Gongchuang Brand Planning Organization, foundation in Shenzhen, is a organization with a characteristic of " Creat the brand for Chinese enterprise". We are Specialing in Brand planning, Advertising, Marketing, Designing etc..We are concentrating on the brand studies, the brand creates the profession adviser that set up, the brand communication, expansion and brand management design plans organization.
 
 
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----我们擅长:
----以策略指导设计,----------------------------做有销售力的广告,-------------------------以低成本创造高效益!

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 服务领域:
> 市场调查与研究
> 品牌策划设计
> 新产品上市推广
> 样板市场运作
> 品牌整合传播
> 营销策划
> 企业形象设计
> 包装设计
> 展览展示设计
> 广告策划设计
> 营销管理
> 网站建设
> 影视制作

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---本站关键词:
> 广告公司
> 深圳广告公司
> 广告设计公司
> 广告策划公司
> 品牌策划公司
> 品牌营销公司
> 营销策划公司
> 深圳广告设计公司
> VI设计公司
> 包装设计公司
> 标志设计公司
> 标识设计公司
> 品牌设计公司
> 深圳广告公司
> 广告设计公司
> 深圳设计公司
> 深圳策划公司
> 广告设计
> 品牌策划
> 营销策划
> VI设计
> 广告策划
> 策划公司
> 设计公司
> LOGO设计公司
> 深圳广告公司
> 品牌策划公司
> 平面设计公司
> 广告制作公司
> 广告策划公司

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共创品牌,共赢天下!

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QIYERUHEYOUXIAOTOUFANGGUANGGAO?

   QIYEZAITOUFANGDALIANGDEGUANGGAOHOU,SHICHANGTUIGUANGRENGCHUZAIJIAOZHEZHUANGTAI,ERGONGSITUIGUANGZIJINYOUBUSHIHENCHONGZU,ZAIZHEIZHONGQINGKUANGXIA,GUANGGAOTOUFANGJIUJINGSHIJINHAISHITUI?WOZHIDAOWODEGUANGGAOFEIYOUYIBANSHILANGFEIDE,WENTISHIWOBUZHIDAOLANGFEIDIAODESHINAYIBAN?QIYEZAIHUAFEIJUZITOUFANGGUANGGAOHOU,BUDANWUFAXIYINXIAOFEIZHEGOUMAIGAICHANPIN,HAILUODEZHENZHENMAMING,ZHENSHI“PEILEFURENYOUZHEBING”。QIYEGAIRUHEYOUXIAODETOUFANGGUANGGAO,BIZHETONGGUOSHICHANGYIXIANDESHIJIAN,BIZHEZONGJIELEYIXIAJIDIANJINGYAN,YUANYUDAJIAYIQITANTAO。


   一、事前开展科学的市场调研和测试活动
   中国企业做广告,大都凭领导们的直觉,只要广告领导们点头批字了,就万事大吉了,于是就开始铺天盖地,白花花的银子往外仍,一点也不心疼,至于有没有效果,就没人操这份心了。难怪老外见了中国人这样做广告直咂舌!

   YUCIXIANGBI,GUOWAICHANPINZAIJINRUZHONGGUOSHICHANGQIAN,JIUYAOXIAOXINJINSHENDEDUOLE,YEBIZHONGGUOQIYECHENGSHUDUOLE。QUECHAOJINRUZHONGGUOQIAN,DUIZHONGGUODEZHUYAOCHENGSHIJINXINGLEZHANGDAWUNIANDEDIAOCHAYANJIU,ZHONGDIANYANJIULEZHONGGUORENRICHANGSHENGHUOXIGUAN,YINCI,TAMENTUICHUDEGUANGGAOTEBIEFUHEZHONGGUORENDEXINLI,RU:QUPENGYOUJIAZUOKE,ZHURENDEYIDIQINGKERENPINYIPINYANGHUO——QUECHAO,JIBIAOSHILEZIJIHAOKE,YOUBIAODALEZIJIBUTONGXUNCHANGDEDIWEIGANHEYOUYUEGAN。BANSUIZHEYIJU“WEIDAOHAOJILE”DEGUANGGAOYU,SHIZHEIYIYANGHUOZONGHENGDAJIANGNANBEI。

   ZUOSHICHANGDIAOYAN,JIUSHIYAOJIEJUECHANPINDE“SANSHUO”WENTI,JI:XIANGSHEISHUO、SHUOSHENME、RUHESHUO。

   “XIANGSHEISHUO”JIUSHIYAOMINGQUECHANPINDEMUBIAOSHOUZHONG,JIEJUECHANPINDEXIAOFEIZHEDINGWEIWENTI,ZHIYOUZHEIYANG,CAINENGZUODAOYOUDEFANGSHI,BIMIANGUANGGAODEDALIANGLANGFEI;RU“KUER”JIUSHIKEKOUKELEGONGSIZHENDUIERTONGKAIFADEYINLIAO,YINCI,CONG“KUER”DEXINGXIANGSHEJI、MEITIXUANZEDAOZHENGTIDEYINGXIAOTUIGUANG,QUANBUDOUSHIWEIRAOERTONGERZHANKAIDE。

