Gongchuang Brand Planning Organization, foundation in Shenzhen, is a organization with a characteristic of " Creat the brand for Chinese enterprise". We are Specialing in Brand planning, Advertising, Marketing, Designing etc..We are concentrating on the brand studies, the brand creates the profession adviser that set up, the brand communication, expansion and brand management design plans organization.
 
 
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Θ 专家专栏 Specialist Viewpoint
Θ 专业文章 Speciality Article

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----我们擅长:
----以策略指导设计,----------------------------做有销售力的广告,-------------------------以低成本创造高效益!

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---服务领域:
1、市场调查与研究:
A、市场研究 B、渠道研 C、品牌研究 D、竞争研究 E、消费者研究 F、企业内部调查研究

2、品牌策划设计:
A、品牌战略定位 B、品牌命名 C、USP卖点提炼 D、广告语创作 E、品牌形象设计

3、新产品上市推广:
A、产品线规划 B、概念命名 C、包装设计 D、价格体系 E、渠道运作 F、促销物料 G、招商会 H、整合推广 I、媒介计划 J、费用预算

4、样板市场运作:
A、区域招商 B、铺货 C、推广促销一体化方案

5、品牌整合传播
A、广告 B、公关 C、促销 D、人员推广 E、软文炒作 F、直销

6、营销策划:
A、产品策略 B、价格策略 C、渠道策略 D、传播推广策略

7、企业形象设计:
A、CIS系统(MI理念、BI行为、VI视觉、AI声音) B、标志设计

8、商业设计
A、包装设计 B、广告设计 C、推广物料设计 D、展览设计 E、专卖店/专柜设计 F、POP设计 G、画册设计 H、单页/折页设计

9、广告策划:
A、广告主题定位 B、广告脚本创意 C、电视广告片拍摄制作 D、广告投放策略

10、营销管理:
A、组织架构 B、营销培训 C、客户管理 D、绩效考核 E、薪酬体系 F、危机管理

11、网站建设
A、网站策划 B、网站制作 C、动画制作 D、应用开发 E、网站维护

12、影视制作
A、电视广告片 B、企业专题片 C、产品宣传片 D、各类大型活动拍摄 E、影音后期剪辑 F、多媒体制作 G、三维动画 H、MTV摄制 I、VCD/DVD刻录

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---本站关键词:
> 深圳广告公司
> 广告策划公司
> 饮料品牌策划公司
> 饮料营销策划公司
> 饮料广告策划公司
> 饮料推广策划公司
> 深圳品牌策划公司
> 深圳广告策划公司
> 深圳营销策划公司
> 饮料品牌策划
> 饮料营销策划
> 饮料广告策划
> 深圳广告公司
> 深圳广告设计公司
> 广告公司
> 广告设计公司
> 广告策划公司
> 品牌策划公司
> VI设计公司
> 包装设计公司
> 营销策划公司
> 标志设计公司
> 标识设计公司
> 品牌设计公司
> 策划公司
> 设计公司
> 深圳广告公司
> LOGO设计公司
> 平面设计公司
> 画册设计公司
> 平面设计公司
> CIS策划公司
> CI设计公司
> 广告策划公司
> 广告
> 广告设计
> VI设计
> 品牌策划
> 营销策划
> 广告策划
> 品牌设计
> 标志设计
> 包装设计
> 标识设计
> LOGO设计
> CI设计
> 画册设计
> 平面设计
> CIS策划
> 广告策划公司
> 深圳广告公司
> 广东广告公司
> 深圳包装设计公司
> 广告制作公司

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共创品牌,共赢天下!

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ERXIANXINPINRUHEZUOXINSHICHANG?

