Gongchuang Brand Planning Organization, foundation in Shenzhen, is a organization with a characteristic of " Creat the brand for Chinese enterprise". We are Specialing in Brand planning, Advertising, Marketing, Designing etc..We are concentrating on the brand studies, the brand creates the profession adviser that set up, the brand communication, expansion and brand management design plans organization.
 
 
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Θ 专家专栏 Specialist Viewpoint
Θ 专业文章 Speciality Article

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----我们擅长:
----以策略指导设计,----------------------------做有销售力的广告,-------------------------以低成本创造高效益!

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---服务领域:
1、市场调查与研究:
A、市场研究 B、渠道研 C、品牌研究 D、竞争研究 E、消费者研究 F、企业内部调查研究

2、品牌策划设计:
A、品牌战略定位 B、品牌命名 C、USP卖点提炼 D、广告语创作 E、品牌形象设计

3、新产品上市推广:
A、产品线规划 B、概念命名 C、包装设计 D、价格体系 E、渠道运作 F、促销物料 G、招商会 H、整合推广 I、媒介计划 J、费用预算

4、样板市场运作:
A、区域招商 B、铺货 C、推广促销一体化方案

5、品牌整合传播
A、广告 B、公关 C、促销 D、人员推广 E、软文炒作 F、直销

6、营销策划:
A、产品策略 B、价格策略 C、渠道策略 D、传播推广策略

7、企业形象设计:
A、CIS系统(MI理念、BI行为、VI视觉、AI声音) B、标志设计

8、商业设计
A、包装设计 B、广告设计 C、推广物料设计 D、展览设计 E、专卖店/专柜设计 F、POP设计 G、画册设计 H、单页/折页设计

9、广告策划:
A、广告主题定位 B、广告脚本创意 C、电视广告片拍摄制作 D、广告投放策略

10、营销管理:
A、组织架构 B、营销培训 C、客户管理 D、绩效考核 E、薪酬体系 F、危机管理

11、网站建设
A、网站策划 B、网站制作 C、动画制作 D、应用开发 E、网站维护

12、影视制作
A、电视广告片 B、企业专题片 C、产品宣传片 D、各类大型活动拍摄 E、影音后期剪辑 F、多媒体制作 G、三维动画 H、MTV摄制 I、VCD/DVD刻录

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---本站关键词:
> 广告公司
> 深圳广告公司
> 广告策划公司
> 广告设计公司
> 深圳品牌推广公司
> 广告公司
> 品牌推广公司
> 广东品牌推广公司
> 广州品牌推广公司
> 东莞品牌推广公司
> 深圳广告公司
> 广告设计公司
> 广告策划公司
> 品牌策划公司
> VI设计公司
> 包装设计公司
> 营销策划公司
> 标志设计公司
> 标识设计公司
> 品牌设计公司
> 广告设计
> 品牌策划
> 营销策划
> VI设计
> 广告策划
> 策划公司
> 设计公司
> 广告设计公司
> LOGO设计公司
> 平面设计公司
> 广告策划公司
> 广告
> 品牌设计
> 标志设计
> 包装设计
> 标识设计
> LOGO设计
> CI设计
> CIS策划
> 画册设计
> 平面设计
> 深圳广告设计公司
> 深圳包装设计公司
> 深圳广告策划公司
> 画册设计公司
> 广告制作公司
> 深圳广告
> 广告设计公司
> 深圳广告公司

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共创品牌,共赢天下!

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GONGYEPINSHICHANGCHANGJIANCUXIAOGONGJU

  在消费品市场上,营销战此起彼伏,营销人演绎了一幕幕令人叫绝的营销奇迹。相对来说,在工业品营销市场上,却显得冷清。举个例子,我们看惯了家电、食品、日化的促销,再去想像工业品行业,就会产生疑问:工业品有促销吗?由于工业品的需求是缺乏价格弹性的,购买者对产品和劳务的需求受价格变动的影响不大;市场的需求更多取决于生产工艺与实际需求。例如,汽车厂不会因为轮胎厂的涨价而少购进轮胎;购买挖掘机的数量是由计划中的挖掘面积来预定的。因此,你说我“买五赠一”有效吗?

  GONGYEPINSHICHANGZAOXIANCHANGBEICHENGWEISHENGCHANZILIAOSHICHANG,YIYUANCAILIAO、LINGBUJIAN、JIQISHEBEI、GONGJIPINHEQIYEFUWUZUOWEICHANPINCHENGWEIQITAQIYE、JIGOUHEZUZHIDEGONGYINGSHANG。BUTONGDESHICHANGTEDIANJUEDINGGONGYEPINCUXIAOYUXIAOFEIPINCUXIAOBIYOUSUOBUTONG。GONGYEPINSHICHANGYINGXIAODUIXIANGYUANLIJIAYONGXIAOFEIZHE,QUEFAMEITIJUJIAO,BUWEIDAZHONGSHUZHI, SUOYIRENMENCAIHUICHANSHENGLEISIGONGYEPINYOUCUXIAOMAZHEIYANGDEWENTI。QISHIZAIMUQIANDESHICHANGHUANJINGXIA,GONGYEQIYEDECUXIAOSHOUDUANYEFASHENGLEJUDADEBIANHUA,XIANLIJURUXIA,GONGDAJIACANKAO:

