Gongchuang Brand Planning Organization, foundation in Shenzhen, is a organization with a characteristic of " Creat the brand for Chinese enterprise". We are Specialing in Brand planning, Advertising, Marketing, Designing etc..We are concentrating on the brand studies, the brand creates the profession adviser that set up, the brand communication, expansion and brand management design plans organization.
 
 
    午夜不卡av免费-三级片在线观看 联系我们 网站地图  
 
 

Θ 专家专栏 Specialist Viewpoint
Θ 专业文章 Speciality Article

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----我们擅长:
----以策略指导设计,----------------------------做有销售力的广告,-------------------------以低成本创造高效益!

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 服务领域:
> 市场调查与研究
> 品牌策划设计
> 新产品上市推广
> 样板市场运作
> 品牌整合传播
> 营销策划
> 企业形象设计
> 包装设计
> 展览展示设计
> 广告策划设计
> 营销管理
> 网站建设
> 影视制作

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---本站关键词:
> 广告公司
> 深圳广告公司
> 深圳包装设计公司
> 产品包装设计公司
> 食品包装设计公司
> 包装设计公司
> 产品包装设计
> 食品包装设计
> 深圳广告设计公司
> 深圳包装设计公司
> 广告设计公司
> 深圳广告设计公司
> 广东广告设计公司
> 广州广告设计公司
> 东莞广告设计公司
> 广告公司
> 深圳广告公司
> 广告策划公司
> 品牌策划公司
> VI设计公司
> 深圳广告公司
> 包装设计公司
> 营销策划公司
> 标志设计公司
> 标识设计公司
> 品牌设计公司
> 深圳广告设计公司
> 广告设计
> 品牌策划
> 营销策划
> VI设计
> 广告策划
> 策划公司
> 设计公司
> 深圳广告公司
> LOGO设计公司
> 平面设计公司
> 深圳广告设计公司
> 广告
> 品牌设计
> 标志设计
> 包装设计
> 标识设计
> LOGO设计
> CI设计
> CIS策划
> 画册设计
> 平面设计
> 深圳广告设计公司
> 深圳包装设计公司
> 深圳广告策划公司
> 深圳广告公司
> 画册设计公司
> 广告制作公司
> 深圳广告
> 深圳包装设计公司
> 广东包装设计公司
> 广州包装设计公司
> 东莞包装设计公司
> 深圳广告设计公司
> 深圳广告公司
> 深圳设计公司
> 深圳广告策划公司
> 深圳品牌策划公司
> 深圳VI设计公司
> 深圳包装设计公司
> 深圳营销策划公司
> 深圳标志设计公司
> 深圳标识设计公司
> 深圳商标设计公司
> 深圳品牌设计公司
> 深圳策划公司
> 深圳设计公司
> 深圳LOGO设计公司
> 深圳平面设计公司
> 深圳画册设计公司
> 深圳广告制作公司
> CIS策划公司
> CI设计公司

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共创品牌,共赢天下!

--------------------------------------------

--服务过的客户名录(部分):
> 招商银行
> 奇胜电器
> 新亚电子
> 新力达集团
> 科林脉冲充电器
> 环科阳光空气净化器
> 美尔家智能照明
> 宜进自动售货机
> 泰尼普拉充电器
> anygoGPS导航
> 德赛数码
> 伙伴一生金融计划
> 泰然物业管理
> 万韬管理咨询
> 龙岗本田
> 一汽马自达
> 铭达利纳米添加剂
> 陈李济
> 石兴凯专业减肥
> 海王生物
> 联邦制药
> 正泰洋参
> 金不换药品
> 金健米业
> 正虹集团
> 康师傅
> 生物谷食品
> 乐福记食品
> 雀巢
> 欧意皇室咖啡
> 中星油脂
> 好由食用油
> 绥阳空心面
> 澜沧江牛干巴
> 凉妹野果汁
> 泰皇香米
> 快乐行润喉糖
> 晨康力冷鲜肉
> 乡里乡亲风味肉
> 海原冷鲜肉
> 品品鲜冷鲜肉
> 草牧冷鲜肉
> 正航饼干
> 大地糊霸
> 乐文食品
> 客乡源酒楼
> 吉味家餐饮
> 咖啡之翼
> 澜沧江啤酒
> 今世缘婚宴酒
> 白凤牌乌鸡酒
> 青岛啤酒
> 爱你一万年
> 路易-拿破仑葡萄酒
> 国缘
> 奥科奶酒
> 白鹭湖公园
> 佤山斗牛场
> 蓝月亮
> 龙迪日化
> 天力纳米消毒液
> ... ...

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QIANTANDIANZISHUMACHANPINDEBAOZHUANGSHEJI

  ZHAIYAO:SHUMADIANZICHANPINDEBAOZHUANGSHEJIDEGONGNENGJIBAOHUSHANGPIN、BIANYUBANYUNCHUCUN、YOULIYUCHENLIEXIAOSHOUBINGZHUNQUEDICHUANDASHANGPINXINXI,TONGSHIHAIBUNENGHULVEBAOZHUANGZHUANGHUANGDEMEIGUANXINGHEQIYEPINPAIXINGXIANG,ZAISHEJISHIYAOYUNYONGMEIXUEYUANZE,TONGGUOXINGTAI、SECAIDENGYINSUDEBIANHUA,JIANGJUYOUBAOZHUANGGONGNENGHEWAIGUANMEIDESHUMADIANZICHANPINBAOZHUANGRONGQIZAOXING,YISHIJUEXINGSHIBIAOXIANCHULAI,ZHIYOUZHEIYANG,CAINENGCHONGFENDIFAHUIBAOZHUANGSHEJIDEZUOYONG。BINGQIEZAISHENGCHANZHIZUOZHONGYAOZHUIQIULVSEHUANBAO,JIYAOQIUBAOZHUANGCAILIAOZUISHENG,FEIQIWUZUISHAO,QIEJIESHENGZIYUANHENENGYUAN,YIYUHUISHOUZAILIYONGHEZAIXUNHUAN,BUWURANHUANJING。