  二线新品C品牌以前是区域性强势品牌,主要产品为纯净水、果汁,茶饮料,在公司总部所在地是垄断性品牌,就连娃哈哈、农夫山泉也等一线品牌也比不上,经过几年的积累资金与经验,打算开始面向全国做全国市场,小张为C品牌一个城市的办事处经理,四月份加入这个公司,来到一个人口在五百多万的地区,完全空白的市场招兵买马,招商、招人、运作市场,因为已临近四月份,已经过了饮料招商的最好时间,甚至可以说已经比较晚了,但是既然来了,那就沉着面对面前的困境了。  
第一:寻找合适的经销商

  ZHIYAOSHIYOUYIDINGXIAOSHOUJINGYANDEPENGYOUDOUZHIDAO,YAOZHAOPEIHECHENGDUHAO,WANGLUOHAO,SHILIDADEJINGXIAOSHANG,DANSHIXIANSHIBIJINGSHIXIANSHI,NEIJIUSHIZHAOKEHUJIUXIANGZHAODUIXIANGYIYANG,NIKANRENJIAGONGZUOHAOJINGJITIAOJIANBUCUO(JINGJISHILIDA,WANGLUOHAO),YOUTOUNAO,BUSHIXIONGDAWUNAO(JINGXIAOSHANGYOUSILU),PIQIHAO(PEIHECHENGDUGAO),DANSHINIXIANGZHONGRENJIALE,RENJIAQUEWEIBIDUINIYOUYI,YINWEINIBUSHUYUYOUQIANREN(GONGSISHILIYIBAN,SHENZHIKENENGSUANSHIXIAOGONGSI),GANGBIYE,ZHAOBUDAOHENHAODEGONGZUO,SHENZHIKENENGSHIYE(XINCHANPIN,KENENGHUIZUOQILAI,DANSHIYEHENYOUKENENGQIBUQILAIERSIDIAO),XIANGMAOYIBAN(CHANPINLIBAOKUOJIAGE,CUXIAO,SHICHANGTOURUDENGYAOSUYEBUSHITEBIEYOUHOU)。

  SUOYIZHEISHIHOUZHAOKEHUYEJIUSHIXIANGXIANSHIZHONGDEHUNYINYIYANG,ZHAOMENDANGHUDUIDEHUOZHEKEYISHUOZUISHIHEDE,DANGRANBUPAICHUOUERYOUGONGZHUKANZHONGQIONGXIAOZIDEGUSHIFASHENG,DANSHIHUNHOUSHENGHUOBUYIDINGXINGFU,DUOSHIDIANDAQIKE,CHANGJIAWUFAZHANGKONGJINGXIAOSHANG,HUOZHEQIONGXIAOZIFAZHANHAOLE,CHENGLECHENGGONGRENSHI,NEIJIUYOUKENENGXIANYIQIANDEGONGZHURENLAOZHUHUANG,WUFASHIYINGSHEHUIDEFAZHANYUSHICHANGDEFAZHANLE,YOULINGMIXINHUANLE。

  SUOYIDANGSHIZHAOJINGXIAOSHANGDEMUBIAOYUANZEWEI:SHILIZHONGDENG,YOUYIDINGWANGLUO,JINGXIAOSHANGYOUYIDINGTOUNAOSILU,YIXIANPINPAIDEERPISHANGYEKE。JINGGUOYIGEYUEDEZHONGDUANBAIFANGSAOJIEFANGSHIXUNZHAOMUBIAOJINGXIAOSHANG,BAIFANG,TANPAN,SHAIXUAN,ZUIHOUQUEDINGA,B,DUIWOGONGSIGANXINGQUDELIANGJIADAIDINGKEHU,

  A:XIANGDANGHESHI,WULUNSHIZIJIN,CANGCHU,CHELIANG,RENYUANDENGYINGJIAN,HAISHIWANGLUO,JINGXIAOSHANGSILUDENGRUANJIANDOUSHIBIJIAOBUCUODE,DANSHIZHEIJIAQUEYOUYUJINGSHANGSHIJIANJIAOZHANG,LAOBANWEIRENYEBIJIAOJINSHEN,GUDUIJIEXINCHANPINJIAOSHENZHONG,XINCUNYILV,JIAZHINEIDUANSHIJIANZHEIGEJINGXIAOSHANGHAIYOUSHIQINGCHANGCHUMEN(ZHEIBUSHIJIADE,YINWEIWOPAZHEISHITADETUITUOZHICI,ZHUANMENLEJIEGUO),LAOSHIQUEDINGBUXIALAI。