  同消费品营销一样,工业品营销也面对的也是四大促销工具,即人员推销,销售促进,广告,公关。促销工具又分面对用户、面对经销商、面对销售人员促销三大类,下面谈的是面对用户的促销工具。

  YI、RENYUANTUIXIAO

  RENYUANTUIXIAOSHIZHIWEILEDACHENGJIAOYIERYUYIGEHUODUOGEQIANZAIYONGHUJINXINGMIANDUIMIANDEJIAOLIU。ZAIGONGYEPINYINGXIAOZHONG,RENYUANTUIXIAOSHIBEIRENMENRENWEIZUIZHONGYAODECUXIAOFANGSHI,YOUDEQIYESHENZHIZHITONGGUORENYUANCUXIAOLAIHUOQUDINGDAN。YOUYUGONGYEPINDEGOUMAIJUECEDEZUOCHUXIANGDUIYUXIAOFEIPINLAISHUOBIJIAOFUZA,YOUQISHIANGGUIDE、FUZADE、JISHUHANLIANGGAODEYIQISHEBEIDEGOUMAI,GOUMAIJUECEZUOCHUDECANYUZHEBAOKUOSHIYONGZHE、YINGXIANGZHE、JUECEZHE、PIZHUNZHE、GOUMAIZHE、BAGUANZHE。ZHEIXIERENCHUYUBUTONGWEIZHI,YOUZHEBUTONGDEWENHUABEIJINGHEXINGGE,DANSHITAMENJIGEHUOTONGSHIDOUDUINIDEDINGDANDEHUODEQIZHEZHONGYAOZUOYONG。YINCIJIANYIGONGYEPINDERENYUANTUIXIAOYINGCAIQUDUOCENGCIDE,BAOKUOJISHURENYUAN、FUWURENYUAN、QIYELINGDAOZAINEIDE,LITIDETUIXIAOFANGSHI,FENGONGXIEZUO,CUCHENGJIAOYI。 

  1、XIAOSHOURENYUANTUIXIAO:ZHEISHIRENYUANTUIXIAODEJIBENFANGSHI,XIAOSHOURENYUANQIZHEZONGTIXIEDIAOHEGOUTONGDEZUOYONG。GONGYEPINSHICHANGYINGXIAOGUOCHENGZHONG“XIAOFEIYINDAO”DEZUOYONGYAOBIXIAOFEIPINGENGZHONGYAO、GENGTUCHU,ZHEISHIYOUGONGYECHANPINDEJISHUXINGYUYINGYONGDEXIAZHAIXINGJUEDINGDE。TONGGUOSHEJIRENXINGHUA、SHENGDONGHUADEXIAOSHOUGONGJU,FUZHUXIAOSHOURENYUANDEDIMIANTUIGUANG,CHUANGZAOLIANGHAODETANPAN、GOUTONGFENWEI,CUJINCHENGJIAO;BANGZHUKEHU,JIANGDIDUIJISHUXINGCHANPINDERENZHIBILEI,TIGAOKEHUNEIBUBUTONGDUIXIANGDUIWOFANGCHANPINDEYIZHIRENTONG。

  2、FUWURENYUANTUIXIAO:ZAIGONGYEPINYINGXIAOZHONG,TEBIESHIFUZADEYIQISHEBEIDEXIAOSHOU,YONGHUDUIQIYEYILAIXINGTEBIEGAO,RUYIQIDESHIYONGWANGWANGXUYAOGONGYINGSHANGDUIYONGHUJINXINGYIDINGDEPEIXUN。FUWURENYUANZUIRONGYIJIECHUDESHICHANPINDESHIYONGZHE,DANGGOUMAIJIAOYIWANCHENGHOUDUIYIQIDEPINGJIAHAOHUAIZHUYAOLAIZISHIYONGZHE,YINWEISHIYONGZHEDEPINGJIADUIYONGHUZAICIGOUMAISHISHIFOUXUANZEQIYEDECHANPINQIGUANJIANZUOYONG。SUOYIFUWURENYUANYAOZAISONGHUO,ANZHUANG,GUKEPEIXUN,ZIXUNFUWU,WEIXIUDENGFANGMIANTUCHUWOMENHEJINGZHENGDUISHOUDEBUTONGHEYOUSHI,JIAQIANGYONGHUDUIWOMENDEMEIHAOYINGXIANG,YUSHIYONGZHEJIANLILIANGHAOGUANXI,YIBIANCUCHENGGOUMAI,YOUQISHIZAIGOUMAI。

