Gongchuang Brand Planning Organization, foundation in Shenzhen, is a organization with a characteristic of " Creat the brand for Chinese enterprise". We are Specialing in Brand planning, Advertising, Marketing, Designing etc..We are concentrating on the brand studies, the brand creates the profession adviser that set up, the brand communication, expansion and brand management design plans organization.
 
 
    午夜不卡av免费-三级片在线观看 联系我们 网站地图  
 
 

Θ 专家专栏 Specialist Viewpoint
Θ 专业文章 Speciality Article

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----我们擅长:
----以策略指导设计,----------------------------做有销售力的广告,-------------------------以低成本创造高效益!

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---服务领域:
1、市场调查与研究:
A、市场研究 B、渠道研 C、品牌研究 D、竞争研究 E、消费者研究 F、企业内部调查研究

2、品牌策划设计:
A、品牌战略定位 B、品牌命名 C、USP卖点提炼 D、广告语创作 E、品牌形象设计

3、新产品上市推广:
A、产品线规划 B、概念命名 C、包装设计 D、价格体系 E、渠道运作 F、促销物料 G、招商会 H、整合推广 I、媒介计划 J、费用预算

4、样板市场运作:
A、区域招商 B、铺货 C、推广促销一体化方案

5、品牌整合传播
A、广告 B、公关 C、促销 D、人员推广 E、软文炒作 F、直销

6、营销策划:
A、产品策略 B、价格策略 C、渠道策略 D、传播推广策略

7、企业形象设计:
A、CIS系统(MI理念、BI行为、VI视觉、AI声音) B、标志设计

8、商业设计
A、包装设计 B、广告设计 C、推广物料设计 D、展览设计 E、专卖店/专柜设计 F、POP设计 G、画册设计 H、单页/折页设计

9、广告策划:
A、广告主题定位 B、广告脚本创意 C、电视广告片拍摄制作 D、广告投放策略

10、营销管理:
A、组织架构 B、营销培训 C、客户管理 D、绩效考核 E、薪酬体系 F、危机管理

11、网站建设
A、网站策划 B、网站制作 C、动画制作 D、应用开发 E、网站维护

12、影视制作
A、电视广告片 B、企业专题片 C、产品宣传片 D、各类大型活动拍摄 E、影音后期剪辑 F、多媒体制作 G、三维动画 H、MTV摄制 I、VCD/DVD刻录

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---本站关键词:
> 广告公司
> 深圳广告公司
> 营销策划公司
> 深圳广告策划公司
> 深圳品牌策划公司
> 深圳营销策划公司
> 深圳策划公司
> 广告设计公司
> 广告公司
> 深圳广告公司
> 广告策划公司
> 品牌策划公司
> VI设计公司
> 包装设计公司
> 营销策划公司
> 标志设计公司
> 标识设计公司
> 品牌设计公司
> 深圳广告公司
> 广告设计
> 品牌策划
> 营销策划
> VI设计
> 广告策划
> 策划公司
> 设计公司
> LOGO设计公司
> 平面设计公司
> 广告策划公司
> 营销策划公司
> 广告策划
> 品牌策划
> 营销策划
> 广告
> 品牌设计
> 标志设计
> 包装设计
> 标识设计
> LOGO设计
> CI设计
> CIS策划
> 深圳策划公司
> 深圳设计公司
> 广告策划公司
> 画册设计
> 平面设计
> 深圳广告策划
> 深圳品牌策划
> 深圳营销策划
> 深圳包装设计公司
> 画册设计公司
> 广告制作公司
> 深圳广告公司
> 深圳广告

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共创品牌,共赢天下!

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DAZAOQIYEZHIXINGLI,RANGZHIXING“LUODI”

   执行时只关心什么时候开始,没有最后的期限,任务可能永远完不成。

  2003NIAN8YUE13RI,YIJIAFEIWANGSHANGHAIDEKEJICONGBEIJINGJICHANGTENGKONGERQI。GAIBAOLUOXIANSHENG——OULAIYA(ZHONGGUO)YOUXIANGONGSIZONGCAI,CISHIDETAMEIYOUKAOLVGONGSIDEZHANLVEHERICHANGSHIWU,ERSHIZAIWEIMINGTIANDEYIGECAIFANGDANJINGJIELV,KUKUSISUO:ZHIXINGLI!ZHIXINGLIDEBENZHISHISHENME?NISHIZHIXINGXINGZONGCAIMA?RUHEDAZAOZHIXINGTUANDUI?


