Gongchuang Brand Planning Organization, foundation in Shenzhen, is a organization with a characteristic of " Creat the brand for Chinese enterprise". We are Specialing in Brand planning, Advertising, Marketing, Designing etc..We are concentrating on the brand studies, the brand creates the profession adviser that set up, the brand communication, expansion and brand management design plans organization.
 
 
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Θ 专家专栏 Specialist Viewpoint
Θ 专业文章 Speciality Article

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----我们擅长:
----以策略指导设计,----------------------------做有销售力的广告,-------------------------以低成本创造高效益!

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 服务领域:
> 市场调查与研究
> 品牌策划设计
> 新产品上市推广
> 样板市场运作
> 品牌整合传播
> 营销策划
> 企业形象设计
> 包装设计
> 展览展示设计
> 广告策划设计
> 营销管理
> 网站建设
> 影视制作

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---本站关键词:
> 深圳广告公司
> 招商策划公司
> 深圳广告策划公司
> 深圳招商策划公司
> 广告公司
> 深圳广告公司
> 广告设计公司
> 广告策划公司
> 品牌策划公司
> 营销策划公司
> VI设计公司
> 包装设计公司
> 标志设计公司
> 标识设计公司
> 品牌设计公司
> 广告设计
> 品牌策划
> 营销策划
> 招商策划
> VI设计
> 广告策划
> 策划公司
> 设计公司
> LOGO设计公司
> 平面设计公司
> 广告制作公司
> 深圳广告策划公司
> 深圳品牌策划公司
> 深圳营销策划公司
> 深圳策划公司
> 深圳广告公司
> 广告设计公司
> 广告策划公司
> 品牌策划公司
> 品牌营销公司
> 营销策划公司
> 深圳广告设计公司
> VI设计公司
> 包装设计公司
> 标志设计公司
> 标识设计公司
> 品牌设计公司
> 深圳广告公司
> 深圳设计公司
> 深圳策划公司
> 广告设计
> 品牌策划
> 营销策划
> VI设计
> 广告策划
> 策划公司
> 设计公司
> LOGO设计公司
> 深圳广告公司
> 平面设计公司
> 广告制作公司

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共创品牌,共赢天下!

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ZHAOSHANGDINGHUOHUI:CHANGJIAWEIHERUCIGANGA?

  时下,有很多的化妆品企业非常热衷于开招商定货会,你方唱罢我登场,在全国上下、大江南北不时的轮番上演。销售方案做殚精竭虑,会议开的轰轰烈烈。名目繁多,并且借助了很多的主题,如学习研讨会、明星代言会、答谢酒会、新品牌上市新闻发布会、旅游培训会等等,也有的会是各种名堂组合在一起的。花样虽然多,但目的往往只有一个,就是招商定货,说的再白一点,就是回款。
会议召开的多了,但效果如何呢?做过的,和正做的都深有体会:那就是越来越难如人意,随着市场的发展,招商定货会反而面临越来越多的尴尬。

  GANGAYI、KEHUYAOYUENAN。ZUZHIGUOHUIYIDEDOUZHIDAO,YAOQUEBAOHUIYICHENGGONG,XIANCHANGDEKEHUSHULIANGYIDINGYAOYOUBAOZHANG,FOUZEKEHUDEZHILIANGZAIGAO,YEHENNANZHACHUDUOSHAOYOUSHUILAI。CIWAICHUXIANLENGCHANG,HUIYIHENKENENGBIANCHENGYICHANGDUJIAOXI,HUOZHELIUCHAN。YINWEI,TAMENFAXIAN,SHIGUOJINGQIAN,XIANZAIDEJINGXIAOSHANGZAOYIBUBICONGQIANSHOUZHEFUQIXIAODIANHUOXIAOPIFABUDEXIAOLAOBANLE,ZHISHAOZAIYISHISHANGTAMENBIYIQIANYOULEHENDADEBIANHUA。JINGGUOWUSHUDECHANGJIADEYINGXIANGJIAOYUPEIXUN,HUOBEIXUNTAO、BEIHUYOU、SHENZHIBEIMENGPIANDELILIAN,TAMENZHONGDEDADUOSHUZAOYISHIJIANDUOSHIGUANGDE“LAOJIANGHU”LE。RUGUOZUZHIHUIYIDECHANGJIAMEIYOUSHENMEYINGXIANGLI,MEIYOUXINXIANDEMAIDIAN,MEIYOURANGTAMENGANDAOXINDONGDEZHENGCE,WANGWANGSHINIBAOSHISU,BAOXIAOLUFEI,TAMENHAIKENENGXIANDANWUSHIJIAN,BUXIANGCANJIA。