  3、JISHURENYUANTUIXIAO。ZAIYONGHUQIYEZHONGJISHURENYUANSHIYONGHUGOUMAIJUECEDEZHONGYAOYINGXIANGZHE,LIRUZAIMOUXIEDAXINGFUZAYIQIDEGOUMAIGUOCHENGZHONG,YOUXIESHIHOUJISHURENYUANQISHIJIUSHIZHENZHENGDEJUECEZHE。YINCIZAIRENYUANTUIXIAODESHIHOU,RUHEYINGDEJISHURENYUANDEZHICHISHIHUODEDINGDANDEGUANJIAN,JISHURENYUANHEJISHURENYUANZUIYOUGONGTONGYUYAN,QIYEDEJISHURENYUANYEYINGZAIBIYAODESHIKESHENRUSHICHANGYIXIAN。SHIJISHANGHENDUOYOUXIUDEGONGYEQIYEJIUSHIZHEIYANGZUODE。

  4、GAOJIFUZERENTUIXIAO:GUOWAIDEYIXIEZHIMINGQIYEDEZONGCAICHANGDINGQIFANGWENDAYONGHU,SHENZHIDUIYIXIEXIAOYONGHUPOGEJIEDAI,QIYEXIANGDUIWAIJIECHUANDADESHIWOMENSHIYIGEZHENZHENGZHONGSHIKEHU,ZHENZHENGYIYONGHUWEIZHONGXINDEQIYE。LINGWAIQIYEDEFUZERENYUYONGHUDELINGDAOZHECHANGCHANGHUIGENGRONGYIJIAOLIU,TONGGUOGAOCENGDEJIECHU,YOULIYUJIAQIANGSHUANGFANGDEXINREN,LIYUHETONGDECHENGJIAOYUYONGHUZHONGCHENGDUDETIGAO。

  ER、XIAOSHOUCUJIN

  XIAOSHOUCUJINSHIZHIGULIDUICHANPINYUFUWUJINXINGCHANGSHIHUOCUJINXIAOSHOUDEDUANQIJILI。YOUYUGONGYEPINSHICHANGDEXUQIUQUJUEYUSHENGCHANGONGYIYUSHIJIXUQIUDENGTEDIANSHIYOUXIERENHUAIYIXIAOSHOUCUJINZHEIZHONGCUXIAOGONGJUZAIGONGYEPINCUXIAOZHONGDEXIAOGUO。YIBANLAISHUO,RUDUIYUZHENGGEGONGYESHEBEISHICHANGLAISHUOSHICHANGXUQIUZONGLIANGBUHUIYINWEIXINGYECUXIAONULIDAXIAOYOUTAIDUOGAIBIAN,DANDUIYUGONGYEPINQIYEGETILAISHUONIQUEKEYITONGGUOCUXIAONULI,QIANGZHANSHICHANG、KUODASHICHANGFENE。

  1、SHIYONG:KEFENWUTIAOJIANSHIYONGYUYOUTIAOJIANSHIYONG。1)WUTIAOJIANSHIYONG,BIJIAOSHIHEYIQISHEBEIDECUXIAO。WEILEDAXIAOYONGHUDUICHANPINZHILIANGDEGULV,HUOCHANPINSUODAILAIDESHOUYIYOUHUAIYISHI,,QIYEKEYICAIQUMIANFEISHIYONGDEFANGSHIXIYINXIAOFEIZHE,ZUIHOUCUSHIYONGHUXIADINGGOUMAIJUEXIN。BIRUYONGHUDUISHIYONGSHEBEISHIFOUHUIDAILAICHANPINZHILIANGDETIGAOYOUHUAIYISHI,QIYEKETONGYIYONGHUMIANFEISHIYONGSANGEYUE,RUGUOZAISHIYONGHOUYONGHUMANYIZEGOUMAI,BUMANYIZEYUNHUIQIYE。DANGRANYEKEYISHOUYIDINGDEFEIYONG,ZHEIYAOGENJUJUTIQINGKUANGERDING,CIKECHENGYOUTIAOJIANSHIYONG,YIBANLAISHUOBIJIAOSHIHEYUANCAILIAODECUXIAO。RUWEILECONGJINGZHENGDUISHOULIQIANGSHICHANG,DANGZIXINZIJIDECHANPINZHILIANGYOUYUDUISHOUSHIKEYITICHUDIYUSHOUJIA,DAZHEXIAOSHOURANGYONGHUSHIYONG,SHIYONGHUXUANZEZIJIDECHANPIN,ERHOUANSHICHANGSHOUJIAXIAOSHOU。DANGRANYEKEYIMIANFEIXIAOPILIANGSHIYONG,RUYIGEDADEYONGHU,ZONGHEKAOLV,ZHIDEYIXIAOPILIANGMIANFEISHIYONGWEIDAIJIAZHENGQUSHICHANG。ZONGZHIQIYEKEYIGENGJUCHANPINTEDIAN、SHICHANGQINGKUANGZONGHEKAOLVCAIYONGNAYIZHONGFANGSHI。