一、执行从我开始

  DUIYIGEJINGLIRENLAISHUO,YOUQIDUIYIGEZHONGGUODEJINGLIRENLAISHUO,TAZHENZHENGWEIGUOJIHUAQIYE、YIGEQUANQIUQIYEGONGZUODESHIJIANBUZHANG,YIQIEYINGGAICONGZHIXINGABCKAISHI。

  ZHONGGUOMEISHIMEIKEDOUZAIBIANHUA,DACHENGSHIZAIBIANHUA,BIANYUANDECUNZI,BISAIDEXIAOCHENGSHIYEDOUZAIBIANHUA。OULAIYAJINRUZHONGGUOSHICHANGBINGBUZHANG,ZHEIYIQIEDOUYAOZUOCHUJISHIDEFANYING,MEIYOUJUEQIANGERTIANCAIDEZHIXING,SHIBUXINGDE。ZUOWEIZHONGGUOQUDEZONGCAI,TAKAOLVBAOULAIYAQUANQIUZHANLVEHEZHONGGUODEXIANSHIJIEHEQILAI。“YAOXIANGSHIRENYIYANGYOUJIQING,YOUYAOXIANGNONGMINYIYANGSHIGAN。ZHIYOUSHIRENJIANONGMINCAINENGZAIZHONGGUOZHANWENJIAOGEN。”

  ZHIXINGSHIQIYEDEJINGZHENGYOUSHI,BIXUYONGSUOYOUDEXINXI,SUOYOUDEZHIDAO,SUOYOUDEZHISHI,YONGZUIHAODEFANGFAWANCHENGZUIHAODEZHANLVE。RUGUOQIYEBUNENGXIANGYUANGONGTIGONGHAODEGONGZUO,XIANGGUKETIGONGHAODEFUWU、HAODECHANPIN,BUNENGMINGANDILEJIEGUKEDEXUYAO,BUNENGGENJUBIANHUAZHIZUOYOUGANRANLIDEGUANGGAO,NEIYIQIEDOUWANLE。JIZHEDAOLAIZHIQIAN,GAIBAOLUOXIANSHENGBABANGONGSHIZHONGXINSHOUSHIYIBIAN,XIJIEDAOZHUOZISHANGDEBAISHE。“ZHEIBUNENGSHUOBENRENJIUSHIYIGEWANMEIZHIXINGDEREN,ZHINENGSHUOWOSHIGEWANMEIZHUYIZHE,MEITIANWODOURENWEIZIJIBENYINGGAIZUODEGENGHAO。YINWEIWOMENSHIYIGEqualityDEGONGSI。”


二、执行的首要关注

  YIGESHIJIEZHIMINGDEPINPAIYINGGAISHIZHEIYANGBEIZHIXINGCHULAIDE。OULAIYA(ZHONGGUO)RENSHIZONGJIANDAIQINGDUIYUZHIXINGYIJIZIJIZHIZEYEYOUDUTEDEKANFA:“HRDEZHIXINGBUNENGYONGYIJUHUALAIGAIKUO,YINWEIZHEIGEZHIWEI,QIANCHEDAOQIYEDEGEGEFANGMIAN,DUIYUQIYELAISHUO,HRSHIYIZHONGTOURU。YINWEIMEIYOUYIZHONGBIAOZHUNLAIHENGLIANGHRGONGZUOBENSHENSHIFOUHEGE,SUOYIZAIZHIXINGFANGMIAN,WOMENYAOZUODAOKPI,QUEQIEDISHUO,JIUSHIRANGQIYEXINGWEIANZHAOYUXIANDEZHILINGXINGSHI,Keep Performance Indicator。”

  ZAISHANGQIJITUANHERUIDIANWOERWOHEZIDEQIYEZHONG,ZHIXINGFUZONGCAIGANPINGANJUEDAOGENGDUODEQUESHICHAYI,“RENDEFENGGEYOUCHAYI,QIYEFENGGEYOUCHAYI,BUTONGGUOJIADEGUANLIFENGGEYEYOUCHAYI。LINGDAOYAOBAZIJIDEYITUGUANCHEXIAQU,SHIXIANQIYEMUBIAOSHOUXIANMUBIAOYAOWEIRENJIESHOU。JISHIMUBIAOYIZHI,YEBUNENGSHIBEIDONGDEYIZHI。YIDINGYAOBIANCHENGGONGSHI,CAIHUIBIANCHENGQIYEDEYUANJING。”

  QIYEHENNANKAOZHANLVEQUSHENG,YINWEIZHANLVESHITONGZHIERQIESHIYIYUFUZHIDE。CHABIEQIAQIAJIUZAIZHIXINGNENGFOUDAOWEI。ZHUIQIUZHUOYUEYEHAO,ZHUOERBUQUNYEHAO,DOUSHIZUOXIJIE。GANPINSHUO,ZHEIGEGUOCHENGBIXUGUANZHURENDEYINSU,BUHEGEDERENBIXUTAOTAI,FOUZESHAOSHURENHUIYINGXIANGDUOSHUREN。ZHAOPINSHOUXIZHIXINGGUANGENGGUANZHURENDEXIJIE,SHENWOWUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKANDELIXIANGSHIDAZAOJINGYINGTUANDUI。RUGUOZHIXINGBULI,JIUHUIBEISHICHANGCHANCHU,HUOBEIFAZHANSHUAIZAIHOUMIAN。YAOYOUBIJIAOQIANGDEZHIXINGLI,QIYEGUANLIZHONGYAOBAOCHIGAODETOUMINGDU、GONGKAIXING,ZHEIYANGBATUANDUIKUNBANGZAIYIQI,BAMEIJIANSHIFANGZAIZHUOMIANSHANGTAOLUN,JUECEYIXUANBUXINGSHICHULAI,ZHIXINGJIUHUIYOUFANGXIANG,YOUBIAOZHUN。TUANDUIZHONGMEIGERENSUOZUODEBUSHIYAOMOUGERENDERENTONG,ERSHITASHIBUSHIWANCHENGLEZHEIFENGONGZUO。