  YINYAN

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  SHUMADIANZICHANPINBAOZHUANGDESHEJICHULESHIXIANBAOHU、YUNSHUYUCHUZANGCHANPINDEGONGNENGWAI,ZAISHEJISHIYAOYUNYONGMEIXUEYUANZE,TONGGUOXINGTAI、GEZHONGSHIJUEYAOSU、SECAIDENGYINSUDEBIANHUA,JIANGJUYOUBAOZHUANGGONGNENGHEWAIGUANMEIDESHUMADIANZICHANPINBAOZHUANGRONGQIZAOXING,YISHIJUEXINGSHIBIAOXIANCHULAI,LAIMEIHUACHANPINBAOZHUANGCUJINCHANPINDEXIAOSHOU,ZHIYOUZHEIYANG,CAINENGCHONGFENDIFAHUIBAOZHUANGSHEJIDEZUOYONG。BINGQIEZAISHENGCHANZHIZUOZHONGYAOZHUIQIULVSEHUANBAO,JIYAOQIUBAOZHUANGCAILIAOZUISHENG,FEIQIWUZUISHAO,QIEJIESHENGZIYUANHENENGYUAN,YIYUHUISHOUZAILIYONGHEZAIXUNHUAN,BUWURANHUANJING。

  YI、SHUMADIANZICHANPINDEBAOZHUANGTEDIAN

  (YI)SHUMADIANZICHANPINDETEDIAN

  SUIZHEKEJIDEFAZHAN,JISUANJIDECHUXIAN、FAZHANDAIDONGLEYIPIYISHUZIWEIJIZAIBIAOSHIDECHANPIN,QUDAILECHUANTONGDEJIAOPIAN、LUYING(YIN)DAIDENG,WOMENBAZHEIZHONGCHANPINTONGCHENGWEISHUMACHANPIN。YIBANZHIDESHIMP3、UPAN、SHUMAZHAOXIANGJI、TONGXUNQICAI、YIDONGHUOZHEBIANXIEDEDIANZIGONGJUDENG,YIJIDIANNAOYINGPEIJIAN。

  SHUMADIANZICHANPINYOUYIXIERUODIAN,WOZONGJIECHULEYIXIAWUDIAN,YEKECHENGSHISHUMADIANZICHANPINDEWUPA,YISHIPAPENGZHUANG、JIYA,HUISHIMADIANZICHANPINDEWAIBUSHOUSUN,YINGXIANGMEIGUAN,BINGQIECHANPINNEIBUGOUZAOFUZA,LINGBUJIANSHENGCHANJINGMI,BUNENGCHENGSHOUWAILIDECHONGJI、KEPENG,YANZHONGSHIHUIZAOCHENGZHIMINGSHANGHAI。ERSHIPACHAOSHI,SHUMADIANZICHANPINSHOUCHAOHOU,DALIANGSHUIQIQINRUDIANLUBANXINGCHENGSHUIZI,ZAOCHENGDUANLU,HUOSHIJINSHUJIEKOUYANGHUA。SANSHIPAHUICHEN、YOUZHI,HUICHENDEJINRUYEHUIFANGAIDIANLUBANJIEDIANJIANDEDIANLIUCHUANDAO,WURANNEIBUXIANLU,YINGXIANGNEIBULINGJIAN,ZAOCHENGSUNHAI。SISHIPAJINGDIAN,GUODADEJINGDIANHUIJISHANGSHUMADIANZICHANPINNEIDEYIXIEDIANZIYUANJIAN,ZAOCHENGLINGBUJIANDUANLU,ZUIZHONGZHIJIESUNHAIZHENGGEJIQI。WUSHIPARE、GAOWEN,GUOREDEGAOWENHUANJING,BUDANHUISHISHUMADIANZICHANPINDEWAIGUANSHOUSUN,YEHUISHINEIBUDEYIXIELINGJIANXINGNENGBUWEN,ZHIJIEYINGXIANGCHANPINDEGONGNENGSHIYONG。ZHEIXIEWENTIZAISHEJISHIDOUSHIYAOTEBIEDEKAOLVHEZHUYI。YINGDANGYIYOUXIAODIBAOHUCHANPINWEISHOUYAOGONGNENG,YAOJIEGOULAOGU,JUYOUJIAOHAODENAICHONGJIHEKANGYAXINGNENG,BURONGYIBEIWAILIHUANJINGSUNHUAI;QICIYINGKAOLVSHIYONG,XIEDAI、CHENLIE、ZHUANGYUNDENGDEFANGBIANXING;HAIYAOJINLIANGKAOLVNENGZHONGFULIYONG,NENGXIANSHINEIZHUANGWUDENGYIXIEGONGNENG。