  GANGAER、CANHUIDINGHUONAN。ZHEIXIECANHUIDEJINGXIAOSHANG,YIDAOHUICHANG,LIJIBEICHANGJIAFENGRUOSHANGBIN,GUANHUAIBEIZHI。TINGWANCHANGJIADEZHENGCE,KANWANJINGGEREWU,CHIWANSHANZHENHAIWEI,HEZUMEIJIUJIANIANG,CANGUANWANDANGDIDEMINGSHENGGUJIZHIHOU,DAOLEZUIWEIGUANJIANDEDINGHUOZHISHI,QUESHIGAICHUSHOUSHIBUCHUSHOU,CONGCONGMANGMANGXIANGKAILIU。YICHANGHUIYIZUOXIALAI,DINGHUOLIANGSHAODEKELIAN,YOUSHIHOUCHANGJIAKENENGLIANFEIYONGDOUBAOBUZHU。

  RUCIYILAI,ZHAOSHANGHUIYIDEJIEGUOWANGWANGDABUDAODAOYUXIANGDEXIAOGUO,RELIANDUISHANGLIANGPIGU,BUMIANLINGRENHAOSHENGDEYUMEN。

  WEISHENMEJINGXIAOSHANGBUMAIZHANG?CHANGJIAWEIHERUCIGANGANI?

  ZAIBIZHEKANLAI,ZUIZHUYAODESHIYINWEITAMENFANGANZUODEMEIYOUTESE,GENGMEIYOUXIYINLI,MEIYOUZHUAZHUJINGXIAOSHANGGUANXINDESHIZHIWENTI,ZUIHOUYANBIANCHENGTAMENZIJIDEDUJIAOXI,HUOZHEZAIZIYUZILEDESHOUYIN,GENBENMEIYOUYINFAJINGXIAOSHANGDEGAOCHAO,QIYOUBUBAIZHILI?

  XIANZAIDESHICHANGXIAOSHOUFANGANHUOZHESHUOSHICHANGJIADEXIAOSHOUDAILIZHENGCE,JIHUDOUSHIQIANPIANYILV,CHULEMAIZENGHAISHIMAIZENG,NIDINGHUOYIWAN,WOSONGNIWUQIANCHANPIN,NIDINGSHIWAN,SONGNIQICHE,ZAILIDUDADEZHENGCECIJIZHIXIADEQUEHUICHANSHENGYIDINGDEXIAOSHOUYEJI,DANSHIJIANYIZHANG,JINGXIAOSHANGDUICISIHUYIJINGMAMU,HAIYOUJINGGUODUONIANDESHICHANGDECHUILIAN,TAMENDOUZAOYIYOULEZIJIDEXIAOSUANPAN,RUGUOCHIJINDEHUOBUNENGHUANHUIBAIHUAHUADEYINZI,DEDAODEJIANGPINWANGWANGBIZIJIMAIDANHAIYAOGUI。RUCIYILAI,ZHEILEIDEXIAOSHOUZHENGCEHENNANQIDAOTISHENGXIAOSHOUDEZUOYONG,WANGWANGSHIHUOMEIDINGCHUDUOSHAO,FANERBALIRUNLAXIALAILE。

  ZENYANGCAINENGBIMIANGANGA?

  BIZHERENWEI,YAOXIANGBIMIANZHAOSHANGDINGHUOHUIDEGANGAJUMIAN,GUANJIANYAOZUOYIGEHAODEXIAOSHOUFANGAN,DUIYUBUTONGDEPINPAI,YIDINGYAOQUBIEDUIDAI,JIDUIYUXINPINSHANGSHIHAISHILAOPINPAITISHENGXIAOLIANG,ZHIDINGDEZHENGCEYUFANGANSHIBUYIYANGDE。

  XIAOSHOUZHENGCEANZHAOZUOYONGDUIXIANGDEBUTONG,KEYIFENWEILIANGLEI:YILEISHIZUOYONGYUXIAOFEIZHE,RUGOUMAIJIGECHANPINJIUKEYIDEDAOZENGPINHUOXIAOLIPINDENG,SHIWEILECUJINXIAOFEIZHEGOUMAICHANPINDE。