  B:WANGLUOHENCHA,ZIJINSHILIYIBAN,DANJIBENNENGMANZUWOCHANPINGOUXIAOYUNZUO,YIQIANSHIKAOZUOSHANGQIJIA,JINJINIANZUOSHANGSHENGYIYUELAIYUENANZUO,ZISHENYEXIANGJIEGEPINPAI,GUDUIZUOWOCHANPINJIAOWEIPOQIE,TOUNAOYISHIJIAOCHA,DANSHIRENBIJIAOLAOSHI,NENGTINGCONGCHANGJIADEANPAI。

  CISHIYIJINRUSIYUEFENLE,ZUOYINLIAOYIJINGWANLE,ZAIJIASHANGLINGDAOYEANSHI,RUGUOZHEIGEYUEZAIWUFAKAIFAKEHU,NEIHOUGUOHENYANZHONG。

  DENGDAIHAISHICONGMANGSHANGZHEN?RUGUOZAIDENGDEHUANEIKENENGJIUYAOCHENGZHUANGZHIWEICHOUSHENXIANSILE,WEITARENZUOJIAYILE,NEIHAISHISHENGCUNDIYIBA,XIANBAKEHUKAIFAZAISHUOLE,YIHOUZUOKAILE,RUGUOZHEIGEJINGXIAOSHANGZHENDEBUHESHI,NEIZAIDIAOZHENGHAOLE,(QISHIZHEIYANGZUOFASHIJIGONGJINLI,RUGUOZHAODEJINGXIAOSHANGBUHESHI,BASHICHANGZUOLANLE,NEIBIZUOYIGEXINSHICHANGHAIYAOMAFAN,DANSHIDANGSHIBIJIAONIANQING,HAISHIJINGYANJIAOSHAO,SUOXINGWUDAWUZHUANGBASHICHANGZUOQILAILE,DANSHIXIWANGDAJIAYINYIWEIJIE),DANSHIHOULAICHANPINZUOKAIYIHOU,YOUJIAOHAODEJINGXIAOSHANGYUANYIJIEDENEISHIHOU,QUYUJINGLIQUEXINCISHOURUAN,GANJUEDANGSHISHICHANGSHIYOUYUBJINGXIAOSHANGZUOQILAIDE,ZUOHAOLEZAIBARENJIATILE,BUHESHI,QISHIZHEIZHONGXIANGFAZUOPENGYOUSHIBUCUO,DANSHICIBUDAIBING,WEILESHICHANG,NEIJIUKENENGFANCUOWULE,YINWEISUIZHESHICHANGDEZUOKAI,GAIJINGXIAOSHANGDEFUWUYISHIYIJIPEISONGGEFANGMIANQUESHISHIBUTAISHIHEXIANZAIDESHICHANGLE。

  QISHI:XIANZAIYINLIAOSHICHANGYIJINGSHISHUYUSHENDUFENXIAOBIJIAOSHENRUDEYIGEXINGYE,XIANZAIDEJINGXIAOSHANGZHINENGQIZHONGPEISONG、CANGCHUYIJINGZHANLEHENDAYIBUFENGONGNENG。RUGUOCHANGJIAZHUXIAONENGLIBIJIAOQIANG,NEIZAIJINGXIAOSHANGDEXUANZEFANGMIANJIUMEIYOUHENYANGEDEBIAOZHUN,RUGUOSHIERXIANCHANPIN,YOUQISHIXINPIN,XIANQIZUOSHICHANGBUTAIRONGYIZHAODAOWANGLUO、SHILIJIAODADEHESHIDEJINGXIAOSHANG,NEIBUFANGXIANZHAOYIXIESHILIBUDA,DANSHIPEIHEYISHIJIAOHAO,CHANGJIANENGWANQUANZHANGKONGDEJINGXIAOSHANG,SHENGCUNDIYI。