  (ER)SHUMADIANZICHANPINDEBAOZHUANGSHEJIDEMUDE

  SHUMADIANZICHANPINBAOZHUANGZHUYAOSHIYOUDIANNAOZHUBANDEBAOZHUANG、YINGPANDEBAOZHUANG、SHUMAXIANGJIDEBAOZHUANG、MP3 、UPANDEBAOZHUANG、MOHEBAOZHUANGDENGDENG,YAOWEISHUMADIANZICHANPINXUANZEYIGEZUIZUILIXIANGDEBAOZHUANG,WOXIANGGENGHAODEBAOHUCHANPINSHIBAOZHUANGBAOZHENGCHANPINZHILIANGDEGUANJIANZHIYI,YAOZUODAOZHEIYIDIANYEJIUSHILIXIANGDEBAOZHUANG,SHOUXIANJIUBIXUYAOLEJIEJIANGBEIBAOZHUANGDESHUMADIANZICHANPINYISUNDU。YINWEILIXIANGDEBAOZHUANGSHEJIJIUSHIQUGENJUBEIBAOZHUANGCHANPINYISUNDUDEDAXIAO,YIJIBAOZHUANGJIANSUOYAOJINGSHOUDELIUTONGHUANJINGTIAOJIAN,LAIXUANZESHIDANGDEHUANCHONGBAOHUCAILIAODUINEIZHUANGSHUMADIANZICHANPINJIAYIBAOHU,SHIQIZAILIUTONGZHONGNENGGOUJINGSHOUZHUYIXIEYIWAI,CONGERDADAOBAOHUCHANPINDEMUDE。BINGQIEZAISHEJISHUMADIANZICHANPINDEBAOZHUANGSHI,WEILECHONGFENDETIXIANQICHANPINSUOJUYOUDUTEGEXING,TIXIANCHUSHUMADIANZICHANPINDEKEJIGAN、SHISHANGGAN、NIANQINGGAN。ZHEIJIUHAIXUYAOYOUZHIDEBAOZHUANGCAILIAO,YITISHENGQIKEJIHANLIANG,HAIYAOZHUZHONGTEZHONGYINSHUAGONGYIDEYUNYONG。

  SHUMADIANZICHANPINSHUYUYIZHONGGAOXIAOFEISHANGPIN,TADEDANWEIJIAZHIGAO,LINGBUJIANCUIRUO,BINGQIEHAISHIGAOKEJIDEXIANGZHENG,SUOYIZAISHEJISHUMADIANZICHANPINDEBAOZHUANGSHANG,CHULEYAORENZHENQUKAOLVZENYANGSHEJICAINENGGENGHAODEBAOHUCHANPINBIANYUYUNSHULIUTONG,HAIBIXUYAOKAOLVDAOQIWAIGUANDESHIJUESHEJI,CHANPINBUDANYAOYOUGEXINGDEWAIXING,BINGQIEBAOZHUANGSHANGMIANDESECAI、WENZI、TUXINGDOUYINGJUYOUHENQIANGDEXIANDAIGAN,YAOYOUHENQIANGDESHIJUECHONGJILI。ZHEIYANGCAINENGGENGHAODEZHANSHISHUMADIANZICHANPIN,TIXIANCHUQIJIAZHIDESUOZAI。

  (SAN)SHUMADIANZICHANPINDEBAOZHUANGSHEJIDEGONGNENG

  BAOZHUANGSHEJIDEJIBENRENWUSHIKEXUEDI、JINGJIDIWANCHENGCHANPINBAOZHUANGDEZAOXING、JIEGOUHEZHUANGHUANGSHEJI。SUIRANMEIGEGUOJIAHEDIQUDUIBAOZHUANGDEDINGYILVEYOUCHAYI,DANDOUSHIYIBAOZHUANGDESANDAGONGNENGWEIHEXINNEIRONGDE。ZAIDANGJINSHEHUIZHONG,SHUMADIANZICHANPINDEBAOZHUANGSHEJIYEBIXUJUBEIYIXIAYIXIEGONGNENG。BAOHUGONGNENG,ZHEISHISHUMADIANZICHANPINDEBAOZHUANGDEZHONGYAOGONGNENG。YESHIBAOZHUANGZUIJIBENDEGONGNENG,JISHISHANGPINBUSHOUGEZHONGWAILIDESUNHUAI。CHANPINZAICONGCHUCHANGDAOYONGHUDEZHENGGELIUTONGGUOCHENGZHONG,DOUBIXUJINXINGYUNSHUHECHUCUN,SHUMADIANZICHANPINZAIYUNSHUZHONGYENANMIANHUIYUDAOZHENDONG、JIYA、PENGZHUANG、CHONGJIYIJIFENGCHUI、RISHAI、YULINDENGSUNHAI;ZAIZHUCUNSHIYEHUISHOUDAOWENDU、SHIDUHECHONGZHU、SHUYAO、CHENAISUNHAIHEWURAN。HELIDEBAOZHUANGJIUNENGBAOHUCHANPINZAILIUTONGGUOCHENGZHONGBUSHOUZIRANHUANJINGHEWAILIDEYINGXIANG,CONGERBAOHUCHANPINDESHIYONGJIAZHI,SHICHANPINSHITIBUZHISUNHUAI、SANSHI、BIANZHIHEBIANXING;BIANLIGONGNENG,SUOWEIBIANLIGONGNENG,YEJIUSHISHUOSHUMADIANZICHANPINDEBAOZHUANGSHIFOUBIANYUCHUYUN、XIEDAI、CUNFANG、SHIYONGDENG。SHUMADIANZICHANPINDEBAOZHUANGDUIQINEIZHUANGXIAOPEIJIANCHANPINQIZHEJIZHONGDEZUOYONG。BAOZHUANGDAIHUOBAOZHUANGZHIHESHANGHUIYOUYOUGUANCHANPINDEXIANMINGBIAOJI,BIANYUZHUANGXIE、BANYUNHEDUIMA,LIYUJIANHUACHANPINDEJIAOJIESHOUXU,CONGERSHIGONGZUOXIAOLVMINGXIANDITIGAO;XIAOSHOUGONGNENG,SHUMADIANZICHANPINDEBAOZHUANGHAIJUYOUFANGBIANXIAOFEIHECUJINXIAOSHOUDEZUOYONG。SHUMADIANZICHANPINBAOZHUANGZHIHOU,KEYUTONGLEIJINGZHENGCHANPINXIANGQUBIE,ZAICHANPINCHENLIESHI,BAOZHUANGYESHIYIMING"WUSHENGDETUIXIAOYUAN"。JINGMEIDEBAOZHUANG,BUYIBEIFANGZHI、JIAMAO、WEIZAO,YOULIYUBAOCHIQIYEDEXINYU。LIANGHAODEWAIBAOZHUANG,WANGWANGNENGWEIGUANGDAXIAOFEIZHEHUOYONGHUSUOZHUMU,CONGERJIFAQIGOUMAIYUWANG。BAOZHUANGHAINENGSHOUDAOGUANGGAOXUANCHUANDEXIAOGUO,BIRUSHUOYOUSHI,TONGYIZHONGSHUMADIANZICHANPINDEZHILIANGJIJIAQIANKENENGHUIBUXIANGSHANGXIA,ZHEISHI,WAIBAOZHUANGDESHEJIJIUWANGWANGHUICHENGWEIXIAOFEIZHEHUOYONGHUXUANGOUCHANPINDEZHUYAOKAOLVYINSU。