  LINGYILEIJIUSHIZHENDUIJINGXIAOSHANGDE,NEIRONGLEISI,DANJIANGLIBUTONG,QIMUDENI,JIUSHICUJINJINGXIAOSHANGDUOYAHUO,ZENGJIAQIYEPINPAIDEXIAOSHOU。

  DUIYUJINGXIAOSHANGLAISHUO,XINPINPAISHANGSHI,TAMENDUIPINPAIYEXUBINGBUSHIFENDELEJIE,DIZHEKOUDECHANPINYEXUZAIBAOZHUANGHECHANPINZHILIANGSHANGYEBUCUO,YEXUHUIRANGMOUXIETANLIDEJINGXIAOSHANGJINGXIAOJINHUO,DANSUIZHEJINGZHENGDEJIAJU,YIMEIDEPINDIZHEKOUDEZUOFAYEYIJINGSIHUKANDAOLEJINTOU,YINWEIBIJINGYOUCHENGBENDEDIXIAN。LINGWAIDEBULIZHICHUZAIYU,ZHEKOUYUEDI,HUIRANGBUFENDEJINGXIAOSHANGDUICHANPINYUEFAMEIYOUXINXIN,BIANYIMEIHAOHUOMA,BIEWEILELIRUNBAGUKEJISHANGHAILE,SUNSHILEZIJIDEXINYU。TONGSHIJIBIANSHIJINGXIAOSHANGDALIANGCHIHUO,RUGUOMEIYOUXIAOSHOUCHUQU,HUOZHESHUOMEIYOUHENHAODEXIAOSHOUFANGSHI,ZAOCHENGXIAOSHOUBUCHANG,ZEYINGXIAOFrom EMKT.com.cnZHENGCEJIUBUSHICHENGGONGDE,ZHISHIZHUANYILEKUCUN,CHANPINMEIYOUDAODAXIAOFEIZHEDESHOULI,ZHEIDUIYUSHICHANGLAISHUOWUYISHIYIGEYINHUAN。NEIMEXINPINPAIDESHANGSHIZHENGCEZENYANGLAIZHIDINGNI?BIZHERENWEIYINGGAIWEIRAOCHANPINRUHEZAIZHONGDUANDEXIAOSHOUCUJINYIJIJIZHONGDUANDEJINGYINGZHEDAILAILIRUNHESHOUYILAIZUO。

  YINWEIZHONGDUANDEKEHUZUIWEIGUANXINDESHI:

  JINGXIAOZHEIGEXINPINNENGBUNENGZHUANDAOQIAN?

  ZIJIDESHIYENENGBUNENGDEDAOFAZHAN?

  ERYIBANDEZHENGCEDOUSHIMAIZENGDEZHENGCE,JINGXIAOSHANGZUIWEIGUANXINDEWENTIMEIYOUJIEJUE,ZENMEHUITONGKUAIDEJIAMENGNI?YIGEHAODEXIAOSHOUZHENGCE,BUGUANGYOUDUIYUJINGXIAOSHANGFANGMIANTIXIANCHUYOUHUI,HAIYAOJIEJUEJINGXIAOSHANGDEZAIZHONGDUANRUHEXIAOSHOUDEWENTI,BINGZUIHAONENGGOUDAIDONGJINGXIAOSHANGSHIYEDETISHENG。YEJIUSHISHUOHAODEZHENGCEBIXUSHISHUANGCENGDE,DUIJINGXIAOSHANGYOUXIYINLI,FUDAIDECUXIAOFANGANDUIXIAOFEIZHEYEYOUXIYINLI,NENGBAXIAOFEIZHEDAIDONGGUOLAIXIAOFEICHANPIN。ERBAJIJINGXIAOSHANGDENEIKUAIJIANGLIYUMIANDUIXIAOFEIZHEDECUXIAOLIANXIQILAI,NENGDAIDONGCHANPINDEXIAOSHOUHEZHONGDUANDERENQI,WUYIHUISHIJINGXIAOSHANGNENGJINKUAIDEJIESHOUPINPAI,JISHITAMENZISHENDELIRUNZAIBUSHITAIGAODEQINGKUANGZHIXIAYENENGKUAISUDEJIESHOU。WOMENZAI06NIANZUODEYIZHONGKONGPINGHUANGOUCUXIAOJIUJIEJUELEZHEIXIEWENTI,CENGZAIDUANDUANDEYIGEYUELI,KAILEYIBAIDUOJIAWANGDIAN,XIAOSHOUEDAWUSHIDUOWAN。JIUSHIZAIXINPINTUOSHISHIZAIZHENGCELITANDAOLEJINGXIAOSHANGZAIJINHUOZHIHOU,WOMENRUHEDENENGBANGTAMENXIAOSHOUCHANPINHEZENGJIAXINGUKE,TIGAOTAMENDEJINGZHENGLI,SHITAMENDEJINGYINGDEDAOZHENGTIDETISHENG,SUOYICAIQUDELEBUSUDEYEJI。ZHEIGEXIAOSHOUFANGANWOYIBATAZHENGLICHULAI,JIAOZUO《FENGKUANGDEPINGZI》,WANGSHANGDOUNENGKANDAO,ZHEILIBUZAIZHUISHU。