   “SHUOSHENME”JIUSHIJICHANPINYIGEDUTEDEMAIDIAN,JIDUTEDEXIAOSHOUSHUOCI(USP)。ZHIYOUMAIDIANDUTE,JUYOUMINGXIANDEGEXING,CAINENGZHENZHENGDADONGXIAOFEIZHEGOUMAINIDECHANPIN,CHANPINYINGXIAOCAIKEYIHUODECHENGGONG。RUNONGFUSHANQUANDE“NONGFUSHANQUANYOUDIANTIAN”,LEBAISHICHUNJINGSHUIDE“27CENGJINGHUA”DENG,BUDANCUJINLEXIAOSHOU,HAITISHENGLEPINPAIXINGXIANG。YIGEHAODEUSP,YAOJUBEIYIXIASANDIAN:(1)、GAICHANPINSHOUXIANTICHUHUODUYOUDE;(2)、GAIDIANYIYUCHUANBO;(3)GAIDIANHENRONGYIDADONGMUBIAOXIAOFEIQUN。

   “RUHESHUO”JIUSHIJICHANPINGUANGGAOZHIDINGYITAOKEXUEDETOUFANGJIHUA,SHEJIDAOMEITIDIAOYAN、MEITIZUHEYUCEHUA、MEITIGOUMAI,TOUFANGPINLVJIGUANGGAOTOUFANGMOSHIDENGNEIRONG。MUQIAN,ZHONGGUODEMEITIHUANJINGFEICHANGFUZA,SHANGQIANGEDIANSHIPINDAO,SHANGWANFENBAOZHIZAZHI,RUGUOBUDUIMEITIJINXINGCHONGFENDEDIAOYANHEPINGGU,SHIWUFAQUDEZUIJIAXIAOGUODE。CIWAI,QIYEHAIYINGGENJUCHANPINDEJUTIXINGTAI,DUIMEITIJINXINGYOUXIAODEZUHE,YIQUZHANGBUDUAN,FAHUIZHENGTIYOUSHI;MEITIZUHEYINGGENJUGUANGGAOYUSUANDEDUOSHAO、SHICHANGDEDAXIAO、GUANGGAOSHIJIDEANPAIYIJIGEMEITIDETEDIANJINXING。GUANGGAODETOUFANGPINLVFENWEIGUDINGPINLVHEBIANHUAPINLVLIANGZHONGFANGSHI;QUEDINGGUANGGAODEPINLVMOSHI,YINGKAOLVYIXIASANGEYINSU:(1)、GOUMAIZHEZHOUZHUANLV,JIXINGUKEZAISHICHANGSHANGCHUXIANDESULV。SULVYUEGAO,GUANGGAOYUEYINGLIANXUBUDUAN;(2)、GOUMAIPINLV,JIZAIMOUYISHIQINEIGOUMAIZHEPINGJUNGOUMAICHANPINDECISHU。GOUMAIPINLVYUEGAO,GUANGGAOYUEYINGLIANXUBUDUAN;RUYINLIAO、RIHUAYONGPIN、SHIPINDENGGAOGUANZHUDUDIJIADEYIHAOPINDENG;(3)、YIWANGLV,JIGOUMAIZHEYIWANGMOUZHONGPINPAIDESULV。YIWANGLVYUEGAO,GUANGGAOYUEYINGLIANXUBUDUAN。GUANGGAODETOUFANGMOSHIGONGYOU“HUTOUSHEWEISHI”、“XUNXUJIANJINSHI”、“XISHUIZHANGLIUSHI”、“KUANGHONGLUANZHASHI”SIZHONG,QIYEYINGGAIGENJUCHANPINTEXINGXUANZEBUTONGDEMOSHI。


   二、事中做好广告效果诊断和监控

   ZAISHICHANGSHANG,JINGCHANGHUIFASHENGZHEIYANGDEQINGKUANG,YIFANGSHISHANGJIAWEICHANPINMANGDEJINGPILIJIE,YAOHEDESANGZIDOUYALE,LINGYIFANGXIAOFEIZHEFANGFOQUEWUDONGYUZHONG。CHUXIANZHEIZHONGQINGKUANG,QIYEJIUYINGGAIGUANZHUYIXIASANFANGMIANDEYAOSU:(1)、PANDUANGUANGGAODEDAODALV;(2)DIAOCHAGUANGGAODERENZHIDUHELIJIEDU(3)ZHUYIXIAOFEIZHEDEGOUMAIDONGJIHEXINGWEIBIANHUA。

   PANDUANGUANGGAODEDAODALVZUIYOUXIAODEFANGFAJIUSHIWENJUANDIAOCHA。YAOTEBIEZHUYIDESHI,DAODALVDEDIAOCHABIXUSHIZHENDUIMUBIAOSHOUZHONGDEDAODALVJINXINGDIAOCHA,ERBUSHIQUANBUDELONGTONGDEDIAOCHA。RUGUOZAIGUANGGAOTOUFANGYIGEYUEHOUMUBIAOSHOUZHONGDEDAODALVBUDAO30%,JIUYINGGAIJISHIZHAODAOYINGXIANGGUANGGAODAODALVDEYINSU:SHIMEITIXUANZEYOUWU,SHIDUANYOUWU,HAISHITOUFANGPINLVBUGOU,YIBIANZUOJISHIDEDIAOZHENG。