  ER、SHUMADIANZICHANPINBAOZHUANGDESHEJI

  (YI)SECAISHEJIZAISHUMADIANZICHANPINBAOZHUANGSHEJISHANGDEYINGYONG

  WOMENQIANMIANSHUOGUOSHUMADIANZICHANPINBAOZHUANGSHISHUMADIANZICHANPINDEZHONGYAOZUCHENGBUFEN,TASHICHANPINBUKEQUESHAODEWAIYI,ERQIEYESHICHANPINZHIZAOQIYEDEXINGXIANGSUOYING。

  YOULIANGDESHANGPINBAOZHUANGSECAI,BUJINNENGQIZHEMEIHUACHANPINBAOZHUANGDEZUOYONG,LAIZHUAZHURENDESHIXIAN,SHIRENZAIGOUMAISHANGPINGUOCHENGZHONGYOULIANGHAODESHENMEIXIANGSHOU,ERQIEYEQIDAOLEDUISHANGPINDEXUANCHUANZUOYONG,RANGRENBUJINGYIZHONGZHUYIDAOTADEPINPAI。YINWEISECAIJUYOUXUANCHUANSHANGPIN、XIYINXIAOFEIZHEZHUYILIDEGUANGGAOZUOYONG,SUOYIQIYEZAISHANGPINBAOZHUANGSHEJISHI,YINGGAIZHUYIDAOSECAIDEZHONGYAOZUOYONG,RANGSHEJIZHEZAISHEJISHANGPINBAOZHUANGSECAISHI,JINLIANGSHEJICHUFUHESHUMADIANZICHANPINSHENFENDESECAI,YITIGAOQIYEDECHANPINZAIXIAOSHOUZHONGDEJINGZHENGLI。DUIXUNSUTUOKAIXIAOSHOUSHICHANGFANGMIANQIZHEJIDADETUIDONGZUOYONG。ZHEIYIDIAN,ZHENGBEIYUELAIYUEDUODEQIYEJISHANGPINBAOZHUANGSHEJIRENYUANSUOZHONGSHI。

  (ER)WENZISHEJIZAISHUMADIANZICHANPINBAOZHUANGSHEJISHANGDEYINGYONG

  WENZISHEJIBAOKUOZHONGWEN、YINGWEN(HANYUPINYIN)LIANGZHONG。YIJIANSHUMADIANZICHANPINDEBAOZHUANGKEYIMEIYOUTUXING,DANBUNENGMEIYOUWENZI,WENZISHICHUANDAXIAOSHOUBAOZHUANGXINXIBIBUKESHAODE。WENZIYUANYUANLIUZHANG,JINGGUOLISHIDEMOLIAN、SUIYUEDEXILI,BENSHENYIJUBEILEXINGXIANGZHIMEI,ZIYIDENEIHANHEZITIDEDUOYANGBIANHUADOUNENGDULIGOUCHENGCHUANDASHANGPINXINXIDERENWU。

  YONGYUSHUMADIANZICHANPINBAOZHUANGDEWENZINEIRONGYOUPINPAIMINGCHENG、SHANGPINMINGCHENG、GUANGGAOYONGYU、SHUOMINGWENZI。PINPAIMINGCHENGSHIZHISHANGPINDESHANGBIAO。SHANGPINMINGCHENGSHIZHIBEIBAOZHUANGWUPINDEMINGCHENG。GUANGGAOYUSHICUXIAOSHANGPINDEFUZHUYONGYU。YISHANGSANZHONGYIBANFANGZAIBAOZHUANGDEZHUYAOZHANSHIMIAN,DADUOCAIYONGSHEJIZITIHEJIFUGEXINGHUADEZITI。SHUOMINGWENZIBAOKUOPINZHISHUOMING、SHIYONGSHUOMING、CHENGFEN、YIXIEZHUYAOXINGNENG、GONGSIMINGCHENG、DIZHI、DIANHUADENG,YIBANFANGZAIBAOZHUANGDECEMIAN,HUODANDUZHICHENGXIAOCEZHUANGZAIBAOZHUANGHENEIBU,DUOCAIYONGGUIFANHUADEYINSHUAZITI,ZITIBIHUADEGUOCUHUOGUOXIDOUHUIYINGXIANGYINSHUAHOUDEKESHIXING,BUYIXUANZEBIANHUAJIAODADEZITI,FOUZEHUIYINGXIANGKEDUXING。SHUMADIANZICHANPINDEZITISHEJIYAOJUYOUGAOKEJIGAN,DANYAOZHUYIKESHIXINGYUKEDUXING。

  (SAN)TUXINGSHEJIZAISHUMADIANZICHANPINBAOZHUANGSHEJISHANGDEYINGYONG

  SHUMADIANZICHANPINBAOZHUANGSHANGDETUXINGNEIRONGZHUYAOSHICHANPINXINGXIANG、BIAOZHIJIPINPAIXINGXIANGHEZHUANGSHIXINGTUXING。SHEYINGTUPIANDEZUIDATEDIANJIUSHINENGGOUBIZHENDI、ZHUNQUEDIZAIXIANCHANPINDEZHIGAN、XINGZHUANG,SHIXIANYIXIANGDECHUANDA。ZAIGOUMAISHUMADIANZICHANPINSHI,YIBANDOUSHIBUYUNXUDAKAIBAOZHUANGHEKANLIMIANDESHANGPINDE,ERTONGGUOSHEYINGQUENENGGOUZHIJIEZAIXIANSHANGPINYUBAOZHUANGZHUANGHUANGSHANGMIAN,ERQIEBILIMIANZHUANGDESHANGPINBENSHENHAIYAOPIAOLIANG。YOUYUSHEYINGJISHUDEFAZHAN,QIXIESHIXINGYUZHENSHIGANBICHATUGENGJUSHUOFULI,SHIDECHATUCENGYIDUCHENJI,DANZUIJINYOUYUSHEYINGDEDATONGXIAOYI、QUEFAGEXING,SHIDECHATUDEDUOYANGBIANTONGXINGYOUZHUJIANBEIRENMENZHONGSHIQILAI,CHATUZAIDULIUXING,YUSHEYINGBINGXINGYUSHANGYESHEJILINGYUZHONG,HUOSHIJIANGCHATUYUSHEYINGXIANGJIEHESHIYONG,CONGERGENGJIAFENGFULEBAOZHUANGSHEJIDEBIAOXIANYUYAN。JIKEZUOJINGMIDEXIESHIBIAOXIAN,YOUKEZUOGAIKUODEGUINABIAOXIAN,HAIKEYIZIYOUDISHUFAQINGGAN,BIAOXIANFENGFUDEHUANXIANG、MIAOHUICHAOYUESHIKONGDEBENFANGQIXIANG。ERMANHUASHIDEYOUMOGANJIRENQINGWEIDENGDOUSHISHOUJISHUJUXIANDESHEYINGSUOBUYIBIAODADE,TEBIESHIXIANZAIFEICHANGZHONGSHICHABIEHUADEXIAOSHOUCELVESHIDECHATUGENGNENGZAIXIANQIDUTEDEGEXING。

  SAN、WOGUOSHUMADIANZICHANPINBAOZHUANGXIANZHUANG

  (一)我国数码电子产品的包装工业状况

数码电子产品的包装工业是由其包装基础工业与包装制品制造工业两部分构成的。数码电子产品的包装基础工业属于资金密集型和技术密集型行业,处于高端市场,技术含量较高,产品附加值高,技术自主能力、开发创新能力将决定优势。由于我国本身的包装工业在该领域就缺乏技术开发与创新能力,对国外技术和装备依赖性强,并且资本集中度低,不具备竞争的优势,在一段时间内受制于国际竞争对手,容易受国际资本的冲击,在竞争中处于非常不利的地位。数码电子产品的包装制品制作属于传统的劳动密集型产业,处在中低端市场,由于技术含量低,产品附加值低,劳动力成本与地理成本对竞争优势形成起决定性的作用,因此我国在这方面的国际竞争中具有一定的优势。

  (ER)WOGUOSHUMADIANZICHANPINBAOZHUANGSHEJIDEZHUANGKUANG

  GAIGEKAIFANGYILAI,XUDUOGUOWAISHUMADIANZIQIYEFENFENDAOWOGUOTOUZI,SHENGCHANLEHENDUOSHIJIEZHIMINGPINPAIDECHANPIN,ZHEIXIESHUMADIANZICHANPINZAIBAOZHUANGSHANGYOUJIQIANGDEPINPAIXIAOYING。TEBIESHIZAIBAOZHUANGZHIXINGFANGMIAN,JIEGOUSHEJIFEICHANGYOUJIANGJIU。ZAIZHUANGHUANGSHEJIFANGMIAN,GUOWAIZHIMINGQIYEDOUYOUDUTEDEGONGSIBIAOZHITUANHEBIAOZHIYANSE,NENGJIANJIE、MINGKUAIDISHULICHANPINSHENGCHANZHEDEXINGXIANG。LIRU:RIBENSUONIGONGSISHENGCHANDESHUMAXIANGJI、SHUMASHEXIANGJIDENGSHUMACHANPINDEBAOZHUANG,CONGBAOZHUANGZHUANGHUANGSHEJIDAOBAOZHUANGJIEGOUSHEJIDOUHENYOUTEDIAN,BIAOZHI、SECAI、JIEGOURONGWEIYITI,BIAOXIANCHULESUONIGONGSICHANPINGAOPINZHIDEXINGXIANG。QITAGUOWAIZHIMINGSHUMAQIYEDECHANPINZAISHIJIEGEGUOXIAOSHOUJIBENSHANGYEDOUSHICAIYONGTONGYIPINPAI、TONGYIXINGHAO、TONGYIBAOZHUANGZHUANGHUANGSHEJIHETONGYIBAOZHUANGJIEGOUSHEJI。

  但目前国内大多数码企业在产品的包装装潢与包装结构设计上,还没有形成强有力的品牌效应,虽然国内一些知名企业开始聘请广告公司为企业进行产品的包装设计,但是多数这类广告公司都是重平面轻结构,并且对包装材料、包装结构方面的知识了解不多,完成整个设计的大多是平面设计者单枪匹马的个人行为,而这些设计者又大多是美术专业出身,根本不懂包装结构和材料等常识,所以设计出的包装往往缺乏将材料、结构和装潢设计很好的结合。

四、我国数码电子产品包装的发展趋势

观察我国的数码电子产品包装评价,很少见有技术专家参与,也很少有因为结构创新而获得奖项的,这样也就助长了中国包装设计的偏面性。比较近年来德国、瑞士、巴西、印度、中国等国的包装设计获奖作品可以发现,欧美发达国家的包装设计普遍向简单、环保和结构创新方面发展;而发展中国家向繁复、花哨方向跑偏。

  (YI)WOGUOSHUMADIANZICHANPINDEBAOZHUANGSHEJIDESHEJIDINGWEI

  BAOZHUANGSHEJIDEZHUYAOGONGNENGZHIYI,JIUSHIZHUNQUEDICHUANDASHANGPINXINXI、BIAOXIANCHULIANGHAODESHANGPINNEIZAIZHILIANG、SHULIHAOPINPAIXINGXIANGNAIZHIQIQIYEXINGXIANG。BAOZHUANGZHUANGHUANGBUJINJINSHIZAIBAOZHUANGSHANGZUOBIAOMIANZHUANGSHITUAN,ERQIEXUYAOJIANGPINPAIMINGCHENG、SHANGBIAO、BIAOZHUNZITI、CHANPINSHUOMING、SHIYONGSHUOMING、GUANGGAOYU、ZHUYAODETESE、GONGSIDEMINGCHENG、DIZHIDENGZHUDUOYAOSUTIXIANZAIBAOZHUANGSHEJISHANG。

  SHUMADIANZICHANPINBAOZHUANGDESHEJIZHUYAOTIXIANZAIWENZISHEJI、TUXINGSHEJI、SECAISHEJISANGEHUANJIE,SHEJIZHEDERENWUSHIYONGWENZI、TUXING、SECAIJIAQISHENGCHANZHEYUXIAOFEIZHEZHIJIANDEQIAOLIANG,ZAISHEJISHIYAOYUNYONGMEIXUEYUANZE,TONGGUOXINGTAI、GEZHONGSHIJUEYAOSU、SECAIDENGYINSUDEBIANHUA,JIANGJUYOUBAOZHUANGGONGNENGHEWAIGUANMEIDESHUMADIANZICHANPINBAOZHUANGRONGQIZAOXING,YISHIJUEXINGSHIBIAOXIANCHULAI,LAIMEIHUACHANPINBAOZHUANGCUJINCHANPINDEXIAOSHOU,YINQIQIZHUYI、FASHENGXINGQU,RANGBAOZHUANGDEZHUANGHUANGDUIXIAOFEIZHESHIJUECHANSHENGCHONGJIXIAOGUO,JINERCAIQUGOUMAIXINGDONG。ZHIYOUZHEIYANG,CAINENGCHONGFENDIFAHUIBAOZHUANGSHEJIDEZUOYONG。BINGQIEZAISHENGCHANZHIZUOZHONGYAOZHUIQIULVSEHUANBAO,JIYAOQIUBAOZHUANGCAILIAOZUISHENG,FEIQIWUZUISHAO,QIEJIESHENGZIYUANHENENGYUAN,YIYUHUISHOUZAILIYONGHEZAIXUNHUAN,BUWURANHUANJING。

  KEYISHUOMEIYIJIANSHUMADIANZICHANPINBAOZHUANGDOUYOUSIZHILIUGEMIAN,MEIYIGEMIANJISHIDULIDE,YOUYUZHENGTIYOUZHEMIQIEDELIANXI,YIMINGCONGMINGDESHEJIZHEHUIRANGMEIYIGEMIANDOUHUIJIANGHUA,DOUNENGCHENGWEIXUANCHUANSHANGPINDEGUANGGAOMEITI。ERBUSHITAIHAODEBAOZHUANGZHUANGHUANGJIUMEIYOUPAIHAOZHUCIMIANDEGUANXIMEIYOUGULVDAOSHIJUELIUCHENGDEXIAOGUO,WENZIDEZHUCIBUFEN,TUXINGQUEFAQUWEINEIHANHECHONGJILI,SECAIDAPEIFUZAOHUOPINGDAN,ZHEIYANGDEBAOZHUANGZHUANGHUANGHENNANSHIRENDUIQICHANPINCHANSHENGHAODEYINXIANG。

  (ER)WOGUOSHUMADIANZICHANPINBAOZHUANGSHEJIDECHUANGXIN

  YIGEYOUXIUDESHUMADIANZICHANPINBAOZHUANGSHEJI,CHULENENGKEKAODIBAOHUCHANPIN,HAIBIXUYOUYOULIANGDEWAIGUAN。SHUMADIANZICHANPINBAOZHUANGDEYIGEHENZHUYAOGONGNENG,JIUSHIZHUNQUEDICHUANDASHANGPINXINXI、BIAOXIANCHULIANGHAODESHANGPINNEIZAIZHILIANG、SHULIHAOPINPAIXINGXIANGNAIZHIQIYEXINGXIANG。TUCHUCHANPINDETESEHEXINGXIANG,LIQIUZAOXINGJINGQIAO、TUANXINYING、SECAIMINGLANG、WENZIXIANMING,ZHUANGSHIHEMEIHUACHANPIN,YICUJINCHANPINDEXIAOSHOU。

  SUIZHEWOGUOJINGJIDECHIXUFAZHAN,RENMENDESHENGHUOSHUIPINGZAIBIAN,RENMENDESHENMEIGUANNIANZAIBIAN,RENMENDUISHENGHUODEYAOQIUYEZAIBIAN,XIAOFEIZHEDUISHANGPINBAOZHUANGDEXIXINYANJIU,YIJIDUIPINPAIDEQUANXINRENSHI,DOUGUANXIZHEBAOZHUANGSHEJIDEYUSHIJUJIN,YOUQISHIXIANZAIGUODEQIYEPINPAIKAISHIYUELAIYUEDUODEZOUXIANGSHIJIESHICHANG。SHUMADIANZICHANPINBAOZHUANGSHEJIYINGDANGJISHIBAWOSHIDAIMAIBO,RUGUOYONGYUANYANYONGYICHENGBUBIANDECHENJIUBAOZHUANG,BIRANBULIYUCHANPINDEYINGXIAO。GUOQU,WOGUODESHUMADIANZIQIYEDUICHANPINBAOZHUANGDEZHONGYAOXINGRENSHIBUGOU,MEIYOUCHONGFENKAOLVDAOSHUMADIANZICHANPINBAOZHUANGSHEJIDESHIDAIGAN,ZHISHIBENLAIZHILIANGSHANGCHENGDECHANPINZAIGUOJISHICHANGZHONGQUEJUYULIESHI。SHISHISHANG,SHUMADIANZICHANPINBAOZHUANGYINGJUYOUHENQIANGDESHIDAIGAN,BAOZHUANGSHEJIZHIYOUYUSHIJUJIN,CAIKENENGSHIYINGSHUNXIWANBIANDESHICHANG。

  ZHEIYEJIUYAOQIUZHE,GUONEISHUMADIANZIQIYEYINGYOUZIJIDEQIYEXINGXIANGHECHANPINBAOZHUANGSHEJIBUMENHUOWEITUOYOUZONGHESHEJIKAIFANENGLIDEZHUANYEGONGSIWEIQISHUMADIANZICHANPINSHEJIXITONGDECHANPINBAOZHUANG。ZAISHICHANGJINGJIZHONG,SUIZHERENMINSHENGHUOSHUIPINGDETIGAO,SHEHUIGEJIEDERENYUANXUQIUYILAKAICENGCI,MIANDUISHICHANGDEXUYAO,BAOZHUANGZHUANGHUANG、BAOZHUANGJIEGOUSHEJIRENYUANYAOQUSHENRUYANJIUCHANPINDETEXING,KAIFACHANPINBAOZHUANGZHUANGHUANGHEZAOXINGYISHUDECHUANGXIN,CHONGFENLIYONGXIANYOUZIYUAN,LIYONGXINCAILIAO、XINGONGYIDEZHUANGSHIXIAOGUOBUDUANCHUANGZAOCHUJUYOUSHENGJIYUHEXIEMEIDESHUMADIANZICHANPINBAOZHUANGZHUANGHUANGSHEJIHEJIEGOUSHEJI。

  (SAN)WOGUOSHUMADIANZICHANPINBAOZHUANGDEHUANBAOFAZHANQUSHI

  WOGUOSHUMADIANZICHANPINBAOZHUANGKEYISHUOYESHITAIGUODUSHEHUALE,WEILEZHUIQIUWAIGUANDEJINGMEI,DALIANGSHIYONGMEIYOUBIYAODEZHUANGSHI,BIRUJINBOYINSHUA、DUOSEYINSHUADENG。NIKANSHOUZHICUXIDEUPAN、MP3、LUYINBI、SHEXIANGTOUDENGXIAOXINGSHUMADIANZICHANPIN,YUANBENTIJIDOUHENMINI,TAOSHANGPANGDABAOZHUANGHOU,BIANDEQIYUFEIFAN。MUQIANZAISHUMADIANZICHANPINXINGYE,DADUOCHANGJIADOUBUSHIBAZHUYAOJINGLIHUAZAIYANFAHETIGAOZHILIANGSHANG,ERSHIYIWEIZHUIQIUSHANGDANGCIDEBAOZHUANG,SHUMACHANPINGUODUBAOZHUANGDEXIANXIANGBIBIJIESHI。CHANPINWAITOUPANGDADEBAOZHUANGHE,JIASHANGYINSHUAJINGMEIDESHUOMINGSHU、SHOUTIDAI,ZHEIXIECHENGBENSHAOZESHIJIYUAN,DUOZEJISHIYUAN,XIAOFEIZHEZIRANCHENGLEZHEIXIE“SHECHI”BAOZHUANGDEMAIDANREN,CHULEZHEIXIEWAIQIAO,DADUOSHURUANJIANCHANPINDEBAOZHUANGHENEIHAIFUYOUYINGZHIBAN、PAOMOSULIAO、HAIMIANDENGNEICHENWU。BINGQIEBAOZHUANGHEYUEDA,HELIDENEICHENWUJIUYUEDUO,ZHEIXIENEICHENWUDOUSHIYOUFUHECAILIAOZHICHENG,SHI“BAISEWURAN”,HENNANJIANGJIE。ZHEIZHONGZUOFABUJINRANGXIAOFEIZHEGANDAOQIANHUADEYUANWANG,YEDAOZHILEZIYUANLANGFEI,JIAZHONGLEHUANJINGWURAN。

  当今社会节约自然资源、保护生态环境是可持续发展战略的基本内容。我国的数码电子产品包装设计首先应向着节省材料方向发展,在保证实现包装基本功能的基础上,改革数码电子过分包装,发展适度包装,尽量缩减包装材料用量,降低包装成本,节省包装材料资源,减少包装材料废弃物的产生量。这种设计的特点之一是追求简洁朴实的制作材料及包装画面。其次向方便回收方向发展包装设计,本着保护环境的目的,必须在数码电子产品包装设计时确立适当的形式及构造,鼓励和方便消费者进行废弃包装的回收,从而在一定限度上,从包装设计角度来减少废弃物对环境所造成的污染。再次向可重复使用和再生的包装材料方向发展数码电子产品的包装设计,包装材料的重复使用和再生利用是当今发展环保包装材料最切实可行的一步,是保护环境、促进包装材料再循环使用的一种最积极的废弃物回收处理方法。再生利用是解决固形废弃物的好方法,并且已成为解决材料来源、缓解环境污染的有效途径。

结束语

随着我国国民经济的高速发展,人民生活水平的大幅度提高和数码电子产品的普及,与此同时也形成了对数码电子产品包装用量的急剧增加。在现代市场经济的发展中,数码电子产品的包装同样也承担着保护产品、便利储运和宣传美化商品的作用,数码电子产品包装设计作为一种特殊的设计活动,它的重要性日益为数码电子生产厂家、商家和消费者所重视。

  SHUMADIANZICHANPINDEBAOZHUANGSHIQICHANPINSHENGCHANHEYINGXIAOZUIZHONGYAODEHUANJIEZHIYI,DABUFENSHUMADIANZICHANPINDOUXUYAOLIANGHAODEBAOZHUANG,BAOZHUANGDEYOULIEZHIJIEGUANXIDAOSHUMADIANZICHANPINZAISHICHANGLIUTONGZHONGDEJIAZHI。ZUICHUDESHUMADIANZICHANPINBAOZHUANGZHUYAOSHIWEILEFANGBIANGUKEXIEDAI,SUIZHESHICHANGJINGJIDEFAZHAN,RENMENKAISHIRENSHIDAO,SHUMADIANZICHANPINBAOZHUANGZUOWEIYIZHONGSHIJUECHUANDAGONGJU,JUEBUSHIYIZHONGKEYOUKEWUDEDONGXI,ERSHICHANPINDELIANMIAN。YIGEHEGEDESHUMADIANZICHANPINBAOZHUANGSHEJISHOUXIANDOUYAOYISHUMADIANZICHANPINWEIKAOLVDUIXIANG,LAIFENXICHANPINDECAIZHI、XINGZHUANG、BAOHUJIYUNSHUFANGSHI,QIBAOZHUANGBIXUNENGGOUJISHUMADIANZICHANPINTIGONGBAOHU、BIANLIHEXIAOSHOUDEGONGNENG。RUGUOZAISHEJISHIBUGUSHIJI,YIWEIQIUYI、QIUBIAN,ZHEIYANGZHIZAOCHUDEBAOZHUANGJIBUNENGHENHAODEBAOHUSHUMACHANPIN,YOUZENGJIABAOZHUANGHEYUNSHUCHENGBEN。

  WOMENBIXUYEQINGXINGDERENSHIDAO,WOGUOSHUMADIANZICHANPINBAOZHUANGSHEJIXINGYEYUSHIJIEJINGJIFADAGUOJIAXIANGBI,HAICUNZAIJIAODADECHAJU。YINCI,WOMENBIXUQINGXINGRENSHIWOGUOMUQIANDESHUMADIANZICHANPINBAOZHUANGSHEJIDEXIANZHUANG,LEJIEZAIJINGZHENGJILIEDESHIJIEJINGJIZHONGRUHEFAZHANWOGUODESHUMADIANZICHANPINBAOZHUANGSHEJI。BINGQIEZAISHEJIZHIZUOSHUMADIANZICHANPINBAOZHUANGSHIHAIYAOQIANGHUAWUWURANYISHI,FAZHANLVSEHUANBAOBAOZHUANGSHIBAOZHUANGGONGYEDEYICHANGJISHUDAGEMING,SHISHIJIEBAOZHUANGXINGYESHIYINGHUANBAODACHAODEBIRANQUSHI,TEBIEZAIWOGUOYIJIARUWTOHOU,LVSEHUANBAOBAOZHUANGBIANCHENGWEIYIZHONGXINDEFEIGUANSHUIBILEI。 (HEZHENHAO)


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