ZHONGGUOBAOJIANJIUSHICHANG：BUJINGLIFENGYUNANENGJIANDAOCAIHONG？

　　保健品市场的持续低迷和白酒行业多年的波澜不惊，不可抗拒的传递出新的信息，以往那种暴利时代一去不复返了，微利日子悄然而临，市场的规范考验着每个人的神经，要么调整适应，要么淘汰出局，过去那种粗放式运作手段幻想往昔暴利甜头的愿望不可能再有生存土壤了。
　　近年来，关于白酒与健康的言论不绝于耳，众多的不利事件和社会评论让传统的白酒正在失去越来越多的潜在消费者，“白酒多饮有害健康”的认识正在影响着越来越多的人，而会品酒、懂酒的人年龄结构日益偏大，新生代群体又是伴着饮料、洋酒、啤酒成长的，这也就意味着潜在消费人群正日益萎缩，面对着这个不争的事实，众多的白酒企业为了摆脱困境，寻求新的增长点和突破口，纷纷进入保健酒行业，希望能够在保健酒行业中找到举足轻重的一席之地。由于白酒行业的巨头们争相加入，一下子激活了保健酒市场。象五粮液集团在已经拥有龙虎酒等六个保健酒品牌的基础上，又陆续推出了新品牌，号称国酒的茅台酒自是不甘落后，茅台不老酒亦被摆上了柜台，再加上已在市场上占有绝对优势的古岭神、张裕至宝三鞭、椰岛鹿龟酒、劲酒等，种种迹象无一不昭示着一个属于“保健酒”的时代俨然已经来临，于是乎，业内业外无一不垂涎三尺，从做保健品的万基、昂立、大印象，到做房地产的展生集团，一股抢占市场份额的战争硝烟正在弥漫着。这不，各类打着保健、滋补、壮阳、强身等概念的保健酒充斥在各酒店商超的陈列柜上，品牌多达百数十种，这些包装精致，价位不菲的产品，多数只是在架上蒙尘，鲜少有人问津。即是如此，仍是有许多的厂家前赴后继的推出新品，大有你方唱罢我登场的态势。

　　RANER，ZHONGGUODEBAOJIANJIUSHICHANGZHENDEYOURUNEIKUAIKANQILAIHENTIANMEIDEDANGAOMA？

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　　BAOJIANJIUDEXIAOFEISHIDIANXINGDEGERENGONGNENGXINGXUQIUCHANPIN，TADEXIAOFEIXINGTAIYINGGAIYIGERENRICHANGXIAOFEIWEIZHU，GONGNENGJIAZHIDEXUQIUYINGGAOYUQINGGANJIAZHIDEXUQIU，SHIYIZHONGBAOJIANXINGWEI，TADEXIAOFEICHANGSUOYEYIJIATINGXIAOFEIWEIZHUDAO，BAOJIANJIUZAIYIDINGCHENGDUSHANGJIUSHI“BAOJIAN+JIU”DEZUHE，“JIU”JINJINSHIBAOJIANDEZAITI，“BAOJIAN”CAISHIXIAOFEIZHEZUIGUANZHUDE，RENMENQIANGDIAODESHIYINGYANGBAOJIAN，SHIBUSHENERBUSHIZHIBING。DANSHI，FANGYANWANGQUSHICHANGSHANGZHUDUOCHANGJIAWUYIBUSHIZAIXUANCHUANSHANGDAFANGQUECI，YIWEIQIANGDIAOCHANPINDEYAOYONGXIAOGUO，ZHEIZHONGYINZHENZHIKEDEXINGWEITONGYANGYEYANZHONGYINGXIANGLEZHENGGEBAOJIANJIUXINGYEDEFAZHAN，ZUIZHONGDAOZHIXIAOFEIZHECHANSHENGXINRENWEIJI。

　　BAOJIANJIU，ZUOWEIJUYOUYAOYONGJIAZHIDEJIULIYINGYOUGUANGKUODEFAZHANKONGJIAN，WOGUOCENGZHANGSHIJIANLIUXINGGUOBAIJIUWENHUA，YINQIJUYOUSHENHOUDELISHIWENHUADIYUNHECHUANTONGDEMINZUXISUERDAXINGQIDAO，DANSUIZHESHEHUIDEJINBUYUFAZHAN，BAIJIUDUOYINSHANGSHENDEXIANSHIBUDEBUZHONGXINFANSI，ERBAOJIANJIUYINQIJIANPIKAIWEI、ZIBUQIANGSHENZHUJIANYINFASHICHANGDEZHUIPENG，FENEYEZAIXUNSUKUODA，SHOUDUANSHANGYIGAIWANGRIDEDANDIAOHEBEIDONG，KAISHIZAIQIANGSHIMEITISHANGFACHUZISHENYINGYOUDESHENGYIN。

　　2005NIAN，GUYUELONGSHAN、ZHIZHONGHEWEIDAIBIAODEBAOJIANJIUQIYEZAIZHONGYANGDIANSHITAITOUFANGHUANGJINSHIDUANGUANGGAOBIAOZHIZHETAMENZHENGGAIBIANQUYUXIAOFEIXIGUANKAISHIJINJUNQUANGUOSHICHANG，JUWOMENZHANGWODAODESHUJUXIANSHI，BAOJIANJIUDESHICHANGRONGLIANG：2001NIANYUEWEI20YIYUAN、2002NIANWEI26YIYUAN、2003NIANWEI33YIYUAN，YOUCIKEJIAN，MEINIANDIZENGSUDUYUSHIZHESHICHANGXUQIUZAITONGBILIDEKUOZHANG，ZHEIYINGGAISHIGELIHAOXIAOXI。DANQIANJINGLIANGHAODETONGSHI，XUDUOZHONGXIAOXINGQIYEBUGUANTIAOJIANSHIFOUCHENGSHUHEJUBEIZHENGZAIHUSHIDANDAN、BUGANJIMO，YEXUZAITAMENKANLAI，BAOJIANJIULINGYUMEIYOUGAOSHENDEKEJIBEIJING，WUFEISHIJIUJIJIAZHONGYAO，GONGYIJIANDAN，FANGZHIRONGYI，YUSHICANGCUSHANGMAGANJINQUANQIANDEQINGKUANGXINGCHENGLESHICHANGSHANGXUDUOWUMINGZAPAICHANPIN，TAMENZAISUQIUZHONGYEFANFUQIANGDIAOYISHOU、ZHUANGYANG、KANGPILAO、KANGMIANYI，ZAIKOUGAN、SEZE、BAOZHUANGDENGZHUDUOFANGMIANJINLIANGBANGPINPAICHANPIN。ZHEIXIEDOUBUKENENGHANDONGZHIJINZAIXIAOFEIXINMUZHONGGENGYUNDUONIANDEZHURUHUBEIJINGJIUHEYEDAOLUGUIJIU，SHICHANGFENEQIANLIANGZHEJIASHANGZHEJIANGDEZHIZHONGHEWUJIAPISANDAPINPAIYUEZHAN10YIYUANZUOYOU。NEISHIXUDUOZHONGXIAOQIYEBUKENENGSHIXIANDEMUBIAO。

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　　（1） ZIYANGZHUANGYANG，BUSHENQIANGTI

　　（2） YANHUANSHUAILAO，BUSHOUYIQI

　　（3） YAOSUANTUITENG、FENGSHISHUJIN

　　（4） ZIRONGYANGYAN、HUOXUEMEIFU

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　　GAINIANXIFENDAOWEI，YINLINGXUQIUSHIGENBEN

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