   GUANGGAODERENZHIDUBAOHANGUANGGAOCHUANGYI、BIAOXIAN、DINGWEI、CELVEDENGNEIRONG,TEBIESHIGUANGGAODECHUANGYI、BIAOXIANFANGMIAN,YINGGAISHIMUBIAOXIAOFEIZHESHUOLESUAN,ERBUYINGSHIQIYELAOBANHUOGUANGGAOGONGSIZHUANYERENYUANSHUOLESUAN,GUANGGAOSHIZUOJIXIAOFEIZHEKANDE,XIAOFEIZHENENGFOURENTONG、LIJIE、JIESHOUSHIGUANGGAOCHENGBAIDEGUANJIAN。ZAIDIAOCHAGUANGGAODERENZHIDUYULIJIEDUFANGMIAN,BIXUYIMUBIAOSHOUZHONGWEIDUIXIANG。DIAOCHAFANGSHIYOURUXIALIANGZHONG:(1)、MUBIAOSHOUZHONGLANJIEXUNWENFA;LANJIEDUIXIANGKEYICONGNIANLING、XINGBIE、FUZHUANG、SHOURUSHUIPINGDENGPANDUAN;(2)WENJUANZHENDUANFA;WENJUANKEFENWEIXIAOFEIZHEWENJUAN、JINGXIAOSHANGWENJUAN、QIYEYUANGONGWENJUAN。

   YAOXIANGCUSHIXIAOFEIZHEDACHENGGOUMAI,JIUBIXULEJIEXIAOFEIZHEGOUMAIXINGWEIDEYIBANCHENGXU,ZAICHENGXUDEGEGEHUANJIEZUODAOQUANMIANZHAOGUCAIXING,BUNENGGUCISHIBI。BIAOWANGDECHUXIAN,JIUSHIQIYEPIANMIANZHUIQIUPINPAIDEZHIMINGDU,ERHUSHIPINPAIDERENZHIDU、MEIYUDUHEZHONGCHENGDUDEJIANSHE,SHIQIYEPINPAIBUNENGQUANMIANJIANKANGDEFAZHAN,DAOZHIQINCHI、AIDUOPINPAIDEBEIJUCHANSHENG。


   三、事后做好广告的评估和总结

   ZAIRUJINZHEIGEMEITIFANLAN、XINXIBAOZHADENIANDAI,GUANGGAODUIYUDADUOSHUQIYELAISHUOHAOXIANGYIGETANGSHOUDESHANYU,JIAIYOUHEN。NEIZHONGPINGJINGYAN,PAINAODAI,MANGMUMOFANGHUOGENFENGSHIDEGUANGGAOJUECEZAOCHENGDEHOUGUO,ZHIYOUZIJITIWEIGEZHONGKUSE。BANSUIZHISHIJINGJISHIDAIDEDAOLAI,XIAOFEIZHEXINXIGOUTONGXINZHIMOSHIYEZHENGZAIFASHENGGENBENXINGDEGAIBIAN,ZHEIYIQIEZHAOSHIZHEMEITICUFANGXINGDECHUANBOSHIDAIYIJINGGUOQU,YIGEGUANGGAOLIXINGDEXIAOFEISHIDAIJIJIANGLAILIN。

   因此,企业在对广告进行评估时,应至少能清楚如下问题:
   (1) 目标受众为何购买本企业产品而不购买其它牌子的同类产品?
   (2) 目标受众是怎样知道本企业产品的?
   (3) 是广告吸引目标受众来购买本企业产品的吗?
   (4) 广告留给目标受众最深的印象或记忆是什么?
   (5) 目标受众是否觉得广告上说得对或有何不恰当之处?
   (6) 目标受众是在何时何地接触到本企业广告信息的? 
   (7) 与广告预置目标是否有差异?有多大?具体在哪些地方?
   (8) 目标受众是否接受所选媒体?
   (9) 媒体到达率是否达到30%?

   SHANGSHUWENTIYINGGAIZONGHEDIAOCHA,LENGJINGPANDUAN,ZUHESHIYONG,QIEBUKEJIANDANJIXIEDIZHAOHULUHUAPIAO。SUIRAN,GUONEIWAIJIWOMENTICHULEXUDUOGUANLIHESHICHANGYINGXIAOFANGMIANDELILUN,DANMEIYOURENHEYIGELILUNSHIHEYUSUOYOUDIDIANSUOYOUSHIJIANSUOYOUQINGKUANGDE,SHANGSHUFANGFAHELILUN,YEZHISHIJIGUANGDADUZHEYIXIEQIFA,YAOXIANGZHENZHENGZUODAOPANDUANZHUNQUE、YOURENYOUYU,BIXUQIESHENQUSHIJIAN,CAINENGZHENZHENGLINGWUDAOSHICHANGYINGXIAODEJINGSUI。(ZUOZHE: WUYIYONG)


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