  DUIYUYIJINGHEZUODEJINGXIAOSHANGERTISHENGCHANPINDEXIAOLIANG,YESHICAIYONGZHEIYANGDESHUANGCENGCUXIAOZHENGCE,MUDEYOULIANGGE:XIANGJINGXIAOSHANGYAHUO,XIEZHUJINGXIAOSHANGFENXIAOHEXIAOHUAKUCUN。ZHEIZHONGQINGKUANGYAHUOWANGWANGSHIHUIRONGYICHENGGONGDE,YINWEIJINGXIAOSHANGYIJINGHEZUO,BINGDUICHANPINHESHENGCHANQIYEYOULEYIDINGDELEJIE,BINGNENGGOUDUIZIJIYIHOUDEXIAOLIANGYOUDAZHIDEPANDUAN,ZHEISHIHOUCHANGJIADUITAMENDECUXIAOLIDUZUGOUDA,BIANNENGSHITAMENDALIANGDECHIHUO。ZHEISHIDADUOSHUDERIHUACHANGSHANGJINGCHANGCAIYONGDEZUIWEIPUBIANDECUXIAOFANGSHI,BINGQIEZAICAOZUODEGUOCHENGZHIZHONGTOURUZUISHAO,NANDUZUIDI,JIANXIAOZUIKUAI,BEIYOUXIEDECHANGSHANGSHIWEIYINGXIAODEFABAO,QIELVSHIBUSHUANG。DUIYUHENDUODEZHONGXIAOXINGRIHUACHANGSHANGYOUYUMEIYOUTAIDUODEZIJINHEJINGLIQUXIZUOSHICHANG,WEILESHENGCUN,YEZHINENGCAIQUFANGDIZHEKOU,FANGKUANZHENGCE,FANGDAJINHUOZHICHIDENGSHOUDUANXIANGXIAYOUDEJINGXIAOSHANGYAHUO,PINMINGDEYAHUO,ZHIYAOYAHUOCHENGGONG,XIAOSHOUDEYALIJIUZHUANYIDAOXIAYOUDEJINGXIAOSHANGSHENSHANGLE,YAHUOCHENGGONGCAIYOULEHUIKUAN,QIYECAINENGSHENGCUN。YAHUOKEYIDADAODUOGEYINGXIAOMUDE:

  YISHIZHIYOUDALIANGDEYAHUO,XIAYOUDEJINGXIAOSHANGCAIZUIYOUKENENGBACHANPINZUOWEIZHUTUI,ZAIZHONGDUAN,MEIYOUZHIMINGDUDESUOWEIDEZHONGDUANPINPAIDOUBIXUKAOZHONGDUANDEXIAOSHOURENYUANTUIJIANCAINENGXIAOSHOU,YAHUOYUEDUO,JINGXIAOSHANGDEYALIJIUYUEDA,WEILEXIAOHUAKUCUN,JINGXIAOSHANGJIUBUDEBUBAYAHUODECHANPINZUOWEIZHUTUIDEPINPAI,FOUZECHANPINJIUHUILANZAIZIJISHOULI,YAHUOSUOHUANLAIDEJIANGLIYOUKENENGBIANCHENGZIJIMAIDAN.SUOYININGKENYAZHICHANGXIAOPINPAIDEXIAOSHOU,YEYAOBAOZHANGKUCUNCHANPINDEXIAOLIANG,YAHUODEWEILIKEJIANYIBAN;