  DIER:ZHAOYEWUYUAN

  JINGXIAOSHANGDAKUANLE,JIUDENGFAHUOLE,ZAIZHEIQIJIAN,YAODAOZHAOYEWUYUANDESHIHOULE,DIXIN800+TICHENG,ZAIDANGSHIDANGDIYESUANZHONGSHANGSHUIPINGLE,DANSHIJIUSHIZHAOBUDAOHESHIDE,TASHIDEYEWUYUAN,LAIDEYOUBAISHIDE,KEKOUDE,HUIYUANDE,WAHAHADE,LEBAISHIDEDENGGEDAGONGSIDEYEWUYUANYEBUSHAOLE,DANSHIYANGAOSHOUDI,PUBIANBUNENGCHIKUNAILAO,TONGSHIZHUDONGXINGCHA,TAMENTANGZAIYIXIANPINPAISHANGSHIJIANTAIZHANGLE,GENBENMEIYOUZUOXINPINYOUQISHIERSANXIANPINPAIDEJINGYANYUCHIKUJINGSHEN。

  DAOZUIHOULIUXIAZHANGQIGANDEBINGQIENENGCHUYEJIDEDEWUGEYEWUYUANJINGRANSHI:YIGECONGGONGCHANGGONGRENCHULAIDE,YIGEJINGSHANGSHIBAIDE,ERGEGANGBIYEDEXUESHENG,YIGEYIQIANZUOBIEDEXINGYEHENDUANSHIJIANDEYEWUYUAN,ZHEIWUGERENYIGEGONGTONGDETEDIAN:GONGZUOTASHI,NENGCHIKUNAILAO,RENBIJIAOSHIZAI,NENGGENZHONGDUANXIAODIANJIANLIBIJIAOWENGUDEKEQINGGUANXI,GENZHONGDUANXIAODIANLAOBANGENPENGYOUYIYANGDEJIAOQING。SUOYIDAOLEYIHOUQUYUJINGLIZHAODEYEWUYUANQUANSHIZHEIYANGDE,TAICONGMING,GAOXUELIDE,DAGONGSICHULAIDEQUANBUYAO。

  QISHI:ZUOJICHUYEWUYUAN,BINGBUXUYAOSHENMEHAODEZHIYEJINGLI,YEBUXUYAOSHENMEGAOXUELIYUGAOSUZHI,YINWEIJICHUXIAOSHOUJINENGSHIHENRONGYIXUEHUIDE,NENGLIYUJINGYANSHIKEYIHOUTIANPEIYANGDE,SUOYIYEWUYUANYIQIANZUOMEIZUOGUOBINGBUZHONGYAO,ZHONGYAODESHITASHIBUSHITASHIKENGAN,YOUCHIKUNAILAODEJINGSHEN,TONGSHIXUEXINENGLIJIAOQIANG,NENGHENKUAISHANGSHOU,YOUQINHELI,NENGYUZHONGDUANLAOBANXUNSUDACHENGYIPIAN,JIANLIJIAOHAODEKEQINGGUANXI。

  DISAN:PUHUOXIAOHUA

  YEWUYUANYEZHAOLAILE,HUOYELAILE,ZHIDINGPUHUOZHENGCEJIULAISHIGANBEI,HENKUAIBAJINGXIAOSHANGDIYICIJINHUOPUXIAYIDUOBANLE,PUHUOLVYEDADAOYIDINGBILVLE,DANSHIYIGEZHONGYAODEWENTICHUXIANLE,NEIJIUSHICHANPINPUJINZHONGDUAN,QUEXIAOHUAHENCHA,YINWEIDANGSHIGONGSIBINGMEIYOUSHENMEGUANGGAO,YEMEIYOUSHENMEXIAOFEIZHELADONGHUODONG,SUOYIJIANGCHANPINPUJINZHONGDUANYIHOUQUEWUFAXIAOHUALE。

  启示:制定较优厚的铺货政策,再照着业务员重复拜访上,一次不行两次,两次不行三次,总会把终端搞定把新品进来,但是进了终端却由于产品没有什么知名度,消费者不认账,不买,终端消化困难怎么办?