  ZHIXINGSHEJIDAOHENDUOWENTI,DANSHOUXIANSHIRENDEWENTI。QIYESHOUXIANYAOGUANXINYUANGONG。YINWEISHITAMENZAIZHIXINGQIYEDECELVE,FANKUIQIYEDEWENHUA。SHANGHAIBITEMANLIJIAJIUDIANFUZONGCAIJIQUYUZONGJINGLIDIGAOZHIRENWEIQIYEZHIXINGLISHOUYAOZAIYUYUANGONGDESHIQI。“WOMENYOUCANTING,YOUKEFANG,KEGUANJIANWOMENCHANPINSHITIGONGFUWU。SHIYOUYUANGONGLAITIGONGJIGUKEFUWU。PIAOLIANGDEDASHA,ZHANXINSHESHI,ANGGUIDEJIAJU,ZHEIDOUHUIXIYINGUKE。ZHIYOUQIYEGUANXINYUANGONG,YUANGONGCAINENGGUANXINGUKE,GUKECAINENGBAOCHIDUIJIUDIANDEZHONGCHENGDU。WOMENDIAOCHAXIANSHI,GUOQUSANNIANLI,WOMENDEYUANGONGMANYIDUCONG88%TIGAODAO97%,GUKEMANYIDUJIUCONG93%TIGAODAO98%,LIRUNYELIANXUSANNIANSHIXIANLIANGWEISHUDEZENGZHANG。SUOYIGUANXINYUANGONGJIUSHIZHIXINGBENSHEN。”


三、不同文化,不同执行

  ZHIXINGDEBENZHI,ZAIYUNENGGOUBALAOBANDEZHANLVEXINGYITUYUXIANYOUDEZIYUANZHENGHE,SHIXIANLAOBANDEZHANLVE。KEGUANDISHUO,MINYINGQIYEJIABUJUBEITIAOXUANRENCAIDENENGLI,ERQIEQUEFADUIRENCAIDEXINREN。ZHAOPINSHIXUNUODEZHIWEI,WANGWANGHUIANPAICHENGFUZONG,HUOSHIJIDEFUZONG,SHOUJIAOSHOUDAOXIANZHI。ZHANLVEXIEZAIZHISHANG,ZHIXINGZETINGLIUZAIKONGZHONG,XIANRANSHIMEIYOUJIEGUODE。

  YIBANERYAN,MINYINGQIYEJUECEKUAI,CHULELAOBAN,QITARENMEIYOUFAYANQUAN。LAOBANJUEDINGHOU,JIULIKEZHIXING。ZAIZHIXINGDEGUOCHENGZHONG,CELVEWANGWANGHUIBUDUANGAIBIAN。YUANYINYOUER:SHOUXIANSHIMEIYOUCHONGFENLUNZHENGHEGUJISHIJIZHIXINGZHONGDEWENTIHEBIANHUA;QICI,ZHEIXIELAOBANBENSHENSHANYUXUEXI,JIESHOUXINSHIWU,BINGBANSUIZHEJINPOGAN,GAIQILAIYELEILIFENGXING。HUAWEIZAITAOLUNSHIFOUSHANGERPXIANGMUDESHIHOU,YOURENFANDUI,YINWEI“SHIJIESHANGZHIJINMEIYOUYIJIAGONGSIERPXIANGMUSHICHENGGONGDE!DANGSHIDERENZHENGFEIZHANLEQILAISHUO,DANXIANZAISHIJIESHANGSUOYOUDEDAGONGSIDOUZAISHANGERP,RUGUOTAMENCHENGGONGLE,NEIWOMENJIUSHIBAI。WOMENBAIBUQI,ERPYIDINGYAOSHANG,ZUIHOUJIEGUOSHIERPXIANGMUSHIHUAWEICHENGWEILEXINGYEDEXIAOBING。