  ERSHIJINGXIAOSHANGHUIYUCHANGJIAZUIWEIPEIHE,WEILEWANCHENGXIAOSHOU,DUICHANGJIADEHUABAIYIBAISHUN,ERJINHUOSHAOZEWANQUANBUTONG,MEIYOUYALI,MAIBULEDUIJINGXIAOSHANGLAISHUOGENBENWUGUANQITONGYANG,MAIDEHAOJIUJINHUO,MAIBUHAOJIUTUILE,JIBIANTUIBULESUNSHIYEBUDA,BAOZHEZHEIYANGDETAIDULAIMAICHANPINSHIHENNANBACHANPINMAIHAODE;

  SAN.TONGGUOYAHUO,JIDADEZHANYONGLEJINGXIAOSHANGDEKUFANGDEZIJIN,SHIQIMEIYOUNENGLIZAILAIGUJIJINGPINDEJINHUOHEXIAOSHOU.CONGERYOUXIAODEDAJILEJINGPINZAIZHONGDUANDEXIAOSHOU;JINGXIAOSHANGYOUERSHIWANLIUDONGZIJIN,RUOBEICHANGJIAQUANBUYACHENGKUCUN,NEIMEJIBIANSHIYOUZAIHAODEPINPAIHEZHENGCE,JINGXIAOSHANGYISHIYEHUINANYIGUJI;

  SI.KEYIJIEYONGJINGXIAOSHANGDEZIYUANJINXINGFENXIAO,JIBAJINGXIAOSHANGDECHANPINFENXIAOHUOSHEXIAODAOZHONGDUANHUOGENGXIAYOUDEJINGXIAOSHANGSHOULI,ZHEIYANGZENGJIALEXIAOSHOUCHANPINDEWANGDIAN,GENGWEIJINGXIAOSHANGXIAOHUALEKUCUN,CONGERWEIGENGDALIANGDEJINHUODAHAOJICHU,ERBACHANPINSHEXIAOXIAQU,JINGXIAOSHANGJISHIBUXIANGHEZUODOUNAN,BUHEZUO,KENENGHUOKUANDEHUISHOUDOUCHENGLEWENTI,YOUHENDUODEJINGXIAOSHANGJIUSHIGUOFENDETANLI,CHIHUOTAIDUO,XIANZAICHANGJIADEZHENGCELIBABUCHUTUILAI。

  YAHUOZAIZHEILIJIUXIANDEHOUHEILEYIXIE。

  LINGWAIWUJIBIFAN,RUGUODADACHAOCHULEJINGXIAOSHANGDEXIAOHUANENGLI,ERZUOWEISHANGYOUCHANGJIAYOUZUOLESHUAISHOUZHANGJU,BUGUANBUWENDEQINGKUANGZHIXIA,JINGXIAOSHANGBIANHUIJINXINGCUANHUO,RUOBUSHIZHIMINGPINPAI,ZELIANHUOYECUANBUCHENG,JIUZHIHAODIJIAQINGXIAO,ZHEISHIDUICHANGJIAPINPAIDEZHANGYUANFAZHANZESHIJIWEIBULIDE,SUOYIYAHUOYAOYOUXIANDU,BINGQIEYAOCHUXIANGYINGDECUXIAOFANGANLAIXIEZHUJINGXIAOSHANGJINXINGXIAOHUA。ZHEIYANGYILAISIHUSHINANWEILECHANGJIA,WEIZHONGDUANZUOXIAOSHOUMEIYOUHENDADETOURUSHIBUXINGDE,ZUIHAODEBANFASHICHUFANGAN,ZHIDAOJINGXIAOSHANGLAIZUO,RUGUOPAODAOZHONGDUANDECENGMIANLAITIJINGXIAOSHANGZUO,JISHILEISIYEZUOBUGUOLAI,YERONGYIRANGJINGXIAOSHANGCHANSHENGYILAIXING,DUISHICHANGDEJIANKANGFAZHANBULI。

  SUNZIYUN:“BINGWUCHANGSHI,SHUIWUCHANGXING”,ZHAOSHANGDINGHUOHUIDEZHENGCEYESHIYIYANG,ZHIYOUZHAOZHUNJINGXIAOSHANGSUOGUANXINDEDIAN,ZHENDUIXINGDELAIZUOZHENGCE,ZEBUYIDINGJUXIANYUMOUYIZHONGXINGSHI,ZAICIWOYUANYICIWENZUOWEIPAOZHUANYINYU,XIWANGCHANGJIAZAORIZHAODAOWENTIDESUOZAI,SHIZHAOSHANGHUIZOUCHUGANGADEJUMIAN。 (DUANJIGANG)

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