  第四:终端消化解困

   DANGSHIGONGSIMEIYOUSHENMEGUANGGAOTOURU,SUIRANZAIGONGSIZONGBUSUOZAIDISHIYIXIANPINPAI,DANSHIXIANZAIZAIZHEIGEDIFANGQUEWURENHEZHIMINGDU,WOMENZIJIXIANGDANGRANDERENWEISHIERXIANPINPAI,MIANXIANGQUANGUOSHICHANG,YAOZUOCHENGYIXIANPINPAI,ZUOCHENGMINGPAI,DANSHIDANGSHIZAIZHONGDUANLAOBANHEXIAOFEIZHEXINMUZHONGYEJIUSHIZAPAIERYI。GONGSISHICHANGBUSHIBAISHE,GENBENBUQIRENHEZUOYONG,SUOYIYEBUNENGZHIWANG,GONGSIQUYUSHICHANGYEWURENHEGUANGGAO、MEITIZHICHI,YEWUXIAOFEIZHELADONG,SUOYIZHEIGECHANPINNENGBUNENGZUOQILAI,JIUZHINENGKAOZIJILE。

  1、 YILIYOUZHI

  ZAIYIGECHENGSHILIZONGHUIYOUYIXIEZHONGDUANLAOBANTEBIEWEILISHITU,YIPINGSHUIYIFENQIANDECHABIEDOUHUIRANGTAMENZHONGSHI,HUIRANGTAMENXIANGLAIMAISHUIDEGUKEZHONGDIANTUIJIANXINPIN,YINWEIERXIANXINPINJIAGEYAOBIYIXIANCHANPINBIANYIYIXIE,ZAIJIASHANGQIANQIBIJIAOYOUHOUDEPUHUOZHENGCE,SUOYIHUIXIYINTAMEN,QISHIYETANBUSHANGSHENMEZHONGDIANTUIJIAN,DANGSHIANPAIYEWUYUANMENDUIZHEIXIEBIJIAOZHONGXIAOLIDEZHONGDUANLAOBANJIAOTAMENDUOSHUOYIJUHUAJIUXING,NEIJIUSHIKERENLAILEYIHOUDUIKERENSHUO:ZHEIGEPAIZIDESHUIBUCUO,BIWAHAHA、NONGFUHAIHAOHE。TINGDAOZHEIJUHUAYIHOU,30%DEKERENBUHUIBEIDADONG,HUIYIRANXUANZEZIJIZHONGYIDEPAIZI,DANSHIHUIYOU70%DEKERENHUITINGDAOZHEIJUHUAYIHOUCHANGSHIGOUMAI,CHUCIPINCHANGYIHOU,FAXIANQUESHIBUCUO(YINWEIDANGSHICHANPINZHILIANGQUESHISHIBUCUO,KOUGANJIAOHAO,SHIDANGSHIQUANGUODIYIJIALVSESHIPINBIAOZHIDECHUNJINGSHUI),JIUHUIYIHOUKENENGXINGCHENGERCIGOUMAI,DANGSHIYEYOUYIXIEBIWOMENDESHUIGENGBIANYIDEZAPAISHUI,DANSHINEIXIEGONGSIQUANBUSHIZIRANXIAOSHOUZHUANGTAI,YEMEIYOUSHENMEYEWUYUANBAIFANGZHONGDUAN,ERWOMENYOUYEWUYUANDINGQIBAIFANGZHONGDUAN,SUOYIZHONGDUANBAWOMENDESHUIHENEIXIEZAPAISHUIYEBUQUANSHIHUAWEIYILEI。