  FANGUANWAIQIZAIJUECECENGMIANDEZHIXING,SHIYIGEFANFUTUIQIAODEGUOCHENG,SHIJIANBIJIAOZHANG。YIDANQUEDING,ZHIXINGQILAIJIUBUHUIDONGYAO,ZHEIZHONGZIXINDEBEIHOUSHIFEICHANGXIANGXIDEDIAOCHAYANJIU。LIUCHUNMING,YUANXIMENZIYI DONGTONGXINYOUXIANGONGSIRENLIZIYUANKAIFAYUGUANLIZIXUNJINGLI,DUIYUZHONGGUOMINYINGQIYEHEGUOWAIQIYEZAIZHIXINGLISHANGBOYIXIANRUMISHI,“NINENGSHUO,ZHIXINGKUAIJIUHAOMA,NINENGSHUOMANJIUBUHAOMA,NINENGSHUOGAIBIANZHIXINGJIUBUHAOMA,NINENGSHUOYIZHIJIANCHIJIUHAOMA?RUGUONIKENDINGYIZHONGDAAN,NEIWOKEYILIKEJINIJUCHUXIANGFANDEANLI。”SHUOHUASHI,TAFANFUYANJIUZIJIDEZUOSHOUHEYOUSHOU,SIHUXIWANGCONGZHONGFAXIANDAAN。

  WOSHENJITUANDEGANPINYEPOYOUGANCHU“ANRUIDIANDEFENGGE,WOERWOGONGSISHANGJIDUIXIAJIJUEDUIXINREN,ZIJUEDEJINGLIHUIHAOYIXIE,ZIJUEXINGCHAYIXIEDEJINGLI,JIUHUISHIKONG。WOMENFENGGESHIBUTINGDUCU,XIASHUDEDULIXINGCHAYIXIE,DANTONGGUOGOUTONGTAOLUN,SHANGJIHUIJISHIZHANGWODONGTAI。LIANGZHONGFENGGEYOULIYOUBI,XIANGDUICHENGSHUDEQIYE,KEYIXISHOURUIDIANDEJINGYAN。GANGGANGQIBUDEGONGSI,KEYIDUODUCU,DUOGOUTONG。

  DUIYUGUOYOUQIYELAISHUO,HAIYOUYIXIEWUXINGDEYUESHU,DUIYUQIYEYUANGONGYEYOUYIXIESIXIANGSHANGTIZHISHANGDEYUESHU,SHIDUANQIBUNENGJIEJUEDE。RENHEGUANLILILUNHUOGUANLIMOSHIJINGZHENGDUISHOUDOUKEYIHUODE。BENTUQIYE,YOUQISHIDAXINGDEGUOQI,YOUYUYIQIANDEJICHUBORUO,XIANZAIMIANLINDEWENTIYAOBIKUAGUOQIYEGENGDUO,GUOQILINGDAORENDENENGLI,YIDIANDOUBUBIGUOWAIDECEOCHA,TAMENBUJINCHENGDANLESHANGYERENWU,ERQIECHENGDANLESHEHUIZEREN,BUNENGYIXIAJIUBASHEHUIZERENRENGDIAO。ZAIMEIGUO,GUDONGRANGGANMA,JIUGANMA,FANERJIANDANLE。ZHONGGUODEGUOQIYIMIANYAOMIANDUISHICHANGJINGZHENG,YIMIANYAOSHEHUIYIWU。”


四、甄别强力执行人员

  ●TIAOXUANJIEMANENGLIQIANGDERENCAI。OULAIYA(ZHONGGUO)RENSHIZONGJIANDAIQINGSHUO:“HRDEZHIXINGBUNENGYONGYIJUHUALAIGAIKUO,YINWEIZHEIGEZHIWEI,QIANCHEDAOQIYEDEGEGEFANGMIAN,DUIYUQIYELAISHUO,HRSHIYIZHONGTOURU。YINWEIMEIYOUYIZHONGBIAOZHUNLAIHENGLIANGHRGONGZUOBENSHENSHIFOUHEGE,SUOYIZAIZHIXINGFANGMIAN,WOMENYAOZUODAOKPI,QUEQIEDISHUO,JIUSHIRANGQIYEXINGWEIANZHAOYUXIANDEZHILINGXINGSHI,Keep Performance Indicator。”

  “HENDUORENDOUSHIZAIZHISHANGTANBING。WOMENHUITAOLUNYIGETASUOZUOGUODEANLI,SUOZUOGUODEYIGEPINPAI。YIZHIZHUIZONGXIAQU,TAJIANGDEQIANYINHOUGUOSHIFOUMIQIE,TADUIJUTIDEYUNZUOLEJIEDUOSHAOYINGXIAOHEGUANGGAO。WOMENYIDINGXIANTANSHICHANG,ZHEIGEPINPAIDEXIAOSHOUJIAGOUSHIZENMEYANGDE,PINPAIZAIXIAOSHOUJIAGOUZHONGRUHEYUNZUO?RUGUOXIAOSHOUBUHAOYOUSHISHENMEYUANYIN。”