  2、CHANPINBAOZHENG:DUIYUGONGYEPINYINGXIAOLAISHUOSHIYIZHONGBIJIAOZHONGYAODECUXIAOGONGJU,YOUQISHIZAIYONGHUDUICHANPINZHILIANGBUQUEXIN,HUOZAIJIJIAJINGZHENGZHEZHONGXUANZEJUQIBUDINGSHI。GONGSIKEYITIGONGBIJINGZHENGDUISHOUDEGENGZHANGDEZHIBAOQI,YIXIYINXIAOFEIZHE。RUZAIWOTIGONGDEZHIBAOQINEICHUXIANZHILIANGWENTIKEYITUIKUAN、TUIHUO、HUANHUODENGDENG。YUNYONGCHANPINBAOZHENGSHIQIANTISHIQIYEDUIZIJICHANPINDEXINXIN,RUGUONIDECHANPINZHILIANGBUGUOGUANZUIHAOBUYAOCAIYONGZHEIZHONGCUJINSHOUDUAN。

  3、XINYONGSHEXIAO:QIYEZHENDUIXINYUKEKAODEQIYEKEYICAIQUSHEXIAODEFANGSHICUJINXIAOSHOU。DUIYUBUTONGXINYUCHENGDUDEQIYEKEYICAIQUBUTONGBILIDESHEXIAORUXINYUHAOKEBAIFENBAISHEXIAO,XINYUCIZHIKE30%SHEXIAODENGYICILAICUJINXIAOSHOU。DANSHIZAIZHONGGUOMUQIANSHICHANGTIAOJIANXIACAIQUSHEXIAOXINGSHIYIDINGYAOSHENZHIYOUSHEN,FANGZHIZAOCHENGDAIZHANGHUAIZHANG。

  4、ZULIN:SHEBEIZULINYESHIYIZHONGHENHAODECUXIAOFANGSHI,DANGYOUXIEQIYEDUIYUMOUYIYIQIHUOSHEBEIZHISHILINSHIXUYAO,HUOWUNENGLIGOUMAISHIKEYICAIQUZULINDEFANGSHICUXIAO。ZHEIZHONGFANGSHIHUIJIQIYEDAILAIGENGDUODEJINGLIRUN。

  5、YIJIUHUANXIN:TONGGUOYIJIUHUANXINKEYICUJINYONGHUXIASHEBEIGENGXINHUANDAIDEJUEXIN,TONGSHITONGGUOYIJIUHUANXINQUEBAOLAOYONGHUBUHUIFANGQIZIJIERXUANZEQITAGONGYINGSHANG。

  6、PEIXUNBAN:DANGDADUOSHUMUBIAOQIYEDUIXINTUICHUDECHANPINHUOJISHUBULEJIEHUOBUSHUXIDEQINGKUANGXIAQIYEKEYICAIQUPEIXUNBANDEBANFA。PEIXUNBANYIBANLAISHUOYOULIANGZHONGZUOYONG,DANGYONGHUMEIYOUGOUMAISHI,KETONGGUOPEIXUNSHIQIXIADINGGOUMAIJUEXIN,DANGCHENGWEIYONGHUHOU,KETONGGUOPEIXUNSHIYONGHUGENGHAODIZHANGWOSHIYONGJISHU,TIGAOYONGHUQIYEXIAOYI,CUJINZAICIGOUMAI。

  7、YANSHIHUI:TONGGUOXIANCHANGYANSHI,SHIYONGHULEJIECHANPINDEYOUSHIHETEDIAN。BIRUTONGGUOXIANCHANGYANSHI,TIXIANCHUSHEBEIDECAOZUOJIANBIAN,XIAOLVTIGAODENG。

  8、ZHANSHIHUI:ZHANSHIHUILVETONGYUYANSHIHUI,DANBUTONGDESHIZHANSHIHUICHUANDADEXINXIGENGQIANGDIAOQIYEZHENGTISHILIHUOJINDUANSHIJIANQIYEDEKEYANCHENGGUODENG。

  9、HUIYUANZHI:GONGYINGSHANGTONGGUOSHEDINGYIDINGDETIAOJIANLAIXIANDINGYONGHU,FUHETIAOJIANDEYONGHUKECHENGWEIGONGYINGSHANGDEHUIYUANYONGHU,SHUANGFANGGONGTONGZHIDINGYIGEDAJIAGONGTONGZUNSHOUDEHUIYUANZHANGCHENG。RUNIANCAIGOULIANG,HUOYICICAIGOULIANGCHAOGUOMOUYIEDUJIKECHENGWEIHUIYUAN,KEXIANGSHOUQITAFEIHUIYUANDANWEIXIANGSHOUBUDAODEYOUHUIJIA,HUOYOUXIANGONGHUO,MIANFEIFUWUDENGDENG。TONGSHIYEKEDUIHUIYUANZUOYIXIEYUEDING,RUZHICAIYONGBENDANWEIDECHANPINDENG。

  10、HUHUIGOUMAI:JINIMAIWODECHANPINDETIAOJIANSHIWOYEMAINIDECHANPIN。BIRUQICHEZHIZAOCHANGJIACONGLUNTAICHANGJIAGOUJINLUNTAI,LUNTAICHANGJIACONGQICHECHANGJIAGOUJINQICHE。

  11、ZENGSONG:GONGYEPINYINGXIAOYIBANLAISHUOSHIQIYEDUIQIYE,QIYEDUICAIGOURENYUANDOUYOUYANGEDEYAOQIU,ERQIYEDECAIGOURENYUANYEYAOJINLIBIXIAN,YINCIGONGYEPINYINGXIAODEZENGSONGYIBANLAISHUOYAOQIYEDUIQIYE,DANGRANYOUXIEQIYEHUICAIQULALONGCAIGOURENYUANDECUXIAOFANGSHI,ZHEISHIBUZHENGDANGSHOUDUAN,SHENZHISHIWEIFADE,BUSHIWOMENTICHANGDE。DUIYUGONGYEPINYINGXIAO,BIRUZHENDUIQIYEXIAOSHOUDEMOUYIXINGHAODESHEBEIWOMENKEYIZENGSONG3NIANDEMIANFEIBAOXIUQIDENG。GUOWAIQIYECHANGCHANGHUIZHENDUIGUORENCHUGUODEYUWANG,CAIQURUGUONIGOUMAIWODESHEBEI,WOMENKEYIZAIMEIGUOTANPAN,YIQIEFEIYONGYOUGONGYINGSHANGCHENGDAN,ZHEIYESHIYIZHONGZENGSONG。YINGXIAOYANJIUBIAOMINGCAIGOUZHEXIHUANNEIXIENENGWEITAMENZUOEWAISHIQINGDEGONGYINGSHANG。GUANYUZHEIGEYUANLIWOMENZAIGONGGUANCUXIAOZHONGGENGDUOCAIYONG。

  SAN、GONGGUAN

  GONGGUANSHIZHIWEITIGAOHUOBAOHUGONGSIDEXINGXIANGHUOCHANPINERSHEJIDEGEZHONGFANGAN。YINGXIAOYANJIUBIAOMINGDUIYUFUZA、ANGGUI、FENGXIANDACHANPINDEGOUMAIQIYEXINGXIANGHAODEQIYEGENGRONGYIHUODEDINGDAN。

  1、XINWENFABUHUI:DANGQIYEZAIJISHUSHANGYOUZHONGDATUPO,HUOYOUXINCHANPINWENSHIDENGZHONGDASHIJIANXIANGBAXINXICHANDIJIWAIJIESHI,QIYEKEYITONGGUOGUANGGAODEFANGSHIBAXINXICHUANDICHUQU,DANSHIYOUYUMEITIDEFEIYONGTIGAO,GUANGGAOXIAOGUOXIAJIANGDENGYINSU,RENMENYUELAIYUEQINGXIANGYULIYONGXINWENMEITI,BIRUXINWENFABUHUI。TONGGUOXINWENFABUHUIDEFANGSHIBAQIYEXIANGCHUANDACHUXINXICHUANDACHUQU,BUJINFEIYONGDIERQIEGENGJUYOUSHUOFULI。

  2、YANTAOHUI:GONGYEQIYEKEYIBAYONGHUQINGLAIZHAOKAIYIXIEYUZIJICHANPINYINGYONGXIANGGUANDE,RUMOUMOUSHEBEIZAIMOUMOUXINGYEDEYINGYONGWEITIDEYANTAOHUI。YIBANHUIBAHUIYIDIZHIDINGZAIYOUJINIANYIYIDEDIFANGHUOLVYOUSHENGDI。TONGGUOYANTAOHUICHUANDAQIYEXINXI,JIAQIANGYUYONGHUDELIANXI,BANGZHUYONGHUGENGHAODEYINGYONGSHEBEIDENG。TONGSHIYEKETONGGUOZHAOKAIYIDINGCENGCIDEYANTAOHUISHULIXINGYELINGDAOZHEXINGXIANGBINGHELIHEFADIHUIKUIYONGHU,BIRUMANZUYONGHULVYOUDEXUYAO。

  3、JIAOLIUHUI:JIAOLIUHUIYUYANTAOHUIXINGZHILEISI,DANYIBANLAISHUOGUIGELVEDI。BIRUYIXIEQIYEBUJINZHONGSHIYUYONGHUQIYECAIGOUJUECEZHEZHIJIANDEGUANXI,YEZHONGSHIYONGHUQIYESHIYONGZHEDEZUOYONG,YINWEIYIQISHEBEIDENGZHILIANGHAOHUAIPINGJIAQIJUEDINGZUOYONGDEWANGWANGSHISHIYONGZHE。YINCIKEYIBASHIYONGZHEZHAOJIZAIYIQI,TONGGUOJIAOLIU,HUOJINGSAIDENGFANGSHISHISHIYONGZHEGENGHAODEZHANGWOSHIYONGJISHU,JIECIDADAOLAJINGUANXI,SHULIXINGXIANG,HUIKUIYONGHUDEMUDE。

  4、ZHANLANHUI:ZHEISHIGONGYEQIYECAIYONGZUIDUODEYIZHONGCUXIAOFANGSHI,JICANJIAXINGYEXIEHUIDENGJUBANDEZHANLANHUI。DANXIANZAIQIYEFAXIANGEZHONGZHANHUIYUELAIYUEDUO,XIAOGUOBUYI,QIYECANJIAZHANHUIYAODUIJUBANZHANHUIDEDANWEISHILIJINXINGPINGGU,XUANZEYOUSHILIDE,XINYUHAOXIEHUI,GONGSIBANDEZHANHUIXIAOGUOYIBANLAISHUOXIANGDUIBIJIAOLIXIANG。

  5、QIYEFENGHUI:TONGGUOFAQIQIYEFENGHUI,YINQIRENMENZHUMU,SHULIQIYEXINGXIANG。TONGGUOQIYEFENGHUI,XINGYELINGDAOZHEKEYIQIANGHUALINGDAOZHEXINGXIANG,ERXINGYEZHUISUIZHEKEYIJIANLIYUXINGYELINGDAOZHEPINGQIPINGZUODEXINGXIANG。BIRUFAQIYEYIGEYAOQINGXINGYEQIAN10DAQIYECANJIADEFENGHUITAOLUNXINGYESHICHANGZOUXIANG,HUORUHEYINGDUIRUSHIHOUTIAOZHANDEWENTI,JIGONGZHONGDEGANJUESHINIBISHI10DAQIYEZHIYI。

  6、XINGYEXUANYAN:TONGGUOFAQIXINGYEXUANYAN,YINQIGONGZHONGZHUMU,SHULIMEIHAOXINGXIANG。BIRUMOUYUANCAILIAOGONGYINGQIYETONGGUOXINGYEZILVXUANYANQIANGDIAOZIJISHIDIYIJIAFAQIXINGYEZHILIANGBAOZHENGDEQIYEDENG。

  7、YIJIANLINGXIU:TONGGUOMOUZHONGFANGSHI,BIRUTONGGUOZANZHUXINGYEXIEHUI、JIMOUXIELINGDAOXINGQIYEYIYOUHOUTIAOJIAN、HUOQINGYENEIZHUANJIADANGQIYEGUWENDENGXINGSHISHIDUIQIYEXIAOSHOUYOUYINGXIANGLIDEZUZHIHUOGERENCHENGWEIYIJIANLINGXIU。LINGWAIQIYEPEIYANGCHUANGKOUYONGHUDEZUOFAYEYINGSHUYUYIJIANLINGXIU。JITONGGUOJIYONGHUMOUXIETESHUDAIYU,SHIGAIYONGHUCHENGWEIGAIDIQUQIYEDEYIQIZHANSHICHUANGKOU,YONGHUYOUYIWUJIESHOUQITAYONGHUDECANGUAN,BINGJIANGJIEYIQIDEYOUDIAN。YIBANLAISHUOBINGBUSHISUOYOUYONGHUDOUYUANYIRANGZIJIDEJINGZHENGDUISHOULAICANGUAN,SUOYIBIXUNIDEYIQIZAIZHEIGEXINGYEDESHIYONGBUSHIZHIDEBAOMIDENEIRONG。

  8、GUWENYONGHU:GONGSIPINQINGDUIQIYEFAZHANYOUYINGXIANGLIDEDAYONGHUWEIZIJIDEGUWEN,JIECISHULIYIYONGHUWEIZHONGXINDEQIYEXINGXIANG,LAJINYUYONGHUDEGUANXI,TONGSHIDEDAOBIYAODEZHICHI。RUGONGSIKEYIBAZIJIDEQIANSHIDAYONGHUPINQINGWEIZIJIDEGUWENYONGHU,DANGGONGSIZHONGDAJUECEHUOCHANPINYANFADENG。BIRUYOUYUCHANPINSHIZAIGUWENYONGHUCANYUXIAKAIFADE,NEIMEBIRANBIJIAOSHIHEGUWENYONGHU,TONGSHIYOUYUCHANPINYESHIGUWENYONGHUDE“HAIZI”,TAHUICHANGCHANGHUIZHUDONGBANGNITUIXIAO。

  9、CHUANGZAOXINWEN:TONGGUOCEHUACHUANGZAOYOULIYUQIYE,YUGONGSICHANPIN、RENWUDEXINWEN。RUMOULAOZONGDACHUIZAJISHIWANYUANDESHEBEIYIQIANGDIAOQIYEZHONGSHIZHILIANGDENGDENG。ZHEIYAOQIUGONGGUANRENYUANBUJINYAOYOUCHUANGZAOXINWENDEJIQIAO,ERQIEYAOHEXINWENMEITIJIANLILIANGHAODEGUANXI。

  10、GONGZHONGFUWUHUODONG:TONGGUOZUOGONGYISHIYESHULIQIYEMEIHAODEXINGXIANG,ZENGQIANGRENMENDUIGONGSIDEHAOGAN。RUQIANJINIANXINWENBAODAODELAOWAIXUELEIFENGDESHIJIAN,RUGEGONGSIDESHEQUZHIYUANZHEHUODONG。

  12、FUWUXUNLI:TONGGUOFUWUXUNLI,KEYISHULIQIYEZHONGSHIFUWUDEXINGXIANG。BIRUKEZAIMOUYIZHONGDIANDIQUZHANKAIYANGGUANGFUWUYUEHUODONG,BIRUMIANFEIWEIHU,MIANFEIHUANJIYOUDENG。

  13、拜年活动:春节是中国人民的传统节日,对于许多消费品企业是一个不可忽视的促销时机,工业企业也要重视这个传统节日。比如可以通过邮寄贺卡的方式表达问候,证明您心中有用户,比如利用春节期间走访用户,拜年送一些小礼物,表达对用户的感谢。或春节前一个月开展拜年服务月活动,使用户过个放心年。通过春节这个传统节日表达对用户的关心和友谊。

  SI、GUANGGAO

  GUANGGAOSHIZHIYOUTEDINGDECHUZIZHEFUFEISUOJINXINGDEGOUSI、SHANGPINYUFUWUDEFEIRENYUANDEZHANSHIHECUJINHUODONG。GONGYEPINYINGXIAOZHONGGUANGGAODEZUOYONGBURUXIAOFEIPINNEIMEMINGXIAN,YIBANBUHUICHUXIANGUANGGAOTOUFANGLIANGYUXIAOSHOUZENGZHANGGUANXITEBIEMINGXIANDEXIANXIANG。DANSHIWOMENYEBUNENGDIGUGUANGGAOZAIGONGYEPINCUXIAOZHONGDEZUOYONG。ZHENGRUKETELESUOYAN“YOUXIEGONGYEPINGONGSIGUANGGAOZHICHUYANZHONGBUZU,WUFATIGAOZAIYONGHUZHONGDEZHIMINGDUYUDEDAORENKE。TAMENDIGULEGONGSIXINGXIANGHECHANPINXINGXIANGZAISHOUQIANZHENGQUXIAOFEIZHEDENENGLI”。

  1、DAZHONGMEITI: YOUYUGONGYEPINYINGXIAOCHANGCHANGYIMOUYITEDINGDEXINGYEQIYEWEIMUBIAOSHICHANG,YINCIJIRENDEGANJUEHAOXIANGGONGYEYINGXIAOYUDAZHONGMEITIWUGUAN,RUDIANSHI,YIDAZHONGWEIMUBIAOSHOUZHONGDEBAOZHIDENG。QISHIZHEIYEBUSHIJUEDUIDE,GONGYEPINYESHICHANGDEXUQIUSHI“YANSHENXUQIU”,ZHEIZHONGXUQIUGUIGENJIEDISHICONGXIAOFEIZHEDUIXIAOFEIPINDEXUQIUYINSHENCHULAIDE,JULISHUO,SHOUPISHANGJIANGSHOUPIMAIJIZHIGESHANG,ZHIGESHANGBAPIGEMAIJIZHIXIESHANG,ZHIXIESHANGBAPIXIEMAIJIPIFASHANG,PIFASHANGBAPIXIEZHUANMAIJILINGSHOUSHANG,LINGSHOUSHANGJIANGPIXIEXIAOSHOUJIXIAOFEIZHE。ZHIGESHANGZHISUOYIYAOGOUMAISHOUPI,PIXIEZHIZAOSHANGZHISUOYIYAOGOUMAIPIGE,GUIGENDAODISHIYINWEIXIAOFEIZHEYAOQULINGSHOUSHANGNEILIMAIPIXIE。ZHEISHIYITIAOSHUANGXIANGLIANSUOFANYINGDESHICHANGLIAN,YINCI,ZUOWEIQIANDUANDEGONGYEPINCHANGJIA,TADE“KEHU”QISHISHI“DUOTOU”DE,TADESHICHANGYESHI“DUOYUAN”DE,YANJIUCHUJIAOYINGDANGGENGSHENGENGGUANG。DUBANG、3MDENGGONGSIDOUSHIZAIGONGYECAILIAOLINGYUSHIJIEZHUMINGDEZHIZAOSHANG,TAMENDESHICHANGRENYUANZAIHENDUOFANGMIANYIJINGHEXIAOFEIPINRENYUANYIYANG,SHENRUDAOJIATINGYONGHU、YINGYONGYIXIAN。BIRUGUOWAIYIJIAQIYEYANZHICHULEYIZHONGYOUYIYUJIANKANGWUTANGTIANWEIJI,QIMUBIAOSHIDAXINGSHIPINZHIZAOQIYE。QICHUZHEIZHONGTIANWEIJIDEXIAOLIANGBINGBUHAO,GAIQIYEZUOCHULADONGZHONGDUANCUJINZHONGDUANDEJUECE。GAIQIYEZAIDIANSHISHANGYI“NISUIRANYONGBUDAOTA,DANNIYIDINGYAOZHIDAOTA”WEIZHUTIDAZUOGUANGGAO,HUANQIRENMENDEJIANKANGYISHI,JIEGUOXIAOLIANGDAZENG。YIBANLAISHUODAZHONGMEITISHIHEDAXINGQIYEZUOQIYEXINGXIANGGUANGGAO 。

  2、XINGYEQIKANGUANGGAO:ZAIYONGHUHUOBENXINGYEQIKANSHANGZUOGUANGGAO,ZHEISHIGONGYEYINGXIAOZUICHANGCAIYONGDEYIZHONGGUANGGAOFANGSHI。QIYEYAORENZHENYANJIUNEIZHONGKANWUNENGGOUZUIYOUXIAODIDADAOMUBIAOSHICHANGYONGHU,SHIXINXIYOUXIAOCHUANDA。

  3、XUANCHUANSHOUCE:QIYEBIANDINGYINSHUAJINGMEIDEXUANCHUANSHOUCEZHEDUIYONGHUYOUJIHUIZHIJIEFAFANG。TONGGUOXUANCHUANSHOUCECHUANDALIRUQIYESHIZUOSHENMEDE,CHANPINXINGHAO,GONGNENGTEDIANDENGXINXI。

  4、SHITINGCAILIAO:SUIZHEDIANNAODERIYIPUJI,YUELAIYUEDUOQIYEKAISHIZHIZUODUOMEITIGUANGPANLAIXUANCHUANQIYEHUOCHANPIN。GONGYEPIN,YOUQISHIFUZASHEBEIDEXIAOSHOU,LIYONGDUOMEITIJISHUKEYIRANGYONGHUGENGZHIJIE,GENGQINGCHUDELEJIEQIYEHECHANPIN。

  5、WANGSHANGXUANCHUAN:GONGYEPINDECAIGOUJUECEZUOCHUZHIQIANWANGWANGHUIYOUYIGEXINXISHOUJIDEGUOCHENG,YUELAIYUEDUODERENXIGUANYULIYONGYINTEWANGSHOUJIXINXI。QIYETONGGUOJIANWANGZHAN,ZUOGUANGGAODENGDENGFANGSHIZAIWANGSHANGQUANMIANXUANCHUANZIJI。

  6、BIAOZHITUXING:SHEJIDAIBIAOQIYEDEBIAOZHIHETUXINGLAIXUANCHUANQIYE,SHULIQIYEXINGXIANG。RUKEYIZAICHENGSHIDEZHONGYAODIQUSHULIDAIYOUQIYEBIAOZHIHETUXINGDEGUANGGAOPAI,ZHANSHIQIYESHILIYUFENGCAI。BIRUZAISHANGHAIWAITANZHEIYANGDEDIFANGSHULIQIYEBIAOZHIGUANGGAOPAI,SHIRENCHANSHENGDELIANXIANGSHIZHEIGEQIYEYIDINGHENYOUSHILI。

  7、工业企业POP:我们常在超市等场所见到一些写着特价销售,有奖销售字样的广告牌,促发了购买欲望,即POP。工业品营销的销售现场也应营造一种氛围,使用户放心购买。如一些企业在做出购买您产品的决策之前,常会到你的企业进行现场考察,评估你的实力。因此您又在你的厂区做成工业企业POP。要使参观者产生管理有序,实力可靠的印象。如整洁的厂区,有序的生产,认真的员工等,这对于帮助全新采购的用户下定购买决心很重要。

  ZONGJIE

  YI、ZONGHESHIYONGGEZHONGCUXIAOSHOUDUAN。YINGXIAOZHEYINGGENJUZIJICHANPIN、SHICHANGDETEDIAN,ZONGHESHIYONGSIZHONGCUXIAOSHOUDUAN,YINGXIAOYANJIUBIAOMING,LIRUGUANGGAOHERENYUANTUIXIAOJIEHESHIYONGBIZAIMEIYOUGUANGGAODEQINGKUANGXIAXIAOSHOUEHUIZENGJIA23%,XIAOSHOUFEIYONGHUIXIAJIANG20%。   

  ER、DADANCHUANGXIN。SUIZHESHICHANGJINGZHENGDEJIAJU,SUIZHEGONGYEQIYEYINGXIAOSHUIPINGDETIGAO,CUXIAOSHOUFAYEZAIBUDUANDECHUANGXIN。ZHENGRUDENGXIAOPINGLAORENJIA“HEIMAOBAIMAO”LILUNSUOJIANGDEYIYANG,BUGUANSHENMEYANGDECUXIAOSHOUDUAN,ZAIBUWEIFA,BUSUNHAIXIAOFEIZHELIYIDEQIANTIXIAZHIYAONENGCUJINQIYEFAZHANJIUSHIHAODECUXIAOSHOUDUAN。 (ZUOZHE:ZHANGDAN)


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