  (BIBING:ZHEIXIEZHONGLIDEZHONGDUANSHIQIANGTOUCAO,SUIFENGDAO,RUGUOYOUGENGBIANYIDESHUISHANGSHIDEHUA,ZHEIYIZHAOJIUMEIYOUSHENMECHIJIULILE,ZHISHIHEQIANQIPUSHI,NENGXUNSUQIERUSHICHANG,HOUQIJIUKENENGSHIBUSHANGLE)

  2、 YIQINGDONGZHI

  SHANGYIJIESHUOLE,ZHAOPINDEYEWUYUANTEBIENENGCHIKUNAILAO,QINBAIFANG,TONGSHICHANGBANGLAOBANGANHUO,QINHELIYEDOUBUCUO,NENGGENZHONGDUANLAOBANDACHENGYIPIAN,JIANLIBIJIAOHAODEKEQINGGUANXI,SHENZHIGENYIXIELAOBANJIAOQINGTEBIEHAO,GENHAOPENGYOUSIDE,JIRANSHIHAOPENGYOULE,NEIBANGMANGMAIMAISHUIYEJIUSHILISUOYINGDANGDESHIQINGLE,ERQIEMAIDESHAOLEZHONGDUANLAOBANHAIJUEDEBUHAOYISI,(ERDANGSHIWEILERANGZHEIXIEYEWUYUANNENGZHENZHENGDEZIJUEFUCHUQUANBUDEXINXUE,YESHIFEILEBUSHAOJING,ZONGJIESANJUHUA,NEIJIUSHIYILIYOUZHI,YIQINGDONGZHI,YIFAYUEZHI,ZHEIFANGMIANXINDETIHUIYEHENDUO,YIHOUYOUJIHUIZAICHENGWEN,YUDAJIAGONGTONGFENXIANG。)

  (BIBING:ZHONGDUANLAOBANMAISHUIMAIDEBIJIAOBUCUO,HENDAYIBUFENSHIKANDAOYEWUYUANDEMIANZIHEJIAOQINGSHANG,YIDANYEWUYUANFASHENGBIANDONG,NEIJIUHUIZAOCHENGBIJIAODADEYINGXIANG。)

  3、 YIYIZHIZHANG,GONGBIZHIDUAN,BUYUDAGONGSIZHENGMIANCHONGTU

  DANGSHIYIXIANPINPAIDEZHUZHANCHANGZHUYAOJIZHONGZAILIUTONGYUSHANGCHAOQUDAO,RUGUOZAIZHEIXIEDIFANGYUTAMENZHENGMIANCHONGTU,DANGSHIYEMEIYOUZHEIGESHILIYUSHICHANGDIWEI,GENTAMENDAJIUKENENGXIANCHENGWEILELIESHILE。

  DANGSHIZHEIGECHENGSHICHULEBAISHI、KEKOU,HAIYOUKANGSHIFU、TONGYI,ZHEISIGEGONGSIBAWANGBA,XUEXIAODANGCHENGZHONGDIANZHIWAI,QITADEYINLIAOGONGSIHAIMEIYOUZHONGSHIWANGBA、XUEXIAOZHEIXIETESHUTONGLU,GENBENMEIYOUQITAYINLIAOGONGSIDEYEWUYUANBAIFANGZHEIXIEWANGBA、XUEXIAO,ERDANGSHIKANGSHIFUHAIMEIYOUSHANGSHICHUNJINGSHUI,ERKEKOUDEBINGLUYEMEIYOUZHONGDIANTOURUZUOSHICHANG。