  ZAIOULAIYA,DANGWENTIFASHENGHOU,JIUHUIZHUIWEN,ZHEIGEWENTIWEIHEFASHENG,SHICHUXIANZAINAGEFANGMIAN,CONGZHANLVEDAOZHIXING。QUZHUIZONGMIANSHIZHEDEJIEMANENGLI,RENHEZHIXINGLIQIANGDEREN,DUIWENTIDEJIEMANENGLIYEYINGGAIQIANG。KEYIBAFEICHANGGAODUANDEYUANWANG,JIEMACHENGMEIGEXIAOSHOUYUANYINGGAIZUODESHI,JICHUYIGEYINGGAIDEGONGZUO。ERBUSHIZHANLVESHANG,JIANGDEFEICHANGPIAOLIANG,ZHIXINGDAOZUIDICENGSHI,JIUQINGMIAODANXIEYIBIDAIGUOHUODUIXIAMIANZHIXINGGENBENBUGUANXIN。

  OULAIYAHAIJUBANQIHUADASAI,MEINIANYAOXUANSANGEXUEXIAO,MEIGEXUEXIAOLIANGGEXUESHENG。ZAISUIHOUDESANGEYUELI,YAOQIUTAMENSHEJICHUXINDECHANPINXINGXIANG,LIANXIGUANGGAOGONGSI,ZHIDINGCUXIAOJIHUA。WOMENDAGAI30%DESHICHANGRENYUANTONGGUOZHEIGEHUODONGZHAOJINLAI,FEICHANGCHENGGONG。

  ●KEGUANPINGJIARENDEZONGHESUZHI。DUIYURUHEXUANZEZHIXINGLIQIANGDERENCAI,ZHAOPINWANGCEOLIUHAORENWEIYINGGAIKEGUANPINGJIARENDEZONGHESUZHI。“XUANBARENZHEIGEHUANJIE,JIUWUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKANHUOGONGSIFAZHANJIEDUAN,ZAIXUANZERENSHANGHUIYOUHENDAQUBIE。WOMENZHEIYANGYIGEQIYEHAICHUZAIFAZHANJIEDUAN,ZAIXUANRENSHANGQIANGDIAONIANQINGHUA,KEYISHUOSHIMAOFENGXIAN,TAMENJINGYANBUZU,DANQIUSHENGYUWANGQIANGLIE。SUOYOUDEXINGYEZAIXUANRENSHANGHUIYOUBIJIAO,TONGSUDIANJIANG,YOUDIANXIANGSHANGXUESHISUOSHUODEDEZHITIQUANMIANFAZHAN。YAOSHOUXIANKANTADEPINZHI,SHIFOUCHENGXIN,MEIYOUCHENGXIN,ZHIXINGJIUHUIPIANLIFANGXIANG。”

  LIUHAOZUIKANZHONGRENDEZHIXINGNENGLI,TABINGBURENWEIZHIXINGJIUSHIANJIHUAZUOSHIQING,HUOANBUJIUBAN。TARENWEIZHIXINGYOUSANGEFANGMIAN:SHOUXIANMINGQUEMUBIAOQUZUO;QICIYOUCHUANGZAOXING。DANGYUDAOZHIXINGPIANCHASHI,TAHUIZUOPANDUAN,ZHIDAOGAIZUOSHENME,YIJIZUOLEYIHOUDAILAIDEYINGXIANG,BUJINJINSHIFUCONG,ERSHIPANDUAN。ZUOQIYESHIHUIMIANLINFENGXIAN,ZHUANHUACHENGCAOZUOHUANJIESHANG,BUTONGSHIHOURENHEQINGKUANGXIA,DOUXUYAOYOURENLAIZUOPANDUAN,XUYAOSHIJIZUOSHIQINGDEREN,YAODONGNAOZIDE。ZUIHOU,DEYOURENXING,JIUSHIGONGZUODEREQING。NENGLICHABUDUODERENZAIQIUSHENGYUWANGSHANGHUIYOUHENDADECHAJU。LINGWAI,LIUHAOHAIBIJIAOZHUZHONGNEIXIEBUSHIYIWEIQIANGDIAOCHENGGONG,NENGGOUFANSISHIBAIZONGJIECHUYOUJIAZHIDONGXIDEREN。

  ●LINGDAODEZHIXINGLIYAOQIANG。YINGTEERGONGSIDEZONGCAISHIGEXIONGYALIREN,ZUOFENGQIANGHAN,WULUNYUANGONGJIABANDAODUOWAN,LINGCHENLIANGDIAN,SANDIANYEHAO,DIERTIANZAOSHANGBADIANYIDINGYAOSHANGBAN。TAZIJIWULUNFASHENGSHENMEQINGKUANG,MEITIANZAOSHANGYAOQIDIANDUOSHANGBAN,ERQIEMEIYOUZIJIDULIDEBANGONGSHI,ZAIPOSUDEHUANJINGLIYUDAJIAYIQIBANGONG。ZHENGZHI,QINJIAN,KEYIRANGZHENGGEQIYERENTONGTA,RENTONGZHEIZHONGWUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKAN,RANHOUCAINENGGUANCHEQIYEFANGZHEN,YOUZHIXINGLI。

  ERZAISHANGHAIDAZHONGYINGSHIWENHUAGUANGGAOYOUXIANGONGSIFUZONGJINGLIWUJIAKANLAI,LINGDAODEZHIXINGLIJIUZAIYUSHIYUANGONGMENZUODEGENGCHUSE。WUJIATANDAOLEZIJIGONGSIDEYIJIANSHI:ZUIJINDAZHONGYINGSHIGONGSIDAXINGXIANGMUBIJIAOJIZHONG,WEISHUBUDUODEZHIPIANMANGDEBUYILEHU,YUSHIQIYONGLEHOUBEIRENYUANDANRENZHIPIANDEJIAOSE,DANYINWEIHOUBEIRENYUANMEIYOUJINGYAN,DAOZHIHENDUOHUANJIEDOUCHULEPILOU,ERQIEYOUYUNIANJIQING,TAYEWEINENGZHONGSHIHEDAOYANZHIJIANGOUTONGDEZHONGYAOXING。

  ZAICIQINGKUANGXIA,WUJIAKAISHIJINXINGLEISIYUXINXIGUANLIDEGONGZUO,JIANGDAXINGXIANGMUZHIPIANDEGONGZUOLIUCHENG、ZHIZEYIJIYUXIANGGUANRENYUANBIYAODEXIEDIAOGONGZUOZHENGLIXIALAI,GUHUACHENGBIAOGE;TONGSHIANPAI“LAO”ZHIPIANDUIXINRENCHUAN、BANG、DAI,YISHIQIJINKUAILINGHUIZHIPIANGONGZUODEYAOYI。ZUIHOU,XIANGMUYUANMANWANCHENG,WUJIARENWEI,ZAICIGUOCHENGZHONG,TADEZUOYONGSHISHIZEQUANQINGXI,MINGQUEMEIGERENZIJIYINGGAIZUOSHENME,ZHEIYANG,HUISHIDAJIAZUODEGENGHAO。

  ●ZUIJIAGUYUAN,ZUIJIAZHIXING。SHANGHAIBITEMANLIJIAJIUDIANFUZONGCAIJIQUYUZONGJINGLIDEDIGAOZHIRENWEI,YINGDANGSHIYUANGONGRENTONGQIYE。“DANGYUANGONGJUEDEZHEIGEJIUDIANYESHITADEJIUDIANSHI,TACAIHUIXIANGGUKETIGONGGENGHAODEFUWU,GUKECAINENGDUIJIUDIANDEPINPAIBAOCHIZHONGCHENGDU,ERJIUDIANKEYIBAOCHIGENGHAODELIRUN。WOMENSHILIANXUSANJIEZUIJIAGUZHU,WOMENYOUZUIJIAGUYUAN,YEJIUHUIYOUZUIJIAGUKE,MEIGUOQIANZONGTONGKELINDUN,LAOBUSHENHEXIAOBUSHENZONGTONGLAIHUQIJIAN,DOUSHIWOMENDEGUKE”。TASHUO。

  WUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKANYAOQIUGUANXINGUYUAN,RANGTAMENKANDAOWEILAI。YUANGONGMENQINGCHUDIZHIDAOZIJIDEXINGWEIKEYIJIQIYEDAILAILIRUN。ZHEIYANG,GUYUANWULUNZAINAGEZHIWEIDOUNENGYUKUAIDIGONGZUO,KEYICHUANGZAOXINGDIGONGZUO。DIGAOZHIXIHUANTIAOXUANNEIXIEYOUTIANFENDERENZUOWEIGUYUAN,ZUIGUANJIANDETIAOJIANSHI,TAXIHUANZHEIXIANGGONGZUO。


五、科学的程序是执行的保障

  RUHELIYONGZHIXINGLIZHEIBASHUANGRENJIANJIBAIDUISHOU?RUHEBAITUOZHIXINGGUAIQUAN,YUANLIHEIDONG,BUZUOZHIXINGDENULI?SHANGHAIJIAODAANTAIGUANLIXUEYUANEMBAZHURENXUFEIBOSHITANDAOLEBAOZHANGWENTI,“1998NIAN,WOBOSHIHOUCHUZHANHOU,JIUDAOLEQIYEZUOLESINIAN,ZAIZHANGJIANGGAOKEJIYUANQUZUOGUOCHANGWUFUZONGCAI,RONGXINGDISHOUDAOZHUZONGLIDEJIEJIAN。YOUQULESHANGHAIZHANWANGJITUANZUOZONGCAI,YANJIUZHANLVECHUSHENDEWOFAXIANJIGEHUANJIEYINGGAISHIZHIXINGDEBAOZHANG。”

  SHOUXIANSHIMUBIAOBENSHENYIDINGYAOQINGXI,KELIANGHUA,JIUSHIKEDULIANG,KEKAOHE,KEJIANCHA,BENSHENBUNENGMOLENGLIANGKE,YINWEIMUBIAOSHIKTI(Key Technology index)GUANJIANJISHUZHIBIAO;

  QIER,YAOYOUMINGQUEDESHIJIANBIAO。YOULIANGCENGHANYI:YISHIYAOYOUKAISHIDESHIJIAN,DONGSHIHUIJUEDINGZUOLE,WOYIDINGYAOZHIDAOSHENMESHIHOUKAISHIZUO。GENGZHONGYAODESHI,GUANLIZHEYIDINGYAOZHIDAOSHENMESHIHOUJIESHU。WOMENHENDUOGONGZUODOUSHIZHIZHIDAOSHENMESHIHOUKAISHI,DANBUZHIDAOSHENMESHIHOUJIESHU,MEIYOUJIESHUDESHIJIAN,SHIJIANYONGYUANYOUWANBUCHENGDERENWU。ZHEIGEDEADLINEYIDINGYAOZUNSHOU。

  QISAN,YOUXIANXUDEGAINIAN,YOUHENDUOSHIQINGYAOFENQINGZHONGHUANJI。YONG80%DESHIJIANJIEJUEZHONGYAODESHIQING,20%DESHIJIANCHULISUOSHI。

  QISI,ZHILINGYIDINGYAOMINGQUEJIANMING。ZHILINGSHIFOUMINGQUEYESHIDANGLINGDAOZUIZHONGYAODEGONGFUZHIYI。YOUQIYIHUOZIJIXIANGDANGRANDERENWEIXIASHUYILIJIE,HOUGUOSHIYANZHONGDE。DUIZHILINGYAOQUEREN,XIASHULIJIEDESHIBUSHIZHEIMEHUISHI。XIASHUYEYAOQUERENLINGDAOSHIBUSHIZHEIGEYISI,DEDAOQUERENZHIHOUZAIQUZHIXING,HUIJIANSHAOHENDUOPIANCHA。DUOLEZHEIYIJUHUA,DANXIAOGUODABUYIYANG,ZHIXINGZHONGHENZHUZHONGYIXIEXIJIEWENTI。

  QIWU,YAOXIASHUZUOCHENGNUO。“DIYIMUBIAOQINGCHUMA?NENGBUNENGWANCHENG?SHOUQUANGOUBUGOU?ZIJINYOUMEIYOUWENTI?”JIYAOKANXIANGYINGDEZIYUANTIAOJIANJUBUJUBEIYOUYAOKANNENGLIZENMEYANG,BAOKUOXIANSHINENGLIYUWAJUEQIANLIHOUDENENGLI。

  ZHILINGXIAQUJIUSHIJIYUXIASHUZERENYUSHIMING——NINENGFOULANXIACIQIHUO,NIYOUMEIYOUJINGANGZUAN!JUNZIYIYAN,SIMANANZHUIYA!YAORANGXIASHUYOUYALI,ZHEIZHONGYALISHIZHIJIEDE,“WODEHUAZAILINGDAOMIANQIANDOUSHUOCHUQULE,KEYIDINGYAOYOUGEJIEGUO”。YOUSHIHOUZHEIZHONGCHENGNUOKENENGSHIXUHUANGYIQIANG,BINGFEIKEGUANXUYAO,DANJIXIASHUDEGANJUEWANQUANBUYIYANG。

  QILIU,YAOGENJIN,DINGGEZHIDUBUSHIWANSHIDAJI,RANHOUJIUKAOYUANGONGKAOXIASHUZIWOYUESHU,ZIWOGUANLI。GUANLIDEWENTIBUNENGXINGERSHANGXUE,BUNENGWEIZHIDULUN,GUOCHENGHAISHIYAOGUANZHU,BIYAODESHIHOUYAOQUDUCU,QUZHIDAO,DUIKENENGFASHENGDESHIQINGJINXINGYUPANDUAN。GENJINDUILINGDAOLAISHUOYESHIZHONGYAODEYIXIANGGONGZUO。

  ZUIHOU,ZHIXINGYAOYOUFANKUIJIZHI,ZHEIYANGXINGCHENGGONGZUOBIHUAN。QIANGDIAOZHENGQIANGHUAHEFUQIANGHUA,LIANZIDUANDEDIFANGJIUSHIFANKUIDEHUANJIE,DUIYUANGONGFEICHANGXIAODEPINGJIA,ERQIEYAOJISHI,WEIGONGSIDERONGYU,NADAODANZI,KAIFALEZHONGYAOKEHU,YOUYIZHONGFANKUI;ZUODEBUHAO,SHISHENMEYUANYINBUHAO,SHIBUKEKANGJUDENI,SHINENGLIBUGOUNI,SHISHOUQUANBUCHONGFENNI,HAISHIZIYUANQIANQUE?

  LINGWAI,ZHIXINGZHONGJIUKAODESHIREN,TUANDUIRUHEXIYINZHIXINGLIQIANGDEREN?JIUSHIJIZHEIXIEZHIXINGLIQIANGDERENFANGSHOU,BUJINJITAMENZUGOUDAIYU,HAIYOUYAOBAZHEIXIERENDAPEIDEHAO,SHITAMENNENGGOUYOUQUANLI。ZEQUANJIEHE,NENGGOURANGTAQINGXIDIRENSHIDAOGERENDEWEILAI,YAOYOUGENGDADEFAZHANKONGJIAN,BUDUANBUCHONGXINDEJUECEQUANLI。RENCAINANLIU,ZHIXINGLIQIANGDERENGENGNANLIU,GUANJIANZHONGDEGUANJIANSHIQIYEBENSHENYEYAOFAZHAN,BUDUANYOUXINDESHICHANG,XINYEWU,RANGYINGXIONGYOUYONGWUZHIDI。


附文:执行力与管理者角色定位

  GUANLIZHEJIDAIZHONGXINSHENSHIJIAOSEDINGWEI,GAIBIANGUOQUSHICELVESHANGDEJUREN,ZHIXINGSHANGSHIXIAOJIAOSEDEDINGWEI。1.BIXUJUBEIXIANGDANGDEZHIXINGLIPEIYANGZHIXINGLIBUNENGZHITINGLIUZAIGUANLIZHEZHISHIHEJINENGCENGMIANSHANG,GENGYINGZHEZHONGYUGUANLIZHEJIAOSEDINGWEIDEGUANNIANBIANGE。GUANLIZHEDEZHIXINGLINENGMIBUCELVEDEBUZU,ERYIGEZAIWANMEIDECELVEYEHUISIZAIMEIYOUZHIXINGLIDEGUANLIZHESHOUZHONG。WEILEGENGHAODISHIXIANJINGYINGMUBIAO,BIXUFANSIGUANLIZHEDEJIAOSEDINGWEI--GUANLIZHEBUJINJINZHIDINGCELVE,HAIYINGGAIJUBEIXIANGDANGDEZHIXINGLI。2.YISHOUZHUACELVE,YISHOUZHUAZHIXINGLICELVEHEZHIXINGLIDUIYUQIYEDECHENGGONGQUEYIBUKE,ERZHESHIBIANZHENGTONGYIDEGUANXI。CELVESHIQIYEWEILAIFAZHANDEZHINAN,GENJUCELVELAIZHIDINGZHIXINGFANGAN。YIFANGMIAN,GUANLIZHEZHIDINGCELVESHIYINGKAOLVZHEISHIBUSHIYIGENENGGOUQIESHIDEDAOZHIXINGDECELVE。LINGYIFANGMIAN,GUANLIZHEXUYAOYONGCELVEDEYANGUANGQUANSHIZHIXING,HAODECELVEYINGYUZHIXINGXIANGPIPEI。3.CELVEZHIXINGZUIZHONGYAODEZHUTIGUANLIZHEZHIDINGCELVEHOUYEXUYAOCANYUZHIXING,ZHIYOUZAIZHIXINGZHONGCAINENGZHUNQUEJISHIFAXIANMUBIAOSHIFOUKEYISHIXIAN。GUANLIZHEJISHIGENJUZHIXINGDEQINGKUANGDIAOZHENGCELVE,ZHEIYANGDECELVECAIKEYIYOUXIAODACHENGMUBIAO。RUGUOGUANLIZHEJIAOSEDINGWEICUOBAHUSHIZHIXINGDANGCHENGBIYAODESHOUQUAN,DENGDAOFAJUECELVEBUNENGZHIXING,ZHEISHIZAIDIAOZHENGZEWANYI。4.BIXUZHONGSHIPEIYANGBUSHUDEZHIXINGLIZHIXINGLIDETISHENGYINGGAISHIZHENGGEQIYEFANWEINEIDESHIQING,ERBUZHISHISHAOSHUGUANLIZHEDEZHUANLI。GUANLIZHERUHEPEIYANGBUSHUDEZHIXINGLI,SHIQIYEZONGTIZHIXINGLITISHENGDEGUANJIAN。5.YINGZHILIYUYINGZAOZHIXINGLIWENHUAGUANLIZHEYAOYINGZAOQIYEZHIXINGDEWENHUA。QIYESHIYOUBUTONGDEBUMENHEYUANGONGGOUCHENG,BUTONGDEGETIZAISIKAO、XINGDONGSHINANMIANHUICHANSHENGCHAYI。RUHEJINKENENGSHIBUTONGDEFENLIZUIZHONGCHENGWEITUIDONGQIYEQIANJINDEHELI,ZHIYOUYIKAOWUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKAN,ZHIXINGYEBULIWAI。(ZUOZHE:YINMING)

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