的特点：产品同质化、渠道混乱、服务雷同、价格虚高。汽车影音市场既将爆发价格战，随着华阳公司（车载DVD+全自动显示屏）的零售价从5500，00直接降到3999,00元，打响了汽车影音市场价格战的第一枪。很多二、三线品牌价格紧跟着大跳水，一线品牌如阿尔派、索尼、建伍、先锋、西门子等国际大品牌也加大了对渠道商的促销力度，试图经过渠道商去推广产品，同时占用渠道商的资金和仓库来阻击竞争对手，2004年是汽车影音市场重新洗牌的一年。　　
在这种严峻的形式下，市场中的二线品牌W公司，作为家电行业里的国内知名品牌，主要生产和销售显示产品，在全国有良好的销售和售后服务网络体系，于2003年进入汽车电子行业，拥有精良的生产设备，雄厚的技术力量，人才济济，但新进入汽车电子不久，再传统的汽车用品渠道市场上没有太多的优势。如果参与价格战，W公司没有办法和三线品牌比价格，而且对品牌会产生很大的负面影响；如果不参与，市场份额会大幅度下滑。在这种紧要关头，W公司该怎样突围呢？为此，公司迅速召集各区域市场负责人进行视频会议，讨论解决办法。　　

　　MUQIAN，QICHEYINGYINSHICHANGZHONGZHUYAOYOULIANGKUAI：1、QIANZHUANGSHICHANG（ZHUYAOZHIQICHESHENGCHANCHANGJIA，DUIPEITAOCHANGJIADEYAOQIUHENGAO，RUZHILIANG、JISHU、ZIJIN、PINPAIDENG）；2、HOUZHUANGSHICHANG（ZHUYAOZHIQICHEYINGYINDELINGSHOUHEGAIZHUANGDIAN、DUISHENGCHANCHANGJIADEYAOQIUDI，SHICHANGJIAGEHENLUAN，CHANPINZHILIANGLIANGYOUBUQI）。　　

　　BUDUANXIFENSHICHANG，YIBIANXUNZHAOXINDESHICHANGQIJI。WGONGSIYIQIANDEQUDAOYIHOUZHUANGSHICHANGWEIZHU，SHENGJIDUJIADAILIDEFANGSHI，ZHUYAOYIKAODAILISHANGDEQUDAOGUANXIBACHANPINXIAOSHOUCHUQU。QIANZHUANGSHICHANGDUIPEITAOSHANGDEYAOQIUGAO，YIJINGBEIGUOJIYIXIANPINPAISUODUZHAN。HOUZHUANGSHICHANGSHIZAPAIXIAOCHANGPINGJIAGEYOUSHISHENGCUNDEDIFANG，HAITINGLIUZAIDAPIFADALIUTONGDELINGYU，CHANPINZHILIANGLIANGYOUBUQI。ERDUIYUSHANGGESHIJIMOJINRUZHONGGUODEDEQICHE4SDIAN，XUDUOCHANGSHANGDOUFEICHANGGUANZHU，DANYOUYUQICHE4SDIANDIANDUOMIANGUANG、DICHUPIANPI、BUYIGUANLIDENGDETEDIAN。GUOJIYIXIANPINPAIGAOJUGAODADEZITAI，GENBENMEIYOUZHONGSHIQICHE4SDIAN，DAILISHANGZAIMEIYOUCHANGJIADEJISHUZHICHISHIZUOBULEDE。YIXIESANXIANPINPAIYOUYUMEIYOUJISHU、ZHILIANG、ZIJIN、PINPAIZUOBAOZHENG，BUBEI4SSHANGJIASUOJIESHOU。4SDIANSHIYIGEBUBEIJINGZHENGDUISHOUSUOZHONGSHIXINDEQUDAO，NEIJIUYOUGENGDUODEJIHUI。　　

　　JINGYANJINDESHICHANGDIAOCHA，FAXIAN4SDIANDUICHANGSHANGDEFUWUYISHI、XIANGYINGSUDU、CHEYUYINGYINCHANPINDEPIPEIHEGAIZHUANGJISHUDOUFEICHANGZHONGSHI，DUIJIAGEBUTAIMINGAN，RUGUOWGONGSIJINRUZHEIGEXINQUDAO，KEYISHIGONGSIJISHU、PINPAIHECHANPINFANGMIANDEYOUSHIDEDAOSHIZHAN。TICHU“HOUZHUANGSHICHANGWEIFU，4SDIANWEIZHU”DEQUDAOZHANLVE，BIKAIBEIYIXIANPINPAIZHANJUDEQIANZHUANGSHICHANG，JIANGMUBIAOSUODINGHOUZHUANGSHICHANG，BINGXUANZE4SDIANZUOWEIWOMENZHUYAODEMUBIAOSHICHANG，BIMIANZHIJIEERJIANDANDEJIAGEJINGZHENG，HUODEGENGGAODELIRUN，TIGAOZAIQICHE4SDIANZHONGDEPINPAIZHIMINGDU。WGONGSIJUEDINGZHONGXINZHENGHEGONGSIJISHU、SHOUHOU、SHENGCHANHEDAILISHANGZIYUAN，DIAOZHENGYINGXIAOZHANLVE。ZHUDONGZOUCHUQUDUI4SDIANFUWU，YIQIANGDADECHANPINLIMANZUQICHE4SDIANXIFENSHICHANG，YICILAIYINGDUIZHEICIJIAGEZHAN。

　　HOULAIDESHIJIANZHENGMINGWGONGSIDEXUANZESHIZHENGQUEDE，JUTIDECAOZUORUXIA：

　　YI、 QIAOMIAOQIERUMUBIAOCHEXING，SUOZHU4SDIAN

　　QUNIAN，QICHESHICHANGJINGZHENGXIANGDANGJILIE，GEQICHEPINPAITONGZHIHUAYIJINGXIANGDANGDEYANZHONG，TONGLEICHEXINGDE4SDIAN，JIHUDOUCUNZAIZHECHEXING、JIAGESHENZHIFUWUSHANGDELEITONG。RUHEKUODASHICHANGFENE，RUHETIGAOLIRUN、XIYINXIAOFEIZHE？SHISHANGJIABIXUZHIMIANDEWENTI。ZAITONGZHIHUAYANZHONGDEQINGKUANGXIA，ZHUANGBEIHEZENGPINDEYOUHUOLI，SHISHANGJIAYINGDEKEYUANDESHOUDUAN。YEYOUHENDUO4SDIANDOUXUANZEJINGYINGQICHEYINGYINCHANPINHEQICHEYONGPINZUOWEILIRUNDIAN，WGONGSIQIAOMIAOBAWOSHANGJIASUOXU，TIGONGGAOPINZHIDECHANPINHEFUWU，QINGYIDIZHAOZHUNLESHICHANGQIERUDIAN。

　　ZUOWEIZHONGGAODANGDINGWEIDECHANPIN，WGONGSIBAMUBIAOCHEXINGDINGWEIZAIXIANGDUIJIZHONGDE15—30WANYUANZHIJIANDEGUOCHANJIAOCHE，CICIZHANLVE，XUANZELEAODI、JUNWEI、PASATE、MENGDIOU、DONGFANGZHIZIJIKUANSHICHANGZHONGXIAOSHOULIANGDADECHEXING，BINGJIANGXIAOSHOUQUYUSUODINGZAIYI、ERJICHENGSHIDE4SDIAN。

　　ER、JINGXINDAZHIYANGBANSHICHANG，XIZUOGAIZHUANGFANGAN

　　YANGBANSHICHANGDESHULIHETUICHU，KEYISHIWGONGSICHANPINDEYOULIANGPINZHIDEYIXINGXIANGZHANXIAN，ZHIYAOZUOHAOLE，HUIQUDEJIDADEXUANCHUANXIAOGUO。WEICI，WGONGSIJINGXINDAZHILEYANGBANSHICHANG，BINGXUANZELESHENZHENHONGTONGBIEKE4SDIANZUOWEITUIGUANGDEYANGBANDIAN。

　　汽车影音改装最讲究产品与车型的匹配和改装技术，是集汽车电子，汽车机械机构，影音系统为一体的。为此，W公司专门为别克君威和凯越设计了完整的、且具有个性的改装方案。由于这些个性化的改装件都是小的，细致的零部件，所以投资不大，公司投入了六万元进行这个项目零部件开发，主要如下：
1、 安装方式的确定：在4S店商家确定了改装方案后，为了进一步完善安装方式，汇集了4S店汽车电子组，美容装饰组，钣金组和W公司的汽车影音研发组，改装技术组等人员，按照原车出厂时的标准进行改装。很多竞争厂商用最简单的粗略的改装方式，改装后无法达到原装车的档次。 　　

　　2、GAIZHUANGMIANKUANGDEQUEDING：WEILETIGAOGAIZHUANGCHEDEDANGCI，WGONGSIMEIYOUCONGSHICHANGZHONGGOUMAIGAIZHUANGMIANKUANG，ERSHIZHENDUIBIEKEJUNWEIHEKAIYUEZHUANMENSHEJILEYITAOGAIZHUANGMIANKUANG，GAIZHUANGHOUHEYUANZHUANGCHEDEMIANBANYIMOYIYANG。RANGCHEZHUGENGXIANGXINCHANPINHEGAIZHUANGJISHUDEZHUANYEXING。HENDUOPINPAIHAITINGLIUZAITIEPAISHENGCHAN，DAILIXIAOSHOUJIEDUAN，GENBENJIUMEIYOUJISHUHEZIJINTOURU。

　　3、JIEXIANFANGSHIDEQUEDING：4SDIANHECHEZHUHENBUQINGYUANJIESHOUJIANXIANDEFANGSHI，ZHEIYANGDUIYIHOUDEWEIXIUHEFUWUDAILAIGENGDUOMAFAN，YOUDEQICHEZHIZAOSHANGJINGRANYANLIGUIDING：BUYUNXUQICHEDIANZIFANGMIANDEGAIZHUANG，RUGUOGAIZHUANGLE，CHANGJIABUJINXINGBAOXIU。WEICIWGONGSIPEIBEILEZHUANYEDEJIEXIANTOU，YIXIAOCHUKEHUHESHANGJIADEHOUGUZHIYOU。

　　SAN、SHUOFUQUDAODAILISHANG，LISHUNXIAOSHOUTONGLU

　　WGONGSIYIQIANDAILISHANGDOUSHIYIDUJIADAILIDEFANGSHI，DAILISHANGXIANGYOUFENGHOUDELIRUN，DANQUDAOMEIYOUJINGGENGXIZUO、GUANLICUFANG、ZHANGKONGSHICHANGDENENGLICHA、JIAGEHUNLUAN、FUWUYISHICHA，ERQIEDOUSHI“ZUOSHANG”、CAOZUOHENBUGUIFAN。TURANYAOQIUTAMENZHUDONGZOUCHUQUYUQICHE4SDIANHEZUO，ANZHAOGUIFANDELIUCHENGWEITAMENFUWU，HAIXIANDECUOSHOUBUJI。DUIYUWGONGSIDE“HOUZHUANGSHICHANGWEIFU，4SDIANWEIZHU”QUDAOZHANLVE，ZHIYOUYIXIAOBUFENDAILISHANGBIAOSHIJIESHOU，HENDUOBAOHUAIYIDETAIDU，HAIYOUJIGEDAILISHANGGANCUIFOUDINGZHEIZHONGZUOFA。RUGUOBUJIEJUECHANPINZAIQUDAOZHONGTUIGUANGWENTI，NEIWGONGSIDECELVEJIUHUIZAIDAILISHANGSHOULILIUCHAN。

　　WEILEYINDAOHESHUOFUDAILISHANGJINRUQICHE4SDIAN，WGONGSISHOUJILEHENDUOZHUANYEXINXIHEZILIAO。YIQIANQICHEYINGYINDEGAIZHUANGZHUYAOJIZHONGZAIQICHEYINXIANGGAIZHUANGDIAN，DANSUIZHEQICHE4SDIANDEXINGQI，YIXIANDAIHUADESHEBEIHEFUWU，GAODUZHIYEHUADEQIFEN，BAOYANGLIANGHAODEFUWUSHESHI，CHONGZUDELINGPEIJIANGONGYING，XUNSUJISHIDEGENZONGFUWUTIXI，DUIXIAOFEIZHELAISHUOSHIZHIMINGDEXIYINLI。HENDUOGAIZHUANGJIUZAI4SDIANLIJINXING，CHEZHUXIANGXIN4SDIANDEZHUANYEXINGHEXINYUDU，ERQIESHOUHOUFUWUKEYIDEDAOBAOZHANG。SUIZHEQICHEDIANNAODEFAZHAN，YOUXIEQICHECHANGSHANG（TEBIESHIZHONGGAODANGCHEXING）JUJUEQICHEDIANZIFANGMIANDEGAIZHUANG，RUGUOZIXINGGAIZHUANG，CHANGJIABUJINXINGBAOXIU，RUAODIXILIECHEXINGJIUSHIRUCI。SUOYIQICHEQICHEYINGYINGAIZHUANGZAI4SDIANSHIYIGEBIRANDEFAZHANQUSHI，ERQIEQIANJINGLEGUANHESHICHANGRONGLIANGFEICHANGDA。

　　HENDUOLINGSHOUGAIZHUANGDIANHAIBUJUBEIGAIZHUANGJISHU，BUNENGBAOZHENGGAIZHUANGZHILIANG，CHEZHUPABEISHANGDAOQITADEBUJIANERBEIJUJUEBAOXIU，SUOYIZHONGGAODANGXINCHECHEZHUHENSHAOXUANZEQICHEYINGYINLINGSHOUDIANGAIZHUANG。HENDUOCHANGJIAYOUYUMEIYOUZIJINHEJISHU，CHANPINHEGAIZHUANGBUJIANBUSHIHEZHUANYECHEXINGDEGAIZHUANG。BURONGYIBEIQITACHANGSHANGMOFANG，QUDAOJINGZHENGXIAOQIEXIANGDUIWENDING，SUOYIXIANZAIJINRUSHIZUIJIADESHIQI，ZAIWEILAISHIJIANLIYOUXIANGDANGDADEFAZHANKONGJIAN，KEYIJIANLIZIJIDE4SDIANQUDAOQIANGSHI，GENGKUAICHAOYUEJINGZHENGDUISHOU。

　　DEQUESUIZHEQICHE4DIANDEXINGQIHEQICHEYINGYINXINGYEJINGZHENGDEJIADA，YINGYINGAIZHUANGDELIRUNYUELAIYUEBO，GAIZHUANGLIANGYUELAIYUESHAO（TEBIESHIZHONGGAODANGCHEXING），HENDUODAILISHANGYIJINGGANJUEDAOWEIJI，WGONGSITICHU“4SDIANWEIZHU”GANGHAOFUHEDAILISHANGDEXUQIU。4SDIANYIBANBIJIAOPIANPI，GAIZHUANGQICHEYINGYINDEJIAGEBILINGSHOUGAIZHUANGDIANYAOGAO，BIYUANZHUANGTONGJIBIEQICHEYINGYINBIANYIHENDUO，YOUYU4SDIANGAIZHUANGDEZHUANYEXING，SHOUHOUFUWUDEDAOBAOZHANG，CHEZHUWEILEFANGXINYEBUZAIHUJIAGEGAOYIDIANHEDIFANGPIANPIERXUANZEZAI4SDIANGAIZHUANG。ZAILIRUNFANGMIAN，YIQIANDAILISHANGPIFAYITAOWUQIANYUANDEQICHEYINGYINCHANPINYOUSIBAIYUANDELIRUN，XIANZAIWGONGSIGUIFANJIAGEZHENGCE，XIAOSHOUDAO4SDIANDELIRUNYOULIUBAIYUAN，SHIDAILISHANGGENGJIAJIJIDEQUKAITUO4SDIANQUDAOBINGYUANYIWEIQIFUWU。

　　JINGGUOWGONGSIDEYINDAOHESHUOFU，HENDAYIBUFENDAILISHANGWEILEKAOZHUCHANGJIABAWOZHUQICHEYINGYINCHANPINWEILAIDEFAZHANQUSHIHEGAOLIRUNDEQUSHIXIA，XINXINYIJINGDAZENG。WGONGSIWEILEBUZHIZHEICIZHANLVE，YU20004NIANLIUYUEFENTIQIANZHAOKAILEQUANGUOJINGXIAOSHANGDAHUI，ZAIHUISHANGFENXILEQICHEYONGPINSHICHANGJINHOUFAZHANDEQUSHI，TEBIEQIANGDIAOQICHE4SDIANSHIWEILAIFAZHANDEFANGXIANG，DAILINGTAMENCANGUANLESHENZHENDEYANGBANDIAN，TANTAOLE4SDIANJINGXIAOMOSHI，HENDUODAILISHANGTICHUBAOGUIDEYIJIAN。ZAIHUISHANGZONGJIELEGUOQUQUDAODEYOULIESHI，BUZHILEJINNIANDE“HOUZHUANGSHICHANGWEIFU，4SDIANWEIZHU”QUDAOZHANLVE。WEILEJINYIBUZENGQIANGDAILISHANGDEXINXIN，JIANGDIDAILISHANGDEFENGXIAN，TETIGONG“SIGEZHUANYONG，YIGEGUIFAN”DEZHICHICELVE，JUTINEIRONGRUXIA：

　　1、ZIJINZHUANYONG：WEILEJIAKUAI4SDIANQUDAOJIANSHE，BOCHUZHUANXIANGZIJINZHICHIDAILISHANG。ANXINGZHENGQUYUFENWEIDONGBEI、HUABEI、HUADONG、HUAZHONG、HUANAN、XINAN、XIBEIQIGEQUYU，CHUHUANANWAIMEIXIANGLINLIANGGEQUYUWEIYIGEDAQU，SHEYIDAQUJINGLI，DAQUJINGLIJIANDUSHISHI4SDIANDESHISHIQINGKUANG，BINGMEIYIGEDAQUPEIBEIYITAIGAIZHUANGCHEYONGYUSHICHANGDEFUWUHEWEIHU。

　　2、RENYUANZHUANYONG：WEILERANGDAILISHANGGENGHAODEQUPEIHEWGONGSIZHIXINGZHEIGEZHANLVE，WGONGSIZAIMEIYIGEDAQUCHOUDIAOSANMINGJINGYINGZUCHENGYIZHIZHUANYEDEQICHE4SDIANDEYINGXIAOTUANDUI，HUIZONGGONGSIPEIXUNLE4SDIANDECAOZUOGUIFANHEXIAOSHOUJIQIAO。RANHOUYUDAILISHANGYIQIQUKAITUOSHICHANG，QIDAO“CHUAN、BANG、DAI”DEXIAOGUO。ZAISHICHANGZUOCHENGSHUZHIHOUJIAOJITAMEN，RANGTAMENZHIJIEGUANLIZHEIGEQUDAOSHICHANG，BINGQIDONGXIAYIGESHICHANG。

　　2、 CUXIAOZHUANYONG：WEILESHICHANPINZAI4SDIANQUDAOZHONGDEDAOHUANYINGHECHANGTONGXIAOSHOU，DINGZUOLEQUDAOXIAOSHOURENYUANXIAOLIPINHECUXIAOZENGPIN。BINGTUICHUDUIDAILISHANGMEIKAITUOYIGE4SDIANSONGYITAIYANGPIN，GULIDAILISHANGKAITUO4SQUDAO。DUINIANZHONGXIAOSHOUZUIHAODE15JIADAILISHANGYAOQINGTAMENCANJIA2005NIANDEWGONGSIZANZHUDE《TONGYISHOUGE》DE“JIANKANGGUANGMINGXING”JIEMU，

　　3、 JIAGEZHUANYONG：WEILESHIQUDAOSHANGGENGJIJIDETUIGUANGWGONGSICHANPIN，ZHIDINGLETONGYIDEJIAGETIXI，FANGZHILEJIAGEHUNLUANDEJUMIAN，BAOZHENGLEDAILISHANGDEFENGHOUDELIRUN，BINGZHENDUI4SDIANQUDAOSHIXINGTESHUDECUXIAO，ZAIQUDAOKAIFADEQIANSANYUESHIXINGDUIDAILISHANG“HUIKUAN10WANYUAN，SONG2WANDECHANPIN”DETESHUQUDAOCUXIAO。CHUANTONGDEDAPIFAQUDAODUOCAIYONGZHIJIEJIANGJIADECUXIAOFANGSHI，PUTONGJIANGJIAWEI10%-15%ZHIJIAN。YIDALICUXIAOLAICIJIDAILIDEJIJIXING。

　　4、 GUIFANCAOZUO：GENJUDAILISHANGCAOZUOHEGUANLIBUGUIFANDEWENTI，BIANXIELE《4SDIANGUIFANCAOZUOLIUCHENG》，ZHUYAOSHISHANGJIADEQIANQIJIECHU、ZHONGQIDEHEZUO、HOUQIDEGUANLI、XUANCHUANPINBAIFANG，YANGPINZHANSHIDENG，ZUOLEXIANGXIDEZHENGLI，FANGBIANDAILISHANGDEGUIFANCAOZUO。

　　JINGGUOSANGEYUEDESHICHANGYUNZUO，WGONGSIGONGTOURU4SDIANSHICHANGYUNZUOZIJINSISHIWANYUANZUOYOU，XINDEQUDAOXIAOSHOULIANGCHENGBEIZENGZHANG，DAILISHANGDELIRUNYESUIZHIZENGZHANG，CHENGGONGDELISHUNLEXIAOSHOUTONGLU。DUIYUXIAOBUFENZAILINGSHOUPIFAQUDAOBIJIAOYOUYOUSHIDE，ERZAI4SDIANQUDAOFANGMIANTOURUBUDADEDAILISHANG，BAQUDAOFENCHENGHOUZHUANGSHICHANGHE4SDIANGAIZHUANGLIANGBUFEN，YOUWGONGSIZIJIJINGYINGHUOZHEXUANZEHESHIDEDAILISHANGJINGYING4SDIAN，GUIDINGGEZIJINGXIAOFANWEI，ZAITONGYIDEJIAGEJICHUSHANGRANGTAMENJIXUJINGYINGGAIZHUANGQUDAO，BINGYAOQIUTAMENJIAONAYIWANYUANSHICHANGBAOZHENGJIN，YICILAIBAOZHENGTAMENBUXIANGHUCUANHUO、PINSHAJIAGE。DUISHAOBUFENJICHUTAICHA、ERYOUBULIJIEWGONGSIQUDAOZHANLVEDEDAILISHANG，ZAIZHAODAOTIDAIZHIQIAN，SHUANGFANGHENLIXINGDIFENXILEGEZIDEYOUSHI、LIESHI，HAITUIJIANYIXIESHIHETAMENQUDAOFAZHANDECHANPINHECHANGJIA，ZHIHOUYOUHAOFENSHOU。ZHEIZHONGZUOFA，YINGQULETAMENDECHENGZAN，ZAIXINGYELILIUXIAHENHAODEKOUBEI。

　　SI、ZHENGHEZIYUANKUNBANGXIAOSHOU，SHIXIANZHONGDUANLANJIE

　　QICHEYINGYINCHANPINZAIQICHE4SDIANZAIYI、ERJISHICHANGYOUYUDIANDUOMIANGUANG、DICHUPIANPI、XIAOSHOULIANGHENBUJIZHONG，YOUDE4SDIANHAISHEYOUZHUANMENDEQICHEYONGPINQU，GENGBULIYUCHANPINDETUIGUANG。TONGSHI，CONGTOURUCHANCHUBILAISHUO，ZAIQICHE4SDIANSHEZHUANZHICUXIAOHAIBINGBUXIANSHI。ZAIZHEIGETESHUZHONGDUANSHICHANG，GAIZENYANGJINXINGCUXIAONI？MIANDUIZHEIYINANTI，WGONGSITICHU“KUNBANGXIAOSHOU、ZHONGDUANLANJIE”DE8ZIFANGZHEN。

　　1、KUNBANGXIAOSHOUPINPAIZHUANYING

　　YI、ERJICHENGSHITONGLEICHEXINGDEQICHE4SDIANHENDUO，JINGZHENGFEICHANGDA，4SDIANSHANGJIAWEIKUODASHICHANGFENEJIAOJINNAOZHI。WEIBANGZHU4SDIANSHANGJIATUCHUZIJITEDIAN，XIYINXIAOFEIZHE。TONGLEICHEXINGXUANZECHEXIAOSHOULIANGZUIDADEYIJIA4SDIANSHIXIAO，DANGXIAOSHOUWGONGSICHANPINBAOZHENGNENGDADAOYIDINGSHULIANG、BINGJIANGCHANPINZHIJIEANZHUANGZAIXINCHESHANG、ZUOWEICHEXINGDEBIAOZHUNPEIZHISHI，RANGQIDUJIAJINGYING，BINGYIDIYUQITASHANGJIADEJIAGEGONGHUOJITAMEN，DANBUYUNXUJINGYINGJINGZHENGDUISHOUDECHANPIN。SHIXIANZHENGZAIPINPAIZHUANYING。ZHEIZHONGZUOFADESHOUJIABIYUANCHETONGJIPEIZHIDEJIAGESHAO1WANYUANZUOYOU，CONGERZHANJULEJIAGEDEYOUSHI，TIGAOLEZHEIJIA4SDIANZAITONGLEICHEXINGZHONGJINGZHENGLI。ZHEIYANG，MEIXIAOSHOUCHUYITAIQICHEJIUNENGMAIDIAOYITAOQICHEYINGYINCHANPIN，PINPAIHECHANPINXIAOSHOULIANGDOUYOUHENDADETISHENG，SHIXIANLECHANGSHANGSHUANGYING，YESHOUDAOLESHANGJIADEHUANYING。

　　2、ZHENGHEZIYUANZHONGDUANLANJIE

　　ZHONGDUANCUXIAOFANGMIAN，ZHENGHEWGONGSI、DAILISHANG、4SDIANDEYOUXIAOZIYUAN，TONGGUOZHONGDUANXUANCHUANHE4SDIANXIAOSHOURENYUANDEPEIHE，DUISUOYOUCUXIAORENYUANJINXINGYOUXIAODEPEIXUNJIGUANLI，BINGYOUCHANGJIA、JINGXIAOSHANGGONGTONGZUJIANYIZHINENGZHENGSHANZHANDELIUDONGCUXIAODUIWUHEPEIXUNXUANCHUANDUIWU（SANRENWEIYIZU），SHICHANPINZAIZHONGDUANDECHUANBOXIAOGUOZUIDAHUA。

　　ZAI4SDIANGAOCUXIAOHUODONGDESHIHOU，JIEZHUTAMENQIANGDADEPINPAISHILI，YIQITUIGUANGWGONGSIDECHANPIN，RUZUOCHOUJIANGHUODONGDEDIYIMINGDEZENGPIN，“MAIXXCHE，JIA3000YUANSONGWGONGSIJIAZHI8000YUANDEQICHEYINGYINYITAO”DENGHUODONG，DADATIGAOLEWGONGSIDEPINPAIZHIMINGDUHEMEIYUDU。

　　DUIMEIGESHOUHUOYUAN，DOUZAISIDIXIAANXIAOLIANGJITA40YUAN/TAITICHENG，SHIDEMOULINGSHOUSHANGDEXIAOLIANGYOUMEIYUE4TAIZUOYOUSHANGSHENGDAOLEMEIYUE7TAIZUOYOU。SHOUHUOYUANDEJIJIPEIHE，RANGTAMENCHENGWEIXIAOFEIZHEXUANZECHANPINDEDAOGOUYUANHEPINPAIJIAZHIDECHUANBOZHE。

　　3、ZHONGDUANJIANSHEQINJINGUKE

　　ZAISHENGYIHAO、SUOSHUQUYUZHIMINGDUGAODE4SDIAN，SHELIZHONGDUANSHIYINJU，ZENGDAYUMUBIAOXIAOFEIQUNDEJIECHULV。ZAIXIANYANDEWEIZHIGUASHANGTONGYIDEANZHUANGXIAOGUOTU，ZAIDEYANGCHESHANGANZHUANGSHANGWGONGSICHANPIN，YITUCHUCHANPINDESHIJIXIAOGUO，GENGNENGRANGCHEZHUTIYANDAOQICHEYINGYINDELEQU。DUIYIPUHUOZHONGDUANJISHIZUOHAOZHONGDUANGENZONGHUIFANGGONGZUO，LEJIEZHONGDUANXIANGXIQINGKUANG，JIANLIKEHUDANGAN，JISHIJINXINGGENJINHEDIAOZHENG。

　　 4、ZHONGDUANGUANLIDAIDONGTUIGUANG

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