  SUOYIDANGSHIRANGYEWUYUANZHONGDIANBAIFANGWANGBA、XUEXIAOZHEIXIEDIFANG,YINWEIZHEIXIEWANGBA、XUEXIAOXIAOFEIFENGBIXINGBIJIAOQIANG,YOUQISHIWANGBA,JIBENSHANGSHIWANGBALIYOUSHENMESHUIMAI,GUKEJIUZHINENGHESHENMESHUI,CHANGSHANGWANGDEPENGYOUYINGGAIZHIDAO,NIZAIWANGBALIZHENGSHANGZHEWANG,DASUANHEYIPINGWAHAHAHUOZHENONGFU,DANSHIZHEIGEWANGBALIQUEZHINENGCPAISHUI,NEINISHUONISHICHUQUZAIZHAOSHANGDIANMAINIXIANGHEDESHUIHAISHIBEIPOHECPAISHUINI?TONGYANGXUEXIAOYESHIZHEIGEDAOLI,SUOYIDANGSHI50%DEXIAOLIANGLAIZIYUZHEIXIEWANGBA、XUEXIAO,DANGSHIZHEIGECHENGSHIWANGBAYIGONGERBAIDUOJIA,PUHUOLVJIUDADAO90%YISHANG,HENDUOWANGBAJIUZHIZHUANYIMAICPAISHUI,DANGRANXIANZAIYIJINGDAOLE2006NIANLE,HENDUOGONGSIYEYISHIDAOLEWANGBA、XUEXIAODEZHONGYAOXINGLE,BUGUODANGSHICPAISHUIZAIDANGDIYINLIAOJIESUANSHIKAILEYITIAOXIANHELE。

  (BIBING:ZHINENGSHIDANGSHIYIGEHAOBANFA,DANSHISUIZHESHIJIANDETUIYI,BIEDEGONGSIYEHUIGENJIN,SUOYIZHINENGBUDUANCHUANGXIN)

  4、 XIFENSHICHANG

  TONGYANGYIXIEFANDIAN、KTV、YEDIAN、YEZONGHUIZHILEIDECANYIN、YULECHANGSUO,CHULEYIXIEBAIJIU、PIJIU、GUOJIUDECHANGJIAZHUYIZHIWAI,QITADEYINLIAOGONGSIJIUCONGLAIMEIYOUGUANZHUGUOZHEIXIEDIFANG,ERZHEIXIEDIFANGYOUYIDINGDETESHUXING,ZHIPINGYEWUYUANBAIFANGDABUDAOYINGGAIYOUDEXIAOGUO,TONGSHIDANGSHIJIUYIGEJINGXIAOSHANGZHUYAOZUOLIUTONGTONGLU,ERRUGUOZUOCANYIN、YULECHANGSUODEHUA,NEIJIUKENDINGMIANLINZHEYAZHANGDEWENTI,SUOYIDANGSHIJIUYOUKAILELIANGJIAJINGXIAOSHANG,YOUYISHANGZHEIXIEDIFANGDEKEQINGGUANXI,SUOYIJINCHANGJINDIANYIJIHOUQIDEJIEZHANGWENTIKENDINGKAOZHEJINGXIAOSHANGZIJIDENENGLIQUANBUBANLILE,SHENZHIDOUBUYONGPAIYEWUYUAN,ZHIXUYAOJIYIXIAOBUFENDEQUDAOZHICHIJIUKEYILE,YIJIAZHUYAOZUOZHEIGECHENGSHIDEKTV、DITING、YEZONGHUIZHEIXIEYULECHANGSUO,LINGWAIYIJIAZHUYAOZUOCANYINQUDAO。

  效果证明也是不错的,因为没有什么太大的投入,所以没有太大的销量,只占当时销量的15%左右,但是影响却很大,虽然我的产品在普通流通商超上看不到多少,但是在这些餐饮、娱乐场所却见货论不低,从而也从侧面带动了流通市场上销售,更重要的是提高了知名率与美誉度,而知名度与美誉度却是新品上市最缺乏的。 (张